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Can you defend your pricing niche against your competition?

Berkonomics

There can be nothing more important in your business planning that selecting the proper pricing niche, making your story clear using that niche, and the defending your position against the competition. What competition would you face? Can you defend your offering against that competition? The five major niches.

Pricing 226
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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

And now, of course, UberSocial, Bill’s latest project. I brought up the fact that I find many larger companies abusing the patent system to slow down smaller competitors which is actually anti competitive. Some IdeaLab successes / brand names aside from Overture & CitySearch? Shopping.com. The Wedding Channel. Insider Pages.

Insiders

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Is your budget a forecast? When do you change mid-course?

Berkonomics

Yet, with the assistance of those in support such as the CFO, everyone in management must be aligned in a single direction, with the budget reviewed and updated annually as accomplishments, the marketplace, and even the competitive landscape change.

Course 243
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

If you’re a technology startup you need to excel at product, of course. I wish more startups were rigorous in defining market needs and competitive differentiate versus throwing spaghetti at the wall and seeing what sticks but it seems as an industry we’re breeding the culture of the latter. It’s worth a quick read.

Marketing 379
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Talking to a VC About Your Competitors

Both Sides of the Table

Competition. And the reality is that if you have no competition it will likely be perceived as a negative, not positive. And the reality is that if you have no competition it will likely be perceived as a negative, not positive. Here’s some thoughts on the competition slide and also how to talk about it: Competition.

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Putting an End to the Dark Ages of Local Businesses

Both Sides of the Table

Of course you now book when you want and even choose your restaurant based on availability at the time / day you want and you can book on your mobile phone at 2am or 8pm. and there was certainly less competition from everybody pitching local merchant solutions. As long as they didn’t lose the book or make a mistake.

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7 Keys To Business Transformation To Meet Competition

Startup Professionals Musings

In my experience as a business advisor, most organizations, large and small, struggle to keep up with the pace of change and competitive forces today. A question I often get is how to transform that overall team into a smooth-running machine that will keep up with the pace of market change, and competition in today’s world.