Remove Competition Remove Course Remove Framework
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

If you’re a technology startup you need to excel at product, of course. We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. It’s worth a quick read.

Marketing 379
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7 Keys To An Engaging Framework For Social Media Mktg

Startup Professionals Musings

The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. Of course, with social media marketing, trial and error is not the only way to fail. Marty Zwilling.

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8 Questions to Help Decide if You Should be Raising Money Now

Both Sides of the Table

I thought I’d try to offer a framework for thinking about the topic. So here’s my framework. Only … ONLY … if there’s a sense of competition on the deal. Respectfully, of course. The other thing I ask entrepreneurs to consider is what will happen to competition in a market.

Help 303
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Startup CTO or Developer

SoCal CTO

Of course, I have an advantage because I organize the LA CTO Forum. Of course, since you know those questions, you can just collect up the answers and provide them to your developers. How do we need to structure the systems to get ahead and stay ahead of the competition? Of course, it’s never complete. Gap closed, right?

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Why buy IT? Why buy MINE? Why buy NOW?

Berkonomics

Turning these into statements instead of questions provides a framework for the sales presentation from the highest levels of collateral materials and marketing support, to the salesperson on the front line. Product differentiation is absolutely necessary to make a sale when there is visible competition, as there usually is in any sale.

Sales 222
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Why buy IT? Why buy MINE? Why buy NOW?

Berkonomics

Turning these into statements instead of questions provides a framework for the sales presentation from the highest levels of collateral materials and marketing support, to the salesperson on the front line. Product differentiation is absolutely necessary to make a sale when there is visible competition, as there usually is in any sale.

Sales 226
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8 Tips For Getting Your Startup Right The First Time

Startup Professionals Musings

Of course, that’s both the good news and the bad news for aspiring entrepreneurs, since it means more competition, and the business landscape is changing faster than ever. Investors and partners now look only for a framework of your business essentials, within the context of your opportunity, solution, and financials.

Tips 161