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There can be nothing more important in your business planning that selecting the proper pricing niche, making your story clear using that niche, and the defending your position against the competition. They are: Price. Companies that compete on price rarely compete against others who emphasize service or quality.
They are: Price. Companies that compete on price rarely compete against others who emphasize service or quality. Internet resellers have a better chance to combine price and quality than those with much more fixed overhead occupying a bricks-and-mortar physical presence in the community. Innovation.
He said it was better than the Yellow Pages because he would provide pricing transparency. And now, of course, UberSocial, Bill’s latest project. I brought up the fact that I find many larger companies abusing the patent system to slow down smaller competitors which is actually anti competitive. Shopping.com.
As an advisor to new business owners, I’m accustomed to seeing primarily the simple traditional product pricing strategies , usually driven by competitor prices, or cost plus a reasonable margin. I often wonder whether you as the entrepreneur have worked as hard on your pricing strategy as you have on your innovative solution.
2 preamble issues having read the comments on TC today: 1: I know that the prices of startup companies is much great in Silicon Valley than in smaller towns / less tech focused areas in the US and the US prices higher than many foreign markets. You can be pissed off, but I don’t set prices. That’s stupid.
If you’re a technology startup you need to excel at product, of course. We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. It’s worth a quick read.
Some objections are real and they end up becoming changes to your product, your service plan or your pricing / bundling. As a founder, when you’ve been dealing with these kinds of objections for a couple of years it becomes natural and you easily handle objections on price, product & competition without much thought.
Competition. And the reality is that if you have no competition it will likely be perceived as a negative, not positive. And the reality is that if you have no competition it will likely be perceived as a negative, not positive. Here’s some thoughts on the competition slide and also how to talk about it: Competition.
VC firms see thousands of deals and have a refined sense of how the market is valuing deals because they get price signals across all of these deals. As an entrepreneur it can feel as intimidating as going to buy a car where the dealer knows the price of every make & model of a car and you’re guessing at how much to pay.
Here is a sample of the reading list for the course that gives you a flavor for just how modern and practical this course is. Jeff (also an HBS alum) co-teaches the LTV course with Professor Eisenmann about a student of theirs who had written a blog post about sales taking on some of my previous assertions.
Know your market and competition, or don’t spend a dime on anything else. The phone could be used for receiving incoming calls when in the restaurant, on the golf course or anywhere. In this case, the competition was not from a company but a new technology. There is no competition.” Back to 1996.
They like a solid product, well defined pricing, good references to sell against, a clear quota and well defined competitors. Sales people will often blame your pricing. They lost the deal because your competitors dropped price. Customers seldom buy on price. Sure, you need to be competitive on price.
Know your market and competition, or don’t spend a dime on anything else. I have stated previously that I love absolutes – statements with no wiggle room for gray-area responses. The phone could be used for receiving incoming calls when in the restaurant, on the golf course or anywhere. There is no competition.”
The vision part is fine, but successful entrepreneurs have found that the extreme uncertainty of a new product or service usually requires many course corrections, or “pivots” to find a successful formula. Channel pivots usually require unique pricing, feature, and competitive positioning adjustments. Technology pivot.
When they look at buying your company they often think in terms of “how long will it take until I earn back the profits to pay for my acquisition price?” of course there are MUCH more sophisticated financial tools than either of these, but PEG is a short-hand many people use]. Investors value growth.
<== Our conclusion was that this isn’t a temporary blip that will swiftly trend-back up in a V-shaped recovery of valuations but rather represented a new normal on how the market will price these companies somewhat permanently. Of course our execution against the strategy has had to change but the strategy has remained constant.
They like a solid product, well defined pricing, good references to sell against, a clear quota and well defined competitors. Sales people will often blame your pricing. They lost the deal because your competitors dropped price. Customers seldom buy on price. Sure, you need to be competitive on price.
I call this “arming & aiming&# your sales teams where you need to standardize both the assignment of territories, industries & accounts (aiming) as well as the process of selling, the collateral, the legal agreements & pricing. We moved toward more standardized pricing (e.g. Ditto the CFO.
Competition for your new hydrogen fuel auto engine is not limited to other hydrogen auto engine offerings, or even other autos. All of these are competitors in terms of speed, price, or luxury. Prior recognition and visibility in the target market is invaluable from a competitive perspective. Investors check connections.
As the school year kicks off for college students, one of the big tasks of the year is buying books for their courses. Every price comparison out there, whether that's Google Products, Bizrate, or other sites, can find books, but you can only do it one at a time. Jonathan Simkin: Certainly, it is extremely competitive.
OPEC (the organization of petroleum exporting countries) is a cartel that was set up in the 1960′s and represents the interests of the 12 biggest oil producing countries in the world with the goal of increasing prices of oil, a good supplied in limited quantities to a world that had insatiable demand for the product.
Ability to source information easily to help build a thesis around companies / industries / competition. He jumped into some portfolio company exercises to help with pricing strategies, budget templates, M&A support, marketing function reviews, etc and started to show us how valuable he was to entrepreneurs.
They will have to negotiate price and terms. Therefore of course they need to be more selection when writing checks and can’t spread their bets across 75 deals. Of course it’s obvious that it helps the self-interested syndicate lead who gets carry if the investment is successful. And Fred points out.
But if you raise the money at the big price (or any price) please go in with the expectation that you are going to build a large, long-term business. Raising a large round at whatever price will almost certainly take many potential buyers off the table. to justify a “strategic” price. Think about it. .”
Of course it makes no sense to have great people management and a crappy product. But I would posit that in order to sustainably build great products in an intensely competitive industry with skills shortages – people management is one of the most critical soft skills organizations need. And, yes, it is politics at its purest.
Most entrepreneurs are quick to assert to potential investors that their product or solution will kill the competition, but unfortunately your opinion alone is not enough to convince most experienced investors. Of course, we all know there are no guarantees, and we like your passion and commitment to future results.
And of course Foundry Group, Union Square and a whole host of other firms including my own. But one problem it is causing is that early-stage deal prices are creeping up again higher than historic norms. Price MUST be in a certain range. Excess capital will drive up prices in that segment and drive down returns.
In the same year they won Business Insider’s Startup competition. In industry this is known as “yield management” and of course it needs to exist. I was standing with him when he won the TechCrunch 50 award. RedBeacon was the 3rd winner (year 1: Yammer, year 2: Mint.com) – not bad company. Nice sweep!
Competition for your new hydrogen fuel auto engine is not limited to other hydrogen auto engine offerings, or even other autos. All of these are competitors in terms of speed, price, or luxury. Prior recognition and visibility in the target market is invaluable from a competitive perspective. Investors check connections.
Product differentiation is absolutely necessary to make a sale when there is visible competition, as there usually is in any sale. Provide a deadline after which the price will increase, the sale will end, the product will be re-allocated to another customer, or a tax credit will expire. Why buy it?”.
As a starting point I have to believe the founder has the attributes of an entrepreneur that matter most to me : Tenacity, resiliency, inspiration, perspiration, attention-to-detail, competitiveness, decisiveness, risk tolerance and integrity. Of course I also have to the concept. It’s not enough to love the founding team.
Suppliers need you to be a good customer, to pay a reasonable price for goods or services, to pay your bills on time, and of course to reorder when the time comes. Good suppliers want to create solutions to your needs and distance themselves from their competition.
Know your market and competition, or don’t spend a dime on anything else. The phone could be used for receiving incoming calls when in the restaurant, on the golf course or anywhere. In this case, the competition was not from a company but from a new technology. There is no competition.”
Product differentiation is absolutely necessary to make a sale when there is visible competition, as there usually is in any sale. Provide a deadline after which the price will increase, the sale will end, the product will be re-allocated to another customer, or a tax credit will expire. Why buy it?”. Why buy MINE? .
These are all dumb reason to invest – of course. So let’s consider a bad (but likely) scenario where either you don’t hit your targets, the market sours or competition is kicking your butt making it hard to fund raise. Each VC came on with different information, at a different price and with a different risk appetite.
Last year at this time I spoke at VidCon and gave this presentation in which I said YouTube was “the Walmart of Online Video” but I also commented that I felt YouTube was vulnerable to competition because their rev share to MCNs wasn’t high enough to allow MCNs to build a profitable business inside of YouTube.
But of course tens of thousands of people saw the headline while probably 10% of them or less watched the video. If I’m in GroupMe’s shoes (and I’ve never met the founders) I think I’d be a seller at the price reportedly paid by Skype. Yes, the competition going forward will be strong.
Of course we have to believe that there is a viable market, a differentiated product offering and a chance to build something defensible but if you do those basics right you still get crushed without an amazingly talented founder. With Ring it became your doorbell so of course you always use it when someone’s at your door.
You have figured out how to undercut your competitor’s price, and still hold your margin. Love that sustainable competitive advantage. Working on that unique design, or completing the breakthrough for an innovative patent, are moments of inspiration that you will never forget, especially if they become your competitive edge.
Of course we know that this is already happening as web services are now driving significant portions of the Internet and people are driving toward a future Semantic Web. Stock you’re tracking goes below your purchase price? But of course not everybody has. Major congestion on your normal route to work?
Of course, investors still require a profitable business model, and the potential for high returns. Startups can use social responsibility as a competitive advantage. That’s a real competitive edge that you can use in your marketing and positioning. Socially responsible products typically sell at a premium price.
Over the course of the first few months I saw a few people out on the street taking Birds and then a steady uptick in riders. Capital of course drives scale advantages and when you have “winner take most” markets it also has a way of scaring away some investors from investing in the 3–5th “me too” competitors. Are the scooters safe?
Formal training courses. The result is a sinking feeling after some time that you are no longer vital and competitive in your own domain. Daily attendance is mandatory in order for the business to succeed and be profitable, and the so-called freedom is hard to find. Vacations and time-off don’t happen for years.
Of course I have. He listed all of the product releases that were up coming, the customers that were in the pipeline and where he saw his competition moving. And of course you need a mature venture capital industry. This article originally ran on TechCrunch. I’m in Seattle this week. Can’t list them all.
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