Remove Competition Remove CPC Remove Mobile Remove Sales
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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. I don’t intend either, Burstly has respectable and strong competition. The world is going mobile. I’ll explain in detail below.

Mobile 282
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Interview with Tim Cadogan, OpenX

socalTECH

For a big company, that might be through their own sales force, and for a smaller company it might be a small team which is operating the site themselves. They can sell those ads on a CPM, CPC, or CPA basis. We manage that competition through an aucton process. How is the competitive landscape is nowadays?

OpenX 242