Startup Professionals Musings

MARCH 17, 2023

Most entrepreneurs spend far too much time thinking negatively about competitors, and can’t resist making derogatory statements to their own team, to investors, and even to customers. As an investor, I always listen carefully to what an entrepreneur says, and does not say, about competition.

Competition 111

Competition Entrepreneur Patents Customer 111

Startup Professionals Musings

SEPTEMBER 16, 2020

For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Customer personalities define customer experience, and sets what they love, and what they hate. There is no one set of exceptional experiences that will work for all customers.

Customer 158

Customer Custom Social Media Satisfaction 158

Startup Professionals Musings

SEPTEMBER 19, 2022

Every entrepreneur believes that their product or service is memorable, and that every customer will quickly see the advantage over competitors. Yet true product differentiation in the eye of the customer is rarely achieved. Quantify the difference for your customers. Trying to be all things to all people never works.

Competition 123

Competition Customer Custom Examples 123

Startup Professionals Musings

AUGUST 10, 2020

Technology is so key to every business these days that experienced business-smart but non-tech entrepreneurs are feeling deeper and deeper in the hole. Only one component of running a business is managing technology, but it is a critical component, so no entrepreneur can afford to ignore it or totally delegate it.

Competition 174

Competition High Tech Startup Social Media 174

Startup Professionals Musings

FEBRUARY 21, 2021

Most startups are happy to find any customer, and will hang on for dear life to every one. Only later do they realize that some of these cost more than they are worth, or lead into commitments they can’t sustain, but no business wants to violate the golden rule that every customer needs to be treated as if they were the only customer.

Customer 150

Customer Custom Startup Pricing 150

Startup Professionals Musings

MAY 27, 2023

With interactive social media and video everywhere, everyone needs to feel they have a relationship with their leaders, and every brand needs leader personification for customers to relate. Here is my adaptation of his engagement principles for all the aspiring entrepreneurs I advise: Learn to adopt an outsider’s perspective.

Customer 140

Customer Custom Social Media Metrics 140

Berkonomics

JULY 6, 2017

Know your market and competition, or don’t spend a dime on anything else. In 1994, (I know a long time ago), I invested over a million dollars into a company whose entrepreneurs had a vision that I bought into for many reasons, not the least of which was that I had industry experience and understood the need.

Competition 266

Competition Research Summary Pricing 266

Startup Professionals Musings

DECEMBER 30, 2020

In my role as a mentor to aspiring entrepreneurs, I find that most have the technical challenges well understood, but many are a bit short on some basic street smarts , or basic business realities. Intellectual property is required for a competitive edge. Even the best college degree is not a substitute. Neither is good.

Entrepreneur 173

Entrepreneur Patents Startup Technical Review 173

Startup Professionals Musings

AUGUST 25, 2021

In my role as mentor to business professionals, I often get the question about your potential of going out on your own as an entrepreneur, versus your current role of working for a boss at an established company. Most importantly, you have to deal with customers, and understand their wants and needs. There are no startup expert roles.

Entrepreneur 158

Entrepreneur Satisfaction Ideas Social Media 158

Startup Professionals Musings

SEPTEMBER 23, 2020

A continuing question I hear from young entrepreneurs is whether a university degree is important to startup success, or just a distraction in achieving their purpose in the world. He learned quickly that several pivots were required for business, legal, and customer acceptance reasons. Learning by doing is the only way to go.

Entrepreneur 157

Entrepreneur Mentor Class Resource 157

Startup Professionals Musings

OCTOBER 19, 2020

Most of the time, I’m all about providing encouragement and inspiration to entrepreneurs. They need it and they deserve it, because entrepreneurs are the lifeblood of our economy. Or your customers tell you what they need. The question of defensibility is one of the toughest for an entrepreneur to answer.

Entrepreneur 174

Entrepreneur Sample Guide Ideas 174

Startup Professionals Musings

SEPTEMBER 22, 2023

Most leaders agree that poor customer service is a business killer today, in terms of lost customers, reduced profits, and low morale. Yet the average perception of customer experience has not improved. It’s a tough job, and inexperienced entrepreneurs just don’t know where to start, and how to do it.

Competition 99

Competition Services Startup Training 99

Startup Professionals Musings

OCTOBER 30, 2022

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Customer 146

Customer Custom Startup Course 146

Startup Professionals Musings

OCTOBER 9, 2020

Many entrepreneurs still believe they need a traditional multi-level organization to handle growth and scaling, so they start hiring career managers to populate it. You can advertise your “greener” strategy, which today will get you greater customer loyalty and advocacy. Focus on a very flat organization, with minimal hierarchy.

Competition 168

Competition Startup Demand Training 168

Both Sides of the Table

APRIL 25, 2013

Competitive sportswoman. She was everything I was looking for in an entrepreneur to back. Kara on one side of the table showing me market sizes, competitive dynamics, product roadmaps, pricing plans for physical products with COGS and gross margins. So, Mark, enough entrepreneur love. I first met Kara 5 years ago.

Startup 398

Startup Design Downey Activity 398

Startup Professionals Musings

AUGUST 30, 2021

Therefore, the least you can do is take advantage of some of the self-assessment tools and guides around, like the classic book “ The Entrepreneur Equation ,” by Carol Roth, which highlights personal characteristics and skills required. Examine the marketplace and your competition. An MBA or other academic credentials just don’t do it.

Entrepreneur 169

Entrepreneur Startup Statistics Guide 169

Startup Professionals Musings

NOVEMBER 20, 2022

As a startup advisor, I see too many entrepreneurs get distracted by technology or their favorite cause, and then wonder why they can’t find an investor, attract customers, or build a long-term business. These principles include the following: Free and ultra-low cost may no longer be competitive.

Customer 103

Customer Custom Competition Netflix 103

Startup Professionals Musings

SEPTEMBER 6, 2020

His focus is on sales, but I see the same skills needed for entrepreneurs. His top eight required skill set elements for sales don’t even mention product skills, and match my view of the right skill set for successful entrepreneurs, with only a few priority changes: Creating and sharing a vision. Negotiating and creating win-win deals.

Entrepreneur 134

Entrepreneur Startup Sales Customer 134

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Display ads on mobile devices, including video and audio, also offer a new opportunity to reach target customers. Display advertising. Email marketing. Marty Zwilling.

Customer 146

Customer Custom Marketing Startup 146

Startup Professionals Musings

SEPTEMBER 1, 2023

Having the best solution is a good start these days, but a solution alone is no longer enough to keep customer attention and loyalty. Start with feedback from real customers, set measurable objectives, and make sure rewards and incentives are tempered by customer experiences, rather than only internal thresholds.

Customer 106

Customer Custom Startup Competition 106

Startup Professionals Musings

JANUARY 7, 2023

As an entrepreneur mentor and startup investor, I see with sadness the 50 to 90 percent that fail. Actually, great new customer solutions lead to great platforms, not the other way around. Extrapolating you as the target customer. Never mix up what you like with what your customers will buy. Fail fast and pivot.

Entrepreneur 125

Entrepreneur Netflix Social Media Startup 125

Startup Professionals Musings

DECEMBER 4, 2022

As a startup advisor and investor, I’ve met many aspiring entrepreneurs, and I often get asked the question, “I have a great idea for a startup – do you agree that it real potential?” If you are dreaming of an opportunity to get rich quick, the entrepreneur route is not for you. You enjoy building relationships as well as products.

Entrepreneur 121

Entrepreneur Startup Ideas Sample 121

Startup Professionals Musings

SEPTEMBER 9, 2023

Today’s customers demand more than a good product; they expect a great customer experience. A few companies are leading the way, including Apple with their iPad and iPhone, offering irresistible stores with friendly experts, elegant packaging, and customer service that never ends.

Design 105

Design Customer Custom Product 105

Startup Professionals Musings

FEBRUARY 14, 2021

In their passion and excitement about a new product or service, entrepreneurs tend to continually narrow the scope of potential competitors, and often claim to have no direct competitors. Competition for your new hydrogen fuel auto engine is not limited to other hydrogen auto engine offerings, or even other autos.

Competition 166

Competition Funding Startup Patents 166

Startup Professionals Musings

APRIL 8, 2022

Most people agree that entrepreneurs have to think differently and take risks to have much chance of building a successful business. In the classic book “ The Entrepreneur Mind ,” from serial entrepreneur Kevin D. Johnson, he outlines 100 essential beliefs, insights, and habits of serious entrepreneurs.

Entrepreneur 117

Entrepreneur Startup Customer Custom 117

Startup Professionals Musings

MAY 23, 2021

Anyone who works with entrepreneurs will tell you that all are different. Others are really marketers out to make money fast, and believe that they can entice customers to any offering. These are the ultimate chess players in the game of business, always looking to be two or three moves ahead of the competition. Opportunist.

Entrepreneur 134

Entrepreneur Framework Mentor Web 134

Startup Professionals Musings

JANUARY 8, 2021

Most leaders agree that poor customer service is a business killer today, in terms of lost customers, reduced profits, and low morale. Yet the average perception of customer experience has not improved. It’s a tough job, and inexperienced entrepreneurs just don’t know where to start, and how to do it.

Startup 154

Startup Training Customer Custom 154

Startup Professionals Musings

MAY 16, 2020

Many experts are certain that successful entrepreneurs are the ones with the most inspiration (passion and dream), while others will assert that it’s about more perspiration (working harder). Here are five key ones to celebrate: Enjoy the feedback from every satisfied customer. In my experience, both are always required in heavy doses.

Satisfaction 174

Satisfaction Customer Custom Outsource 174

Startup Professionals Musings

JULY 14, 2023

As the business economy is rebounding from the pandemic, many entrepreneurs are thinking that life will soon get easier, and their opportunity can only grow. Porter proposed his Five Forces framework for analyzing the competitive environment which I think makes even more sense today. Bargaining power of customers.

Competition 88

Competition Startup Framework Pricing 88

Startup Professionals Musings

NOVEMBER 9, 2020

Most entrepreneurs relish being their own boss, but find the transition to “ownership thinking” to be more difficult than anticipated. Incidentally, if you never thought of yourself as being an A-Player employee, you probably will struggle even more in the competitive entrepreneur world.

Entrepreneur 159

Entrepreneur Customer Custom Competition 159

Both Sides of the Table

DECEMBER 11, 2022

In those years I learned to properly build product, price products, sell products and serve customers. I was in it for the love of working with entrepreneurs on business problems and marveling at technology they had built. It was a way to make it hard for your competition to compete. Ask Xi or Putin how that’s going for them.

Venture Capital 466

Venture Capital Startup Marketing Pricing 466

Startup Professionals Musings

DECEMBER 19, 2022

As a startup advisor, I see many aspiring entrepreneurs whose primary motivation seems to be to work part time, or get rich quick, or avoid anyone else telling them what to do. Yet, for those with more realistic expectations and the right motivation, the entrepreneur lifestyle can be the dream life you envisioned.

Entrepreneur 110

Entrepreneur Organization Customer Custom 110

Both Sides of the Table

JANUARY 11, 2014

And if there is a term for that which helps entrepreneurs stay focused on these good and true objectives then I’m all for it. I tell people that they need to blog about their industry to drive customers and not blog to their egos to drive their peer group to their blogs.

Technical Review 384

Technical Review SEM SEO Marketing 384

Both Sides of the Table

DECEMBER 27, 2011

” I mention journalists here because they perpetuate the myth that focusing on profits is ALWAYS the right answer and then I hear many entrepreneurs (and certainly many “normals”) repeating the same mantra. I have had this discussion with many a first-time entrepreneur. If you don’t, somebody else WILL!”

Startup 418

Startup Venture Capital Sales Technical Review 418

Startup Professionals Musings

MARCH 15, 2023

As an advisor to entrepreneurs and active angel investor, I often get questions about the realism of the Shark Tank TV series, compared to professional investor negotiations. Yet the process is eerily realistic, and every entrepreneur can glean some important lessons. Investors invest in people, more than ideas.

Entrepreneur 111

Entrepreneur Sample Ideas Customer 111

Both Sides of the Table

FEBRUARY 7, 2013

In the same year they won Business Insider’s Startup competition. And I had been telling my partners for a couple of years that I thought Ethan was one of the more talented entrepreneurs I had come across in San Francisco. I was standing with him when he won the TechCrunch 50 award. Nice sweep! So there you have it.

CTO Coach 359

CTO Coach Google CTO Hire Yammer 359

Startup Professionals Musings

FEBRUARY 27, 2023

Most aspiring entrepreneurs look to their alma mater, or any university, as a source of classes that can help them, but neglect to think outside the box or take advantage of all the other resources to be found there. Access to entrepreneurs-in-residence, business mentors. Access to intellectual property and current research.

Entrepreneur 110

Entrepreneur Class Startup Resource 110