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Helping Startups Understand Salespeople & the Sales Culture

Both Sides of the Table

Whenever I heard why we didn’t feel a sales process at an important customer was going well (or if we lost) I would get involved myself. They are as good at selling you as they are at selling your product to customers. Customer also buy social proof because others are acting as strong references.

Sales 382
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Can you defend your pricing niche against your competition?

Berkonomics

There can be nothing more important in your business planning that selecting the proper pricing niche, making your story clear using that niche, and the defending your position against the competition. Here are a few examples to help you. What competition would you face? Can you defend your offering against that competition?

Pricing 226
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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

His impact has even helped a small country gain admission to the United Nations. He wanted to build direct customer relationships to get product feedback but only 2% of customers would ever return their registration cards. So the most important thing is to surround yourself with people who can help you succeed.

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Helping Consumers Name Their Own Price For Products, With Greentoe

socalTECH

You put your price into our gauge, which has the colors red, yellow, and green to help guide consumers in making the most appropriate offers. That gauge helps make sure the offers that consumers place are realistic, for example, not offering $200 for a $2000 Canon camera. Plus, they also get to acquire a new customer.

Pricing 273
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LawKick: A Modern Way To Find Legal Help

socalTECH

Michael Chasin: LawKick.com is essentially a marketplace that makes it easier than ever to find legal help. How the website works, is the client goes to the website, and indicates what they need help with. Michael Chasin: The most challenging part of any startup is getting in front of people, and finding customers. READ MORE>>.

Help 240
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Switching costs: A competitive advantage?

Berkonomics

We know that one of the ways we hold onto our customers is if there are high switching costs to move away to a competitor. Do you have an estimate of the cost for a potential customer to switch to your side? And are you prepared to help with concessions if needed? The costs of replacing a lost customer.

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Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. that’s where the customers are. But if you ask anyone in the ecosystem of customer acquisition?—?founders, no surprise?—?that’s founders, marketers, investors?—?and

Product 424