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7 Key Strategies To Ensure Long-Term Customer Growth

Startup Professionals Musings

They forget that adapting their company and themselves as their customers evolve is the key to long-term survival. Think of Blockbuster and Toys ‘R’ Us , both of whom missed customer changes and the move to online. Create an overt strategy to react to emerging customer trends. Remember when you were a startup?

Customer 143
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Helping Startups Understand Salespeople & the Sales Culture

Both Sides of the Table

Whenever I heard why we didn’t feel a sales process at an important customer was going well (or if we lost) I would get involved myself. They are as good at selling you as they are at selling your product to customers. Customer also buy social proof because others are acting as strong references.

Sales 382
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How The IBM PC Made Me Appreciate Entrepreneurs

Startup Professionals Musings

Way back in the early eighties, I was privileged to be part of the original IBM PC development team, led by Don Estridge. For example, even though we were leading an entrepreneurial effort within IBM, we found it a challenge to deal with the inbred mainframe culture, reverence for process, and accounting practices of a large company.

IBM 85
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Organic Growth Startups Won’t Scale Competitively

Startup Professionals Musings

Startups are usually so focused on selling more of their branded product or service to their own customer base (organic growth) that they don’t consider the more indirect methods (non-organic growth) of increasing revenue and market share. Fresh customer base. Even mergers and acquisitions (M&A) came quickly. New management skills.

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Improving Sales: The Excuse Departement is Closed

Both Sides of the Table

Whenever I heard why we didn’t feel a sales process at an important customer was going well (or if we lost) I would get involved myself. They are as good at selling you as they are at selling your product to customers. Customer also buy social proof because others are acting as strong references. They’re in beta).

Sales 316
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5 Steps To Locking In The Right New Venture Partner

Startup Professionals Musings

The new paradigm, driven by disruptive technologies, cloud-served supercomputing, and the new generation of young adults with global empathy, is partnering and giving something now for a competitive advantage in the future. A partnership was announced a while back with the City of New York, to connect and grow NYC's startup ecosystem.

IBM 131
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5 Strategies For Startup Partnering To Win Long Term

Startup Professionals Musings

The new paradigm, driven by disruptive technologies, cloud-served supercomputing, and the new generation of young adults with global empathy, is partnering and giving something now for a competitive advantage in the future. A partnership was announced with the City of New York, to connect and grow NYC's startup ecosystem.

Startup 124