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Competitive Intelligence

SoCal Tech Calendar

Tuesday, March 20, 2012 -- Competitive Intelligence: 007 Market Intel. Your mission, should you choose to accept it, is to estimate market size, competitive market share, how many potential customers are there, and price points. Several case studies will be presented, although the names will be changed to protect the innocent.

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5 Steps To Finding The Best Investor For Your Startup

Startup Professionals Musings

Investor due diligence on a startup is not a mysterious black art, but is nothing more than a final integrity check on all aspects of your business model, team, product, customers, and plan. Taking on equity investors to fund your company is much like getting married – it is a long-term relationship that has to work at all levels.

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10 Reasons To Market Globally While Selling Locally

Startup Professionals Musings

With social media, you can interact more precisely and create custom products and marketing to be almost all things to all people. The broad-brush push-marketing is no longer competitive. The very best marketing is word-of-mouth from your very happy customers. Build word-of-mouth into your product or service.

Marketing 107
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10 Keys To Results With Social-Local-Mobile Marketing

Startup Professionals Musings

With social media, you can interact more precisely and create custom products and marketing to be almost all things to all people. The broad-brush push-marketing is no longer competitive. The very best marketing is word-of-mouth from your very happy customers. Build word-of-mouth into your product or service.

Mobile 173
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5 Keys To Vetting Investors Before You Accept Funding

Startup Professionals Musings

Investor due diligence on a startup is not a mysterious black art, but is nothing more than a final integrity check on all aspects of your business model, team, product, customers, and plan. Taking on equity investors to fund your company is much like getting married – it is a long-term relationship that has to work at all levels.

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Micromobility in limbo: Takeaways from Paris and LA

TechCrunch LA

Despite that apparent hunger, two scooter operators – Lyft and Spin – recently exited the Los Angeles area, blaming a lack of favorable regulations and too much competition, which apparently made it difficult to turn a profit. It’s so car dominated and hungry for alternatives to the automobile.”. See, I told you it was personal!

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How the myth of the ‘girlboss’ harms emerging women in tech

TechCrunch LA

billion company in the brutally competitive beauty industry, especially one with such broad appeal. Glossier’s management has faced well-deserved scrutiny for failing to support members of its retail staff, leaving them to endure racist treatment from customers. Glossier’s commoditized feminism aside, it’s no easy task to launch a $1.8

Startup 280