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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

If you’re a technology startup you need to excel at product, of course. While many tech startups do this intuitively (say, SnapChat thinking it would be much better if our photos out partying disappeared) it still happens. So they’ll have to look for other competitive advantages for distribution.

Marketing 379
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8 Key Ingredients to a Profitable Consulting Business

Startup Professionals Musings

Most of the guidance you see for entrepreneurs is aimed at those who are selling a product (Apple, Tesla, Xiaomi), or selling a service (Uber, Airbnb, Snapchat). Use your knowledge of evolving needs and technology to add more value than competitors, and introduce clients to each other to build partnerships.

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Do Less. More.

Both Sides of the Table

There’s too much PR and too many tech blogs and too many newsletters and aggregators and Twitter summarizers to even try to catch everything that’s going on and equally there’s so much noise that it becomes harder to be heard. We always look like it’s only fun in our Instagram photos, don’t we? Year in, year out.