Remove Competition Remove Customer Remove Statistics
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73.6% of all Statistics are Made Up

Both Sides of the Table

Often when they do I throw out my favorite statistic: 73.6% of all statistics are made up. One of our core tasks was “market analysis,&# which consistent of: market sizing, market forecasts, competitive analysis and then instructing customers on which direction to take. I say it deadpanned. It’s irony.

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Customer Loyalty Can Be a Startup Competitive Edge

Startup Professionals Musings

You hear a lot of talk these days about the importance of customer satisfaction, but customer loyalty is the real win. A satisfied customer is necessary, but not sufficient, to be a loyal customer who will come back repeatedly, refer their friends and family to you, and be faithful even when your price is not the lowest.

Customer 104
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7 Startup Marketing Strategies To Bring In Customers

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Display ads on mobile devices, including video and audio, also offer a new opportunity to reach target customers. Display advertising. Email marketing. Yet it is more alive than ever before.

Customer 146
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Esri Wins UAE

socalTECH

Redland-based geographical information systems (GIS) software maker Esri announced this morning that it has entered into a memorandum of understanding (MOU), with the national statistics agency for the United Arab Emirates. According to Esri, the MOU came with the UAE's Federal Competitiveness and Statistics Authority (FCSA).

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Scaling Sales: Arming & Aiming – A’s, B’s & C’s

Both Sides of the Table

In the first part of this post I talked about how sales in a startup is often evangelical , requires as consultative sale and needs constant adjustments based on customer feedback. Or the sales decks will all be customized by your “feet on the street&# and won’t resemble the way you THINK your company is being positioned.

Sales 286
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No negative surprises! Be first to warn of shortfalls.

Berkonomics

If so, is it one critical customer or a trend? Is it time to focus more resources upon collections, credit research, or even time to “fire some customers” who continually break your rules or take up too much of your resources? A missed cash discount by your accounting department probably means that cash flow is getting tighter.

News 166
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7 Business Experimentation Myths That Are Outdated

Startup Professionals Musings

The result is that you often take a big financial hit, and lose key customers, before you realize that the change didn’t work. For example, several years ago Apple was so convinced that their new Apple III model would be a winner that they rolled it out broadly, rather than do a controlled release first with some key customers.

Sample 124