Both Sides of the Table

NOVEMBER 4, 2010

This is important because the customers they serve (the red line) demand a product that meets their complex requirements. In fact, the incumbent is usually very dismissive of this new competition as our the large buyers of the incumbent’s products. So the startups tend to focus on totally new customers. They can’t.

Startup 376

Startup Framework Marketing Custom 376

Startup Professionals Musings

NOVEMBER 25, 2019

The new era of highly connected and interactive technology is changing not only how business employees interact with customers, but also how they interact with each other, and with their company. I am happy to see reports that young companies are leading the way in these trends, on both the customer and the employee side.

Competition 127

Competition Case Study Platform Yahoo 127

socalTECH

FEBRUARY 16, 2010

We talked with Noah about how the company grew out of a business plan competition at the University of Southern California, his recent funding from the Maverick Angels, as well as how the firm hopes to stand out among a crowded list of comparison shopping sites. Did you have any prior background in this, and what were you two studying?

USC 207

USC CPC Sites Startup 207

Both Sides of the Table

JANUARY 11, 2014

We go through case studies like how Mint.com & Magento drove large audiences through great content marketing strategies. I tell people that they need to blog about their industry to drive customers and not blog to their egos to drive their peer group to their blogs.

Technical Review 384

Technical Review SEM SEO Marketing 384

Startup Professionals Musings

NOVEMBER 15, 2020

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. The more revolutionary the solution, the more important it is to educate customers on a solution’s existence and value.

Case Study 174

Case Study Startup Custom Customer 174

InfoChachkie

AUGUST 13, 2012

However, at most startups, competitive advantages are derived from a combination of invention and innovation, as described more fully in Inventor Or Innovator – Which Are You? Startups often out-maneuver their larger rivals by changing the key parameters upon which competition has historically been based. The Berkoff Blastoff.

Startup 198

Startup Competition Activity Class 198

Startup Professionals Musings

MAY 2, 2021

In that context, I came across an old study of 27 startups featured in Inc’s annual “Anatomies of a Start-up,” done for “The Journal of Business Venturing,” and published by George Gendron in Inc Magazine. As it turned out, 17 of the 27 companies were still in business seven years later, which is at least double that of other studies.

Startup 170

Startup Study Journal Sample 170

Both Sides of the Table

JANUARY 12, 2014

The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. I just figured they went a bit too far and were the latest hard-charging company trying to be supremely competitive and made a bad decision on where the line was.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

SEPTEMBER 15, 2022

We could talk with customers, meet the entire management team, review financial plans, review customer purchasing cohorts, evaluate the competition, etc. Anybody who has studied the VC industry knows that it works by “power law” returns in which a few key deals return the majority of a fund. By 2021 we had to write a $3.5m

Venture Capital 416

Venture Capital Marketing Technical Review Seed Funding 416

Startup Professionals Musings

SEPTEMBER 15, 2021

Even without B-Corp status, entrepreneurs are speaking out more on the positives to support business models that benefit not just shareholders, but customers, workforce, the environment, and the greater community. Startups can use social responsibility as a competitive advantage. Doing business is a human process.

Startup 149

Startup Organization Custom Customer 149

Both Sides of the Table

FEBRUARY 20, 2017

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. You have a marketing department with three people. They’re tasked with doing … marketing.

Activity 164

Activity Conference Press Case Study 164

InfoChachkie

FEBRUARY 20, 2012

"The best way to prepare [to be a programmer] is to write programs, and to study great programs that other people have written. Bill’s advice reflects Microsoft’s hardnosed culture, which encourages internal competition and a ruthless pursuit of the truth. One Of The Most Important Startup Skills. "The " [Tweet this quote].

Tips 275

Tips Startup IP Santa Barbara 275

Startup Professionals Musings

MAY 26, 2023

Often, despite your passion and expectation, customers don’t immediately see the value and need that you see, and you have no idea why the initiative is stuck , and what could be the real customer issue or fix. Customers won’t buy what they can’t find or don’t understand. Customers need supporting approvals to fully benefit.

Product 141

Product Services Technical Review Artificial Inteligence 141

Berkonomics

FEBRUARY 28, 2011

Demand pull: too much demand for a product or service and not enough supply cause a competition for the product that drives prices higher without increasing the intrinsic value of the product. Push the costs into market niches where you seed your marketing, and experience the pull of customer demand as a result.

Demand 136

Demand Resource Pricing Study 136

InfoChachkie

AUGUST 8, 2011

Many of the entrepreneurial lessons I learned from this adjunct Wharton study group, you too can share with your children. Amarillo’s advice is consistent with my comments in the Startup Competition ; get to know your competitors on a personal basis, while appearing as innocuous as possible. Poker Face . “It

Startup 207

Startup Entrepreneur Competition Guide 207

Startup Professionals Musings

SEPTEMBER 4, 2020

As an entrepreneur, I understand your passion when pitching your solution to investors and customers, but passion alone won’t make one more technology pitch stand out above all the rest. Good relationships are the primary basis for trust in business, leading to supportive investors, loyal customers, and effective partnerships.

Startup 145

Startup Competition Customer Custom 145

SoCal CTO

JUNE 9, 2010

Kathy Sierra at Business of Software 2009 - Business of Software Blog , May 4, 2010 "In the old days, getting customers was easy. Putting customers first. Legendary customer support. Instead of making a few dollars per sale and hoping for thousands of sales, you sell to only a few customers, and charge much higher rates.

Startup 248

Startup Venture Capital Conference Social Media 248

Startup Professionals Musings

MAY 10, 2021

Experienced entrepreneurs will tell you that the initial idea is the easy part, and it’s the later implementation, and the competitive business marketing that are the real creative challenges. Many businesses have found that raising the price of a product to give it status can win more customers than a price war. Think the unthinkable.

Ideas 171

Ideas Patents Training Entrepreneur 171

Startup Professionals Musings

APRIL 9, 2023

In fact, recent studies and surveys continue to show that team member engagement is at an all-time low approaching 30 percent, both within teams and across the field of larger organizations. Every team member needs stimulation to broaden their horizons, correct weaknesses, and understand competitive strategies.

Coach 117

Coach Mentor Study Activity 117

Xconomy

JULY 6, 2016

The Obama administration’s push to sign up one million Americans for a long-term health study will start in New York, Pittsburgh, Chicago, and Tucson, AZ, top health officials said today. The VA is running its own long-term study with nearly half a million participants so far.).

Study 59

Study PMI San Diego Sample 59

SoCal CTO

MAY 4, 2010

Some great posts from April 2010 that talk to me in terms of being a CTO at a Startup.

CTO Hire 150

CTO Hire Venture Capital Startup Social Network 150

Startup Professionals Musings

DECEMBER 5, 2020

According to many studies, entrepreneurs tend to be happier , and over 80 percent of self-made millionaires are entrepreneurs. He lays out seven thinking strategies for both entrepreneurs and employees that will make them business winners: Focus on the customers at all times. Think like your ideal customer seeking value.

Entrepreneur 117

Entrepreneur Sales Custom Customer 117

Startup Professionals Musings

NOVEMBER 21, 2021

Kaplan is a leading expert in building innovation cultures, and speaks from his real-world experience with many companies, as well as academic study. Frame the way you want to change the world, and make it about the customer. Make sure your measurements are customer-oriented, as well as focused on internal processes.

Develop 135

Develop Development Startup Metrics 135

Startup Professionals Musings

DECEMBER 29, 2021

I’m often surprised when you as an aspiring entrepreneur, looking for investors, tell me your solution is so innovative that you don’t have to worry about differentiating it from competitors, and customers will flock to it without a real marketing campaign. Focus your marketing on real customer value. Perception is better than reality.

Social Media 134

Social Media Case Study Custom Customer 134

Both Sides of the Table

APRIL 18, 2019

An Insider’s Perspective “Bird Zero” that are custom designed by the company There is a story arc of the electric scooter market that took the world by storm in 2018, was second-guessed late in the year and has quietly re-emerged as a powerful force of growth where few really appreciate the speed and scale of what has happened.

Santa Monica 250

Santa Monica Venice Competition Software Review 250

socalTECH

NOVEMBER 19, 2012

I went to school at Babson, back East, and majored in finance and entrepreneurial studies. This is a new medium through which consumers validate brands, and where brands are in a position to have a direct relationship with the customer. I've never had a proper job, and have been on one gear, building businesses, for a very long time.

Southern California 200

Southern California Startup Custom Customer 200

Startup Professionals Musings

OCTOBER 1, 2022

As a mentor to many business professionals and owners, and aspiring entrepreneurs, I find a wealth of innovative ideas, but often less insight on what it really takes to transform ideas into an income stream that can excite new customers into long-term business success. Test your innovation with at least a hundred customers.

Ideas 145

Ideas Startup Case Study Writing 145

Startup Professionals Musings

DECEMBER 10, 2022

I was shocked to read an old Gallup study that indicates only 13 percent of employees worldwide are actively engaged at work, and more recent data shows only a small change in the right direction. Your display of pride in the company and respect for the customer will translate directly into motivation. Start today. Marty Zwilling.

Examples 145

Examples Mentor Activity Product 145

Startup Professionals Musings

JUNE 26, 2020

A business plan is the outward facing definition of the business you hope to drive with your hardware solution, with a hardware overview in the intro to highlight customer value and competitiveness. Use non-fuzzy terms to quantify customer value. Provide specifics on the customer business model. and trademarks.

Product 169

Product Summary Startup Examples 169

Startup Professionals Musings

AUGUST 15, 2022

Per a recent study by networking giant Cisco , the world’s yearly mobile data traffic has grown 17-fold over the past 5 years, reaching 11.5 This gives rise to the personalization and customization that we all want. Analytics will soon drive nearly all business decisions for any company that wants to remain relevant to its customers.

Startup 126

Startup Social Media Entertainment Metrics 126

Startup Professionals Musings

NOVEMBER 7, 2020

We all face pressure in our lives, but there’s nothing like that of an entrepreneur facing customer crises and the competitive challenges of a new business. Thus, here is my own reframing of the authors generalized rules into some specifics for an entrepreneur or business leader: Reframe competitive threats to opportunities.

Startup 134

Startup Entrepreneur Competition Press 134

InfoChachkie

OCTOBER 20, 2014

Instead of a traditional business school''s case study and textbook approach, UCSB''s Technology Management Program (TMP) emphasizes experiential learning. Apeel Sciences - Founded in 2012, after winning $10,000 at UCSB’s New Venture Competition, the company closed $1.25M in funding during 2013.

Santa Barbara 258

Santa Barbara Technical Review Startup Venture Capital 258

Startup Professionals Musings

FEBRUARY 24, 2020

While this approach appears to cost more on the surface, it often actually costs you less, when you consider the hidden costs of rework, poor customer satisfaction, employee management, and training required. Direct customer-facing non-technical roles should be the last ones outsourced.

Outsource 123

Outsource Startup Technical Review Training 123

Startup Professionals Musings

AUGUST 25, 2021

Most importantly, you have to deal with customers, and understand their wants and needs. It also requires effective communication, and being a role model for the team, investors, and customers. If you like to study things over and over again, or are prone to second-guessing your decisions, the entrepreneur lifestyle may not be for you.

Entrepreneur 158

Entrepreneur Satisfaction Ideas Social Media 158

Xconomy

OCTOBER 5, 2016

However, there is still room for competition. Companies must learn to become ecosystem drivers – even if only for a subset of their customers – in order to survive. A distinguishing feature of this model is that they are the destination in their space for a subset of their customers. – Ensure great customer experience.

Organization 91

Organization Customer Custom Study 91

SoCal CTO

APRIL 8, 2010

Death By Competitive Analysis - Steve Blank , March 1, 2010 Trading emails with a startup CEO building an iPhone app, I asked him why potential customers would buy his product. In response he sent me a competitive analysis. It looked like every competitive analysis I had done for 20 years, (ok maybe better.)

Startup 150

Startup Software Review Competition SoCal 150

Startup Professionals Musings

OCTOBER 28, 2011

New studies indicate that a more productive approach would be adopting new good habits and behaviors that clearly move your business forward, like good time management and implementing customer recommendations. Use both competition and camaraderie. Go for a public display of accountability.

Entrepreneur 105

Entrepreneur Competition Examples Study 105