Both Sides of the Table

MARCH 11, 2011

Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! They would launch quickly and test whether or not there is any demand. Google was clear that they WOULD NOT go into this business.

Competition 350

Competition Idealab Product CitySearch 350

Both Sides of the Table

JANUARY 12, 2014

It’s building a product that is substantially differentiated, and, as Bill Gross, one of the most prolific tech entrepreneurs of our era says, “ It needs to be 10x better than the competition ” (because if you shoot for that then in competitive markets you might achieve 3x. Rebelling is simply a form of snobbery.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

FEBRUARY 7, 2013

In the same year they won Business Insider’s Startup competition. ” When merchants sign up MyTime then helps them with marketing activities through marketing automation tools they’ve build across SEM, social, and email. I was standing with him when he won the TechCrunch 50 award. Nice sweep!

CTO Coach 359

CTO Coach Google CTO Hire Yammer 359

Startup Professionals Musings

MARCH 26, 2010

People are more demanding and have more choices than ever before. This means spending more money on search marketing (SEM) to make it look like the buzz is working. In addition, special offers and competition prizes may be required.

Marketing 56

Marketing SEM Blogging Design 56

Startup Professionals Musings

DECEMBER 5, 2021

People are more demanding and have more choices than ever before. This means spending more money on search marketing (SEM) to make it look like the buzz is working. In addition, special offers and competition prizes may be required.

Marketing 139

Marketing Startup SEM Blogging 139

Both Sides of the Table

MARCH 25, 2016

You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc. Competition. You need to ask yourself honestly how your product or service is going to be significantly better in some way than the competition that exists in the market. And influencers may help once or twice but ultimately nothing is free.

Startup 150

Startup Marketing Study SEO 150

Startup Professionals Musings

FEBRUARY 24, 2019

People are more demanding and have more choices than ever before. This means spending more money on search marketing (SEM) to make it look like the buzz is working. In addition, special offers and competition prizes may be required.

Marketing 107

Marketing Invest SEM Startup 107