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I was having a chat with an entrepreneur who I really like and who I try to mentor from time-to-time. He was price signaling without knowing it. My view is that investors in this situation start to form ideas about what the valuation would be even though you aren’t naming a price. One problem. It was the silent killer.
He was a life-long entrepreneur and the first business he created out of college (actually, he founded it while he was at Caltech) was a company that manufactured high quality audio speakers. He said it was better than the Yellow Pages because he would provide pricing transparency. Too many entrepreneurs focus on dilution.
I’ve written about the topic of convertible debt at length before specifically about how angels & entrepreneurs should think about pricing. Convertible debt is an investment that “converts&# into equity in the future usually at a discount to your next funding round price and sometimes has a “cap&# (maximum price).
2 preamble issues having read the comments on TC today: 1: I know that the prices of startup companies is much great in Silicon Valley than in smaller towns / less tech focused areas in the US and the US prices higher than many foreign markets. You can be pissed off, but I don’t set prices. That’s stupid.
However, certain questions can be tricky for an entrepreneur to answer. Below are five common questions an entrepreneur will encounter when seeking venture funding. Handled appropriately, these questions provide investors a window into an entrepreneurs’ soul, which minimizes the chances of a future misalignment.
As an advisor to new business owners, I’m accustomed to seeing primarily the simple traditional product pricing strategies , usually driven by competitor prices, or cost plus a reasonable margin. I often wonder whether you as the entrepreneur have worked as hard on your pricing strategy as you have on your innovative solution.
As the business economy is expected to rebound from the pandemic, many entrepreneurs are thinking that life will soon get easier, and their opportunity can only grow. Porter proposed his Five Forces framework for analyzing the competitive environment which I think makes even more sense today. Way back in 1979, Michael E.
Don’t bash the competition. Every investor knows how vulnerable a new startup is to competitors, so investors always ask about your sustainable competitive advantage in the marketplace. That says you are competitive today, have a real barrier to entry, and the potential to remain ahead of the competition for a long time.
Know your market and competition, or don’t spend a dime on anything else. In 1994, (I know a long time ago), I invested over a million dollars into a company whose entrepreneurs had a vision that I bought into for many reasons, not the least of which was that I had industry experience and understood the need. Back to 1996.
Know your market and competition, or don’t spend a dime on anything else. I have stated previously that I love absolutes – statements with no wiggle room for gray-area responses. Surprisingly, many entrepreneurs immediately respond. There is no competition.” Back to 1996.
Due to competitive markets we ended up with a pretty good term sheet until we needed to raise money in April 2001 and then we got completely screwed. And for some strange reason entrepreneurs didn’t share this information. I’ve started from day one trying to build total transparency into my process with entrepreneurs.
Don’t bash the competition. Every investor knows how vulnerable a new startup is to competitors, so investors always ask about your sustainable competitive advantage in the marketplace. That says you are competitive today, have a real barrier to entry, and the potential to remain ahead of the competition for a long time.
One of the hardest things about the fund-raising process for entrepreneurs is that you’re trying to raise money from people who have “asymmetric information.” VC firms see thousands of deals and have a refined sense of how the market is valuing deals because they get price signals across all of these deals.
Often I see executive summaries from entrepreneurs who have never managed any form of business, or even managed employees in their past life, and who don’t know the first thing about business formation and managing for growth. I used to tell them to find a partner with knowledge in business creation and management.
Competitive sportswoman. She was everything I was looking for in an entrepreneur to back. Kara on one side of the table showing me market sizes, competitive dynamics, product roadmaps, pricing plans for physical products with COGS and gross margins. So, Mark, enough entrepreneur love. Stanford MBA. That is Soleil.
One of the toughest decisions for a startup is how to price their product or service. The alternatives range from giving it away for free, to pricing based on costs, to charging what the market will bear (premium pricing). In this more traditional product pricing model, the price is set at two to five times the product cost.
This was an audience of mostly first-time entrepreneurs. It is great for entrepreneurs and great for VCs. So here is what I have been telling entrepreneurs privately for the past 6 months. But that doesn’t mean that people are paying rational prices as investors based on intrinsic value. I believe that.
Therefore, the least you can do is take advantage of some of the self-assessment tools and guides around, like the classic book “ The Entrepreneur Equation ,” by Carol Roth, which highlights personal characteristics and skills required. Examine the marketplace and your competition. An MBA or other academic credentials just don’t do it.
If you’re an entrepreneur, all else equal you prefer convertible debt because the deal is priced at a later stage when you’re worth more. If you’re an angel investor you prefer a “priced&# rounds because you want to lock in a lower price given that you’re taking more risk up front.
” I mention journalists here because they perpetuate the myth that focusing on profits is ALWAYS the right answer and then I hear many entrepreneurs (and certainly many “normals”) repeating the same mantra. I have had this discussion with many a first-time entrepreneur. If you don’t, somebody else WILL!”
I call this “arming & aiming&# your sales teams where you need to standardize both the assignment of territories, industries & accounts (aiming) as well as the process of selling, the collateral, the legal agreements & pricing. We moved toward more standardized pricing (e.g. Ditto the CFO.
These days that’s not the case and it’s a great outcome for entrepreneurs and for innovation. A: Only because it’s a nicer branding for entrepreneurs. I totally agree and have been arguing this to entrepreneurs for years. I always counsel young entrepreneurs to start on the local train.
In their passion and excitement about a new product or service, entrepreneurs tend to continually narrow the scope of potential competitors, and often claim to have no direct competitors. Competition for your new hydrogen fuel auto engine is not limited to other hydrogen auto engine offerings, or even other autos.
Don’t bash the competition. Every investor knows how vulnerable a new startup is to competitors, so investors always ask about your sustainable competitive advantage in the marketplace. That says you are competitive today, have a real barrier to entry, and the potential to remain ahead of the competition for a long time.
Seuss’ Green Eggs and Ham and Marcia Brown’s Stone Soup , the seemingly innocuous board game Monopoly has played a pivotal role in the edification of several generations of entrepreneurs. The players who go first have a higher probability of landing on an available property during their initial trips around the board.
If a round of funding does happen then this debt is converted into equity at the price that a new external investor pays with a “bonus&# to the inside investor for having taken the risk of the loan. They also trust VC’s to determine the right price to pay for the company securities that they buy.
Young entrepreneurs and startups, in particular, often remain naively unfocused, despite their passion, of what it takes to provide the high-quality service expected. It’s a tough job, and inexperienced entrepreneurs just don’t know where to start, and how to do it. Yet the average perception of customer experience has not improved.
I recognize that entrepreneurs tend to substitute vision and passion for formal processes, but using no discipline or process in building something new is a sure way to spend money, rather than see any return and build a self-sustaining business. No mention usually means no plan and not competitive. Solution development and delivery.
We talked with Noah about how the company grew out of a business plan competition at the University of Southern California, his recent funding from the Maverick Angels, as well as how the firm hopes to stand out among a crowded list of comparison shopping sites. Noah, thanks for the interview. How did the company start?
There are many ways to project the value of a company for purposes of pricing an investment, but all rely upon the revenue and profit projections of the entrepreneur as a starting point. Strategic relationships (reducing market risk and competitive risk) $1/2 million.
In fact, for the past 27-years, he has specialized in bringing exotic travel destinations to those of us who are healthy and active but whose competitive sporting days are long behind us. If you could share one startup lesson with a young entrepreneur, what would it be? Ever fantasized about climbing Mt. but we don''t.
I recently read a post over on VentureHacks titled, “ Top Ten Reasons Entrepreneurs Hate Lawyers &# written by Scott Walker (who blogs on legal issues for entrepreneurs ). Forget to get around to setting up that Employee Stock Option Plan and want to be able to give the early guys their options at a low strike price?
He is regarded by many as the number-one authority on virtual staffing and personal outsourcing, and is himself a successful entrepreneur based in the Philippines. I was impressed with his summary of the top ten outsourcing mistakes made by entrepreneurs, followed by real guidance on how they can and should be avoided. Be flexible.
As a mentor to entrepreneurs, I tend to see many of the same obstacles appearing in every new startup, and since I don’t want to appear to be a downer , I’m not sure how to properly warn people ahead of time to be on the alert for these challenges. Too many entrepreneurs think that expert external advisors are suspect, or will slow them down.
His focus is on sales, but I see the same skills needed for entrepreneurs. His top eight required skill set elements for sales don’t even mention product skills, and match my view of the right skill set for successful entrepreneurs, with only a few priority changes: Creating and sharing a vision. Negotiating and creating win-win deals.
New investors sometimes want early investors to put in money to “prove” they have confidence in the new price. some may get caught out paying too high of prices for what perhaps will be great deals but not at the prices being paid. Much of this historically didn’t matter to entrepreneurs.
As the business economy is rebounding from the pandemic, many entrepreneurs are thinking that life will soon get easier, and their opportunity can only grow. Porter proposed his Five Forces framework for analyzing the competitive environment which I think makes even more sense today. Way back in 1979, Michael E.
The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Product is simply about defining a physical good or service that would be valued by consumers of the product more than existing alternatives based on functionality, quality and/or price.
The founders felt that having a legitimate site for content would discourage Silicon Valley VC’s from funding entrepreneurs to create the next big TV killer. The goal of any cartel is to control production, distribution & marketing of a set of goods with the goal of maintaining high prices. Older shows might allow a single season.
” In this week’s discussion with entrepreneurs I think the word impending wasn’t used often enough. But if you raise the money at the big price (or any price) please go in with the expectation that you are going to build a large, long-term business. to justify a “strategic” price.
However, certain questions can be tricky for an entrepreneur to answer. Below are five common questions an entrepreneur will encounter when seeking venture funding. Handled appropriately, these questions provide investors a window into an entrepreneurs’ soul, which minimizes the chances of a future misalignment.
In my view, the gig economy is a key driver to the current boom in entrepreneurship – every professional and consultant is actually a solo entrepreneur. One question I often hear from solo entrepreneurs, and she addresses directly, is “How do I set the right price for my services?” Know your competitive value.
Ability to source information easily to help build a thesis around companies / industries / competition. Great networking skills, which are critical when you want to be about to reference entrepreneurs & concepts and bounce your ideas off of other people in the industry. ” My experience tells me the same.
Thus, in my consulting with entrepreneurs, I always encourage them to get more comfortable asking for help. She suspects, like me, that no self-respecting entrepreneur wants to seem weak, needy, or incompetent, and none of us like to feel indebted to someone we see as a peer or a competitor.
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