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6 Key Rules To Stay Competitive In The Digital World

Startup Professionals Musings

In case you hadn’t noticed, the key elements of a competitive advantage for your business have changed as businesses move online, and your domain is instantly global. As a business advisor, I have to recommend even to established companies that they review and revamp their competitive strategy now, even if it appears to be working today.

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7 Keys To A Compelling Investor Executive Summary

Startup Professionals Musings

Few investors these days have the time or patience to read a full business plan, so a better way to catch their eye is with a tightly written and well formatted two-page executive summary. I see too many executive summaries that are simply heavy-duty customer pitches, or lightweight visions of the future.

Summary 101
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7 Ways To Improve Return On Your Marketing Investment

Startup Professionals Musings

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROI). How many of these lead generation techniques are funded in your business plan? Cold calling.

Marketing 114
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I Know Everybody Told You to Send Your Fund-Raising Decks as a Link.

Both Sides of the Table

I Know Everybody Told You to Send Your Fund-Raising Decks as a Link. Here’s Why You Should Just Send the Deck I know you have your document sending tool to send your fund-raising deck to VCs and track who read your deck, which pages they read and how much time they spend on each page. Many of my colleagues do, too.

Funding 239
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What To Do When Your Competitor Gets Funded?

Both Sides of the Table

Conventional wisdom says I shouldn’t tell you this because I invested in their main competitor, MakeSpace. Clutter is LA based and many of my friends invested. But the bigger truth is the competition is important. When we funded Sam , Rahul and team at MakeSpace > 2.5 Healthy competition keeps you on your toes.

Funding 150
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Why We’re Looking to Fund Stuff With More Meaning

Both Sides of the Table

If you’re funding the same stuff as everybody else and if you started your activities when the clues were obvious you’re much less likely to drive enormous returns. When Fred Wilson funded Twitter I guarantee you it wasn’t obvious that it was a billion dollar idea. Venture Capital is a tricky industry. Far from it.

Funding 362
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What to Make of Andreessen Horowitz’s Returns?

Both Sides of the Table

Rolf Winkler wrote a piece in the WSJ about A16Z’s returns in which he says they “lag behind Sequoia, Benchmark and Founders Fund.” Scott Kupor of A16Z responded with a comprehensive overview of valuation methodology in a post that while accurate feels more targeted at sophisticated Limited Partners (LPs) who invest in funds.