Remove Competition Remove Funding Remove Marketing Remove Patents
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6 Mistakes Often Made Positioning Against Competition

Startup Professionals Musings

Don’t bash the competition. Every investor knows how vulnerable a new startup is to competitors, so investors always ask about your sustainable competitive advantage in the marketplace. They are also seeking to find out how you handle one of the many tough questions that a new founder will get in today’s market.

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How To Highlight A Sustainable Competitive Advantage

Startup Professionals Musings

Don’t bash the competition. Every investor knows how vulnerable a new startup is to competitors, so investors always ask about your sustainable competitive advantage in the marketplace. They are also seeking to find out how you handle one of the many tough questions that a new founder will get in today’s market.

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6 Key Rules To Stay Competitive In The Digital World

Startup Professionals Musings

In case you hadn’t noticed, the key elements of a competitive advantage for your business have changed as businesses move online, and your domain is instantly global. As a business advisor, I have to recommend even to established companies that they review and revamp their competitive strategy now, even if it appears to be working today.

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6 Keys To Funding Based On Your Marketplace Advantage

Startup Professionals Musings

This raises a big red flag with potential investors, who conclude that no competitors means no market, or you haven’t looked, and the new startup is likely not investable. First to market, for example, is not normally a sustainable advantage for startups. Here are some of the key ones: Patent protection in place as a barrier to entry.

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8 Funding Proposal Red Flags Every Startup Can Avoid

Startup Professionals Musings

Non-credible funding request or unreasonable valuation. Naïve expectations on funding terms and process. Marketing programs and distribution channels are required for even the best solutions, with an appropriate and viable rollout and growth strategy. Investors expect a good value proposition in every pitch.

Funding 123
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10 Business Model Components Required In Every Plan

Startup Professionals Musings

I expect that should seem intuitive to all entrepreneurs, but every investor I know has many stories about startup funding requests with major business model elements missing. The most common failures are solutions looking for a problem, lack of a defined market, or an inadequate revenue model. Target market. Sales/Marketing.

Sales 102
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Every New Venture Needs A Product And A Business Plan

Startup Professionals Musings

Here are the major elements of the best product plans: Market requirements section. This first section of every product plan defines the market, sizes the opportunity, and discusses individual needs and requirements that will be provided by your product and service. Opportunity segmentation and competitive environment.

Product 112