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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. You will likely have multiple sets of metrics you keep depending on the company’s stage, one’s function in the company and level.

Metrics 346
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Here’s Why a Booming Tech Market May Fool You into Thinking You’re Successful

Both Sides of the Table

” It helps to have seen the way down twice before to know many of the signs. Create company measures for success that go beyond financial metrics. You manage what you measure so be careful about having too narrowly defined of performance metrics. And as I always assert, “Great companies are built in downturns.

Marketing 354
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10 Metrics To Drive Your Annual Business Review

Startup Professionals Musings

What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. As the end of the year approaches, it’s a good time for every startup to assess the metrics, technology, and platforms they’re using to manage the business. Cost of customer acquisition.

Metrics 100
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10 Key Metrics To Take a Startup to the Next Level

Startup Professionals Musings

What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. Here is my selection of ten key metrics that every six-sigma joint like GE tracks without thinking, but too many small businesses only monitor haphazardly, if at all: Sales revenue.

Metrics 106
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Have you heard? Eyeballs aren’t everything.

Berkonomics

Back when we were all trying to figure out the real value of traffic on the web, investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. And the numbers were staggering. Microsoft paid $9.00 per registered user for Hotmail. AOL paid $40.00 Did the eyeballs suddenly disappear?

Metrics 296
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Scaling Sales: Arming & Aiming – Objection Handling

Both Sides of the Table

As a founder, when you’ve been dealing with these kinds of objections for a couple of years it becomes natural and you easily handle objections on price, product & competition without much thought. And the only way to do that is to help them calculate the ROI (return on investment) of using your product.

Sales 289
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This Week in VC with Mo Koyfman of Spark Capital

Both Sides of the Table

Company grew by more than “400% each year” for past few years [assume growth metric = revenues]. Competition: Chegg (has raised $144 in debt and equity)—estimated by Steven Carpenter ( TechCrunch ) to be 10x more unique visitors than BookRenter (during peak book renting seasons) with nearly $140mm in revenues for 2010.