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Guerilla Marketing, Brad Feld Style

InfoChachkie

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible. Trada – Guerilla Marketing In Action.

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6 Realities To Evaluate Your Outsourcing Alternatives

Startup Professionals Musings

If you have a software development background like mine, I’m sure you often get questions about when to outsource, versus building the solution in-house. Outsourcing is defined as contracting the work to another company, usually located in a developing country, like India, China, or Eastern Europe. Factor in all the cost elements.

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6 Benefits of Outsourcing and Freelancing In Startups

Startup Professionals Musings

A solution I often recommend, as least in early growth, is the use of outsourcing for critical tasks. He outlines well the following benefits of outsourcing and freelancing, and I agree: Serving your business well is a competitive priority. Direct customer-facing non-technical roles should be the last ones outsourced.

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10 Reasons For Startups To Be Wary Of Outsourcing

Startup Professionals Musings

We are in the age of outsourcing, by any of many popular names, including subcontracting, freelancing, and virtual assistants. He is regarded by many as the number-one authority on virtual staffing and personal outsourcing, and is himself a successful entrepreneur based in the Philippines. Be flexible.

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8 Ways To Stay Competitive In Today’s Technical World

Startup Professionals Musings

Just like you don’t have to be a financial guru to recognize a good CFO, or a marketing genius to hire a VP of Marketing, you can find the right technical partner or team member by using the right evaluation and hiring steps, including the following: Engage a technical advisor to assist with recruiting and early interviews.

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10 Key Outsourcing Mistakes Made By Entrepreneurs

Startup Professionals Musings

We are in the age of outsourcing, by any of many popular names, including subcontracting, freelancing, and virtual assistants. He is regarded by many as the number-one authority on virtual staffing and personal outsourcing, and is himself a successful entrepreneur based in the Philippines. Be flexible.

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In 15 Years From Now Half of US Universities May Be in Bankruptcy. My Surprise Discussion with @ClayChristensen

Both Sides of the Table

Let me start by saying that Clayton is one of the most influential people on my thoughts about markets that led to both the concept behind my first startup and my main theses in investing. We spoke about what succeeds early in technology market evolutions. As markets grow, the more open and modular systems win.