Both Sides of the Table

JUNE 5, 2011

2 preamble issues having read the comments on TC today: 1: I know that the prices of startup companies is much great in Silicon Valley than in smaller towns / less tech focused areas in the US and the US prices higher than many foreign markets. You can be pissed off, but I don’t set prices. That’s stupid.

Startup 336

Startup Pricing Technical Review Marketing 336

Both Sides of the Table

MARCH 11, 2011

He said it was better than the Yellow Pages because he would provide pricing transparency. they can build teams that really focus on building & marketing great products. I brought up the fact that I find many larger companies abusing the patent system to slow down smaller competitors which is actually anti competitive.

Competition 350

Competition Idealab Product CitySearch 350

Both Sides of the Table

JULY 23, 2013

It is simply the most important way to proactively control your career development and how the market perceives you. That was fine with me – the market is the market. That was the market. In today’s market you can prove your worth, in 1991 that was a bit harder. It is neither. She was paid 15% more.

Technical Advisors 385

Technical Advisors Marketing Startup Venture Capital 385

Startup Professionals Musings

MAY 14, 2021

As an advisor to new business owners, I’m accustomed to seeing primarily the simple traditional product pricing strategies , usually driven by competitor prices, or cost plus a reasonable margin. I often wonder whether you as the entrepreneur have worked as hard on your pricing strategy as you have on your innovative solution.

Pricing 145

Pricing Startup Competition Examples 145

Startup Professionals Musings

OCTOBER 24, 2020

Porter proposed his Five Forces framework for analyzing the competitive environment which I think makes even more sense today. Every existing business, as well as every startup, needs to reassess their product or service in the context of these five forces: Intensity of competitive rivalry. Way back in 1979, Michael E.

Competition 151

Competition Startup Framework Pricing 151

Both Sides of the Table

DECEMBER 26, 2010

Competition. And the reality is that if you have no competition it will likely be perceived as a negative, not positive. And the reality is that if you have no competition it will likely be perceived as a negative, not positive. Here’s some thoughts on the competition slide and also how to talk about it: Competition.

Venture Capital 313

Venture Capital Slides Competition Education 313

Both Sides of the Table

APRIL 3, 2014

They like a solid product, well defined pricing, good references to sell against, a clear quota and well defined competitors. Features don’t win or lose sales – especially in nascent markets. The marketing guys blame the sales guys who can’t close their leads. Sales people will often blame your pricing.

Sales 382

Sales Help Startup Pricing 382

Both Sides of the Table

AUGUST 30, 2010

I have to say that I didn’t take the question to mean that convertible debt had won for the entire market, but either way it’s clear that convertible debt has become an increasing trend. a priced/valued preferred stock financing)? Why many early-stage investors DO price rounds (e.g.

Equity 319

Equity Pricing Venture Capital Entrepreneur 319

Berkonomics

JULY 6, 2017

Know your market and competition, or don’t spend a dime on anything else. Well, here is one of those, and it deals with market research first and foremost. Here’s where some intelligent market research might have saved the company and my investment. There is no competition.” Fast forward just a few years to 1996.

Competition 266

Competition Research Summary Pricing 266

Startup Professionals Musings

SEPTEMBER 18, 2022

Don’t bash the competition. Every investor knows how vulnerable a new startup is to competitors, so investors always ask about your sustainable competitive advantage in the marketplace. They are also seeking to find out how you handle one of the many tough questions that a new founder will get in today’s market.

Competition 133

Competition Patents Resource Invest 133

Both Sides of the Table

NOVEMBER 4, 2010

The framework of his book has profoundly altered how I think about the technology market and affects how I thought about building my businesses and how I think about investing in venture capital. Let’s start with the incumbents position in a market. They were serving a latent market need for mid-sized businesses to use CRM.

Startup 376

Startup Framework Marketing Customer 376

Both Sides of the Table

DECEMBER 27, 2011

When they look at buying your company they often think in terms of “how long will it take until I earn back the profits to pay for my acquisition price?” As I like to say, “If you’re really on to an enormous idea then other people in the market are going to spot that and want to compete with you.

Startup 418

Startup Venture Capital Sales Technical Review 418

Startup Professionals Musings

JUNE 2, 2021

In case you hadn’t noticed, the key elements of a competitive advantage for your business have changed as businesses move online, and your domain is instantly global. As a business advisor, I have to recommend even to established companies that they review and revamp their competitive strategy now, even if it appears to be working today.

Competition 142

Competition Software Review Social Media Custom 142

Both Sides of the Table

NOVEMBER 2, 2010

This is part of a series on sales & marketing. Some objections are real and they end up becoming changes to your product, your service plan or your pricing / bundling. Prices are too high – Inexperienced sales reps will try to convince you they need to lower price to win deals.

Sales 289

Sales Startup Training Pricing 289

Both Sides of the Table

FEBRUARY 5, 2011

I’ve started writing up some of those sales & marketing lessons and I plan to continue to build that section out over time. They like a solid product, well defined pricing, good references to sell against, a clear quota and well defined competitors. Features don’t win or lose sales – especially in nascent markets.

Sales 316

Sales Startup Pricing Customer 316

Both Sides of the Table

JUNE 4, 2013

Compelling in the sense that you solve a real problem a target group of potential customers has with a product that is significantly better than the alternatives on that market. In my opinion no amount of clever marketing or chest beating at conferences can create a market if you don’t have an amazing product to begin with.

Startup 401

Startup Customer Custom Technical Review 401

Startup Professionals Musings

DECEMBER 14, 2019

Don’t bash the competition. Every investor knows how vulnerable a new startup is to competitors, so investors always ask about your sustainable competitive advantage in the marketplace. They are also seeking to find out how you handle one of the many tough questions that a new founder will get in today’s market.

Competition 120

Competition Patents Resource Invest 120

socalTECH

MAY 23, 2016

Santa Monica-based TrueCar is continuing to bolster its links to automotive dealers, as it looks to improve its relationship with the auto dealer industry, saying this morning that it has named Paul Edmonds as Senior Vice President of Dealer Marketing and Opeartions. READ MORE>>.

Truecar 124

Truecar Marketing Santa Monica Pricing 124

Both Sides of the Table

JUNE 22, 2011

They have seen one side of a market where many of us have seen the ebb and flow multiple times. Still, market amnesia by ordinarily rational actors always surprises me. I believe a bubble occurs when a market is willing to pay greater than intrinsic value for an asset class. I spoke about a lot of things during the keynote.

Pricing 309

Pricing Marketing Startup Venture Capital 309

Startup Professionals Musings

MAY 15, 2020

Traditional marketing may be adequate for linear growth, but it likely won’t catapult you to Amazon’s unicorn status , or make waves in the business world. For example, I usually hear about an aggressive marketing budget, with a plan to penetrate a few big retail chains, and some videos to catch your attention on YouTube.

Marketing 170

Marketing Startup Examples Customer 170

Both Sides of the Table

MAY 30, 2018

VC firms see thousands of deals and have a refined sense of how the market is valuing deals because they get price signals across all of these deals. As an entrepreneur it can feel as intimidating as going to buy a car where the dealer knows the price of every make & model of a car and you’re guessing at how much to pay.

Venture Capital 324

Venture Capital Pricing Startup Invest 324

Both Sides of the Table

MARCH 31, 2012

My list of excuses includes: product, pricing, competition and lack of sales support. In my post I specifically talked about the integration of marketing and sales. Marketing job in working with sales people is twofold: A. This includes presentations, ROI calculators, competitive analyses and so forth.

Startup 319

Startup Sales Course Competition 319

Both Sides of the Table

NOVEMBER 3, 2010

One of the most obvious places where you see this is in sales & marketing. I call this “arming & aiming&# your sales teams where you need to standardize both the assignment of territories, industries & accounts (aiming) as well as the process of selling, the collateral, the legal agreements & pricing.

Sales 296

Sales Pricing Startup Custom 296

socalTECH

MAY 2, 2011

We are an offer-based platform that allows users to negotiate the price they buy and sell tickets for, on the secondary market. The easiest way to think about it is that we're like the Priceline for the secondary ticket market. Wes Brodsky: The ticketing industry, since its inception, has been on a fixed price model.

Ticketmaster 253

Ticketmaster Pricing Sales Activity 253

Startup Professionals Musings

JANUARY 18, 2023

In this context, even “satisfied” is only a “meets-minimum,” and does not put you ahead of your competition. Even the best marketing doesn’t do it. This means real customer value emphasis in all interactions and marketing, versus low price and price concessions. This results in more profits and growth for you.

Competition 109

Competition Services Customer Custom 109

TechCrunch LA

APRIL 9, 2020

Before the health crisis shutdown most of Italy, Energica had already seen larger demand for its high-performance e-motos, with a price range of $17,000 to $23,000. The venture is also one of the few e-motorcycle companies drawing engineering tips from competition. Track competition is a secondary arena for Energica.

Technical Review 277

Technical Review Competition Demand Sales 277

Both Sides of the Table

NOVEMBER 8, 2010

OPEC (the organization of petroleum exporting countries) is a cartel that was set up in the 1960′s and represents the interests of the 12 biggest oil producing countries in the world with the goal of increasing prices of oil, a good supplied in limited quantities to a world that had insatiable demand for the product. Why the limitation?

Hulu 292

Hulu Technical Review Content Advertising 292

Both Sides of the Table

JULY 16, 2010

But VC is an “illiquid asset&# so funds didn’t disappear quickly - In 2000/01 the stock market quickly adjusted punishing investors in the NASDAQ and in individual public technology stocks. What accelerated this was the collapse of the public stock markets. I’m OK with this – it feels fairly benign.

Venture Capital 311

Venture Capital Startup Seed Funding Rustic Canyon 311

Startup Professionals Musings

JULY 30, 2021

While you all recognize that reacting to weak market signals is critical to staying in business and staying competitive, I find that many don’t have the skills and focus to trigger change decisions on a timely basis. When sales fall off, you need to dig deep for the “why,” rather than just assuming the price needs to go down.

Marketing 162

Marketing Social Media Metrics Custom 162

Berkonomics

MARCH 25, 2012

There are many ways to project the value of a company for purposes of pricing an investment, but all rely upon the revenue and profit projections of the entrepreneur as a starting point. Strategic relationships (reducing market risk and competitive risk) $1/2 million.

Invest 321

Invest Startup Email Competition 321

Both Sides of the Table

JULY 22, 2010

Due to competitive markets we ended up with a pretty good term sheet until we needed to raise money in April 2001 and then we got completely screwed. The more senior members you have (say you already have a CEO, CTO, VP marketing, VP Biz Dev, VP Products) then the less options you’ll need and vice versa.

Venture Capital 405

Venture Capital Pricing Startup Funding 405

Berkonomics

JULY 4, 2013

But for most, the true sign of success and potential for even more is in the landing of a major account, one that validates the pricing, quality and competitive advantages of a company’s offering. For this reason alone, it makes sense for most of us to aim high once we have worked the kinks out of our offering with smaller customers.

.Net 235

.Net Resource Competition Customer 235

Both Sides of the Table

OCTOBER 31, 2010

This is part of my ongoing Sales & Marketing Series. In the early days of selling it can sometimes be an advantage to not have rigid pricing schedules, complex service level agreements (SLAs), hard-and-fast rate limits, etc. We then brought the number up to 8-10 and even hired an SVP of global sales & marketing.

Sales 286

Sales Newsletter Technical Review Activity 286

Both Sides of the Table

JANUARY 11, 2014

I actually really enjoyed many of the points Muhammad made about marketing in general and I found myself nodding through the entirety of the article except for it’s core premise. It’s about looking out for and catching the next major marketing wave before others have grokked it. I laughed as I did at much of his rant.

Technical Review 384

Technical Review SEM SEO Marketing 384

Startup Professionals Musings

JULY 14, 2023

Porter proposed his Five Forces framework for analyzing the competitive environment which I think makes even more sense today. Every existing business, as well as every startup, needs to reassess their product or service in the context of these five forces: Intensity of competitive rivalry. Way back in 1979, Michael E.

Competition 88

Competition Startup Framework Pricing 88

Both Sides of the Table

FEBRUARY 7, 2013

And we wanted a head of global marketing. In the same year they won Business Insider’s Startup competition. I wanted them to have a market lead before others could try and build what Ethan was working on. We will stay in LA and then Southern California before branching out into our 2nd & 3rd markets. Nice sweep!

CTO Coach 359

CTO Coach Google CTO Hire Yammer 359

Startup Professionals Musings

FEBRUARY 23, 2020

Now these principles are complicated by the worldwide instant access to many competitive alternatives, indirect social and environment impacts, and the velocity of change enabled by the pervasive market move to digital. These principles include the following: Free and ultra-low cost may no longer be competitive.

Marketing 124

Marketing Customer Custom Competition 124