Both Sides of the Table

JANUARY 11, 2014

There’s an article making the rounds in tech circles titled “ Growth Hacking is Bull ” written by Muhammad Saleem. I’d like to make the case that the article is wrong. I’d strongly encourage you to read it. “How many legs does a dog have if you call the tail a leg? Success begets success.

Technical Review 384

Technical Review SEM SEO Marketing 384

Tech.Co

MAY 26, 2020

Amazon used its popular affiliate program to spur additional growth, getting reviewers and publishing sites – including us here at Tech.co – to link to Amazon in exchange for a small payout whenever a reader bought something by following that link. Best for: Authors, book reviewers, booktubers. The impact? commission).

Technical Review 129

Technical Review Buzzfeed News Networking 129

Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. It’s worth a quick read.

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

AUGUST 4, 2017

A classic article in the Harvard Business Review “ The Truth About Customer Experience ” defines it as your customer’s end-to-end journey with you, not just the key touchpoints or critical moments when customers interact with your organization. This will create a connection with them, which demonstrates more value than price or quality.

Customer 85

Customer Custom Product Marketing 85

Startup Professionals Musings

OCTOBER 8, 2018

As a long-time advisor to entrepreneurs and business owners, I rarely find someone who doesn’t proclaim that the business world is changing rapidly, with new technology, new customer expectations, and new cultures. It takes a well-rounded and motivated team to run a competitive business today. Once gone, customers won’t be back.

Technical Review 84

Technical Review Customer Custom Startup 84

Startup Professionals Musings

FEBRUARY 24, 2017

Many are reluctant to really “market” themselves, and have trouble differentiating their offerings to clients, except by price. If your business card and website come across as just another advisor, consultant, or accountant, then don’t be surprised if price is the only focus. Use visibility and social media to pull clients in.

Social Media 56

Social Media Pricing Technical Review Demand 56

Startup Professionals Musings

OCTOBER 25, 2019

In my experience as a business consultant, I find than most people still believe that technology drives business disruption. I’m more convinced that technology merely enables disruption, and changing customer interests and needs really causes it. Today, customers want personalized products and services at reasonable prices.

Customer 54

Customer Custom Technical Review Design 54

Both Sides of the Table

JUNE 28, 2018

People said this about Ring (which went from startup to selling to Amazon > $1 billion in around 5 years), Facebook, YouTube, Airbnb, Uber, Twitter, Instagram and many other great behemoths of the technology industry. You can expect some strong competition, but it’s unlikely that there will be 5 great scooter companies. Not really.

Santa Monica 256

Santa Monica Funding Startup Course 256

Both Sides of the Table

MARCH 25, 2016

Many startup businesses – tech or otherwise – fail. Trying outrageous new things or even trying mundane things but in new ways but with extreme quality & innovation is what fuels the tech startup industry. The perfect competitors are the ones where they unable to respond due to The Innovator’s Dilemma.

Startup 150

Startup Marketing Study SEO 150

Tech Zulu Event

SEPTEMBER 20, 2010

Stewart Roberts , President of Orange County of Tech Coast Angels. Topic discussion: Impact of social media on startups and on funding leads for investors. Investment trends in startups that are about or related to social media. How startup can leverage social media to get investors attention. Mark Suster , GRP Partners.

Social Media 71

Social Media Technical Review Mixergy Tech Coast Angels 71

InfoChachkie

MAY 16, 2011

Value is created through diligent hard work. Once you prove that a substantial, addressible market segment is willing to pay a price for your solution that exceeds your costs, you can consider a licensing strategy. Even benevolent BDCs lose interest in your solution once this competitive risk is eliminated.

Startup 242

Startup Outsource Development Outsource Sales 242

Both Sides of the Table

DECEMBER 17, 2009

It was originally called Twttr and didn’t initially get rave reviews from TechCrunch or GigaOm. They are some of the most talented young technology entrepreneurs in LA. They had signed up Gawker Media and the New York Post. They had signed up Glam Media and TMZ. Geni.com beget Yammer. I could go on and on.

Entrepreneur 291

Entrepreneur Startup Google Yammer 291

Startup Professionals Musings

JANUARY 6, 2021

New entrepreneurs, especially technical ones, are excited by early adopters, and tend to focus on their feedback, which will always suggest more product features and options. In most companies, maintaining momentum requires the right strategic partners and acquisitions, in lieu of short-term price adjustments and special sales.

Technical Review 160

Technical Review Technical Advisors Startup Mentor 160

SoCal CTO

DECEMBER 1, 2010

I continue to collect great content that is the intersection of startups, products, online and technology. The United States is now a debtor nation to China and that the bill is about to come due. These are probably the two sites where I've posted the most reviews. One out of ten of Americans are out of work.

Technical Review 175

Technical Review Startup Product Technology 175

Both Sides of the Table

NOVEMBER 8, 2010

Once this new service became popular then the media companies could control the rules of distribution & advertising. To say that the tech elite were cynical of Hulu’s launch would be an understatement , but by the time it launched just a few months later it was getting great reviews. Why the limitation?

Hulu 292

Hulu Technical Review Content Advertising 292

Both Sides of the Table

MAY 5, 2011

Seattle should be the envy of any non Silicon Valley tech community in the country. It really wouldn’t take much to turn a great technology ecosystem into a truly electric one. He listed all of the product releases that were up coming, the customers that were in the pipeline and where he saw his competition moving.

Venture Capital 317

Venture Capital Technical Review Startup Press 317

Startup Professionals Musings

DECEMBER 14, 2015

Gerber memorialized this concept many years ago in his classic book E-Myth , which postulates that most startups are initiated by entrepreneurs with technical skills, rather than business skills, resulting in a high failure rate. In fact, both customers and investors often avoid the perceived high risk of innovative technology pitches.

Technical Review 60

Technical Review Startup Social Media Competition 60

Both Sides of the Table

MAY 23, 2012

I have been close to the tech & startup sectors for more than 20 years and I can’t think of a period in which I felt more optimistic about the innovation and value creation I see in front of us. They compete on features, price and execution. From this we have seen a commensurate boom in the number of startup companies.

Venture Capital 347

Venture Capital Capital Technical Review Startup 347

Startup Professionals Musings

SEPTEMBER 28, 2015

Too many entrepreneurs look for that one magic bullet -- an exciting new technology, perhaps, or their own determination to make the world a better place -- to override any shortcomings in their startup model. Sustainable competitive advantage. Validated pricing and a sufficient revenue stream.

Pricing 100

Pricing Technical Review Entrepreneur Startup 100

Frank Addante

MAY 15, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. Zondigo, Inc.

Advertising 40

Advertising Startup Chief Technology Officer Technical Review 40

Both Sides of the Table

JANUARY 16, 2012

I get approached about clean tech or biotech periodically – I don’t focus on these. In ad tech there’s Seth Levine at Foundry Group and both Dana Settle & Ian Sigelow at Greycroft. So winning means they’re paying the highest price. Right for my stage? Focused on my industry? (I

Develop 366

Develop Development Funding Venture Capital 366

Berkonomics

MARCH 23, 2023

We use gestures or our voice to control our engagement with our technology. The true value to us will be in analyzing unstructured data, estimated to be 80% of all data stored, from blogs, social media, pictures and video. None of this could be mined successfully in the past generation of technology. We take courses on-line.

Mobile 156

Mobile Commerce Software Review Yammer 156

Both Sides of the Table

DECEMBER 22, 2011

If that bond isn’t there or if it feels like I’m in a bidding process for the highest price, I might as well be Wells Fargo. In the simplest form, new startups have a product that is INFERIOR to that offered by the competition but at a dramatically lower price with the seller opting for a very thin margin on their product.

Startup 386

Startup Pricing Marketing Product 386