Startup Professionals Musings

APRIL 1, 2017

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first. Create an action plan with metrics.

Social Media 62

Social Media Media Metrics SEO 62

Startup Professionals Musings

AUGUST 18, 2013

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in “ Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

Social Media 102

Social Media Media Product Metrics 102

Startup Professionals Musings

OCTOBER 18, 2010

Everyone is talking about how social media can help you jumpstart your business at no cost, and experts are springing up on all sides to help you do it at a high cost. So who do you believe, and what are the keys to success for your startup? Understand the basic tools – the social media trinity.

Social Media 95

Social Media Media Startup Blogging 95

Startup Professionals Musings

JULY 30, 2021

Unfortunately, in my role as business advisor , I don’t see the same response to more common weak signals , like the move to phone texting instead of voice, or politics invading social media. Establish and evaluate metrics at multiple levels. Don’t dismiss any new thing as a “flash in the pan.”

Marketing 162

Marketing Social Media Metrics Customer 162

Startup Professionals Musings

JULY 27, 2012

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his new book “ Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

Social Media 91

Social Media Media Metrics SEO 91

Startup Professionals Musings

APRIL 7, 2021

The basic alignment framework of strategy, customers, people, and processes hasn’t changed, but the pace of technological, competitive, and social change has increased at an amazing rate. Then it’s time to speed up with a set of ambitious initiatives, and finally going all out to engage all the constituents in enduring change.

Social Media 143

Social Media Startup Framework Course 143

Startup Professionals Musings

MAY 27, 2023

With interactive social media and video everywhere, everyone needs to feel they have a relationship with their leaders, and every brand needs leader personification for customers to relate. Focus on two or three pertinent metrics in any situation. The days of leadership without engagement are gone. Marty Zwilling

Customer 140

Customer Custom Social Media Metrics 140

Startup Professionals Musings

NOVEMBER 11, 2019

It’s enough to drown any business which tries to fight it or ignore it, and it’s an opportunity to ride higher and faster than even the successes of Google and Facebook, for those startups that use it as their driving force. Virtual living: the rise and growing dominance of social media. Big data:” learning from the flood.

Technology 97

Technology Social Media Startup Entertainment 97

Startup Professionals Musings

MAY 31, 2015

It’s enough to drown any business which tries to fight it or ignore it, and it’s an opportunity to ride higher and faster than even the successes of Google and Facebook, for those startups that use it as their driving force. Virtual living: the rise and growing dominance of social media. Big data:” learning from the flood.

Startup 106

Startup Social Media Entertainment Metrics 106

Startup Professionals Musings

DECEMBER 6, 2017

It’s enough to drown any business which tries to fight it or ignore it, and it’s an opportunity to ride higher and faster than even the successes of Google and Facebook, for those startups that use it as their driving force. Virtual living: the rise and growing dominance of social media. Big data:” learning from the flood.

Startup 55

Startup Social Media Entertainment Metrics 55

Startup Professionals Musings

APRIL 6, 2014

It’s enough to drown any business which tries to fight it or ignore it, and it’s an opportunity to ride higher and faster than even the successes of Google and Facebook, for those startups that use it as their driving force. Virtual living: the rise and growing dominance of social media. zettabytes by the year 2016.

Startup 99

Startup Social Media Entertainment Metrics 99

TechCrunch LA

SEPTEMBER 7, 2021

Created in 2014 and acquired by Dentsu in 2019, MuteSix was recommended to TechCrunch by Rhoda Ullmann, VP Consumer at Sense, a Boston-based startup building a home energy monitor. In today’s highly competitive ad environment, both content and data are kings. But these days, ground up is tougher. The key takeaway?

Commerce 211

Commerce Content Marketing Startup 211

SoCal CTO

JUNE 9, 2010

Continuing my series of posts that I’ve been collecting that live at the intersection of Startups and being a Startup CTO : Startup CTO Top 30 Posts for April 16 Great Startup Posts from March here are the top posts from May 2010. Now, thanks to social media, you don't have to outspend. It is to out friend.

Startup 248

Startup Venture Capital Conference Social Media 248

Startup Professionals Musings

MAY 4, 2016

In my view, starting a new business has never been easier, and according to reports from the Kaufmann Foundation , the numbers are finally here to show it. The number of startups rose in 2015 for the first time in five years, with the largest year-over-year increase in two decades. Establishing your brand with interactive social media.

Startup 61

Startup Social Media News Tool 61

Startup Professionals Musings

AUGUST 31, 2020

With interactive social media and video everywhere, everyone needs to feel they have a relationship with their leaders, and every brand needs leader personification for customers to relate. Focus on two or three pertinent metrics in any situation. The days of leadership without engagement are gone. Marty Zwilling.

Social Media 128

Social Media Metrics Customer Custom 128

Startup Professionals Musings

MARCH 3, 2021

Based on my own years of experience in startups and big business, and more recently as an angel investor, I often cringe when I see one of you entrepreneurs missing a cue that I have seen work for many before you. Every startup demands logical changes along the way. Postulate competitive reactions and your responses.

Entrepreneur 162

Entrepreneur Social Media Examples Metrics 162

Startup Professionals Musings

DECEMBER 14, 2013

Don’t start from how you want to sell. Start with a new understanding of the real customer need, their search process in finding you (referral, website, social media), and most desired payment model, like one-time payment versus subscription, or lease versus purchase. Include planned measurements and metrics.

Startup 105

Startup Search Engine Optimization Summary Customer 105

Startup Professionals Musings

DECEMBER 22, 2021

In this age of instant and global communication via social media and the Internet, I see more and more evidence that delighted customers should be your top priority. At every Ritz-Carlton , for example, employees are authorized to spend up to $2,000 per guest to solve any guest issue and make the stay positively memorable.

Customer 114

Customer Custom Satisfaction Metrics 114

Both Sides of the Table

MARCH 25, 2016

Many startup businesses – tech or otherwise – fail. Trying outrageous new things or even trying mundane things but in new ways but with extreme quality & innovation is what fuels the tech startup industry. But today I want to give you advice on how to decrease your odds of failure in a startup.

Startup 150

Startup Marketing Study SEO 150

Startup Professionals Musings

AUGUST 21, 2013

The basic alignment framework of strategy, customers, people, and processes hasn’t changed, but the pace of technological, competitive, and social change has increased at an amazing rate. Then it’s time to speed up with a set of ambitious initiatives, and finally going all out to engage all the constituents in enduring change.

Startup 94

Startup Social Media Entrepreneur Framework 94

Startup Professionals Musings

SEPTEMBER 22, 2022

Usually these are described as revenue growth drivers, as outlined in a new book, “ The Revenue Accelerator: The 21 Boosters to Launch Your Startup ,” by Dr. Allan Colman. In this age of instant communication through the Internet and social media, people remember personal images more than a product or service name.

Marketing 133

Marketing Customer Custom Outsource Development 133

SoCal CTO

APRIL 8, 2010

If I Launched a Startup - The Startup Lawyer , March 17, 2010 Great advice on initial steps of setting up a Startup. Death By Competitive Analysis - Steve Blank , March 1, 2010 Trading emails with a startup CEO building an iPhone app, I asked him why potential customers would buy his product.

Startup 150

Startup Software Review Competition SoCal 150

Startup Professionals Musings

AUGUST 19, 2016

In my role as an advisory board member for several startups, I’m always excited to see that initial surge of revenue from a great rollout campaign. At the startup entry level, most entrepreneurs find little need for Profit and Loss statements and Income statements – they know all the key transactions.

Startup 57

Startup Training Entrepreneur Customer 57

Startup Professionals Musings

AUGUST 7, 2020

Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service. Although his focus is naturally on bigger companies, I contend that his recommended strategies apply equally well to entrepreneurs and startups: Demand a mindset of deep thinking for the long term.

Technical Review 124

Technical Review Layoffs Social Media Metrics 124

Startup Professionals Musings

MARCH 2, 2020

in Physics who talks passionately about starting a business producing nuclear powered batteries. Then, he'll need to patent it and create a plan to show opportunity, competition, and financial projections. Create a written plan, with target milestones and metrics. For example, I have a friend with a Ph.D.

Ideas 126

Ideas Writing Examples Outsource 126

Startup Professionals Musings

OCTOBER 8, 2018

Others still routinely have phone hold queues for customer contact that can last up to an hour, with no alternative options. It takes a well-rounded and motivated team to run a competitive business today. You need to communicate quantified and updates goals quarterly, including the metrics to assess progress and success.

Technical Review 84

Technical Review Customer Custom Startup 84

Startup Professionals Musings

OCTOBER 14, 2018

With interactive social media and video everywhere, everyone needs to feel they have a relationship with their leaders, and every brand needs leader personification for customers to relate. Focus on two or three pertinent metrics in any situation. The days of leadership without engagement are gone. Marty Zwilling.

Social Media 96

Social Media Metrics Customer Custom 96

Startup Professionals Musings

SEPTEMBER 21, 2016

With interactive social media and video everywhere, everyone needs to feel they have a relationship with their leaders, and every brand needs leader personification for customers to relate. Focus on two or three pertinent metrics in any situation. The days of leadership without engagement are gone.

Social Media 99

Social Media Metrics Customer Custom 99

Startup Professionals Musings

JULY 24, 2012

The basic alignment framework of strategy, customers, people, and processes hasn’t changed, but the pace of technological, competitive, and social change has increased at an amazing rate. At the highest level, startups must remember what Jim Barksdale of FedEx famously said, “The main thing is to keep the Main Thing the main thing.”

Entrepreneur 93

Entrepreneur Social Media Startup Framework 93

Tech Zulu Event

JANUARY 22, 2016

The way to get ahead of the competition is to look at what they’re doing right and do it better. If your competitor is spending more on social network advertising, so should you. Larger Social Networking Budgets – The reason for bigger social networking budgets can be boiled down into one word: Video.

Marketing 40

Marketing Social Media Social Network Technical Review 40

Startup Professionals Musings

APRIL 7, 2017

Don’t start from how you want to sell. Start with a new understanding of real customer solutions needs, their search process in finding you (referral, website , social media), and most desired payment model, like one-time payment versus subscription, or lease versus purchase. Include planned measurements and metrics.

Search Engine Optimization 58

Search Engine Optimization Startup SEO Customer 58

Startup Professionals Musings

MARCH 25, 2016

That’s the right place to start, but real growth and scale requires attracting customers who are not like you. More dramatically, both Facebook and YouTube started out focusing on people dating but expanded their focus when they found dating was giving them limited growth. Include mobile-app support and new social-media channels.

Customer 55

Customer Custom Marketing Social Media 55

socalTECH

JANUARY 14, 2011

For our Friday interview, we thought we'd catch up with Los Angeles-based MarketShare , the Elevation Partners-backed software provider, to hear where the firm is nowadays. Essentially, we help them learn how to get more with less, and also how to consider new investments in things like social media, mobile marketing, or video.

Social Media 235

Social Media Demand Activity Marketing 235

Startup Professionals Musings

NOVEMBER 3, 2012

Don’t start from how you want to sell. Start with a new understanding of the real customer need, their search process in finding you (referral, website, social media), and most desired payment model, like one-time payment versus subscription, or lease versus purchase. Include planned measurements and metrics.

Tips 93

Tips Search Engine Optimization Summary Startup 93

Startup Professionals Musings

FEBRUARY 24, 2017

Based on my own years of experience in this space, I would like to highlight a critical subset of his key ingredients for success, to save you from the frustrations and setbacks we both have felt: Implement real competitive differentiation. Use visibility and social media to pull clients in. Don’t forget seminars and events.

Social Media 56

Social Media Pricing Technical Review Demand 56

Startup Professionals Musings

AUGUST 25, 2011

Don’t start from how you want to sell. Start with a new understanding of the real customer need, their search process in finding you (referral, website, social media), and most desired payment model, like one-time payment versus subscription, or lease versus purchase. Include planned measurements and metrics.

Customer 96

Customer Custom Search Engine Optimization Summary 96

Startup Professionals Musings

AUGUST 4, 2017

The advent of social media and real-time interactive feedback via the Internet allows every customer to build and expect a relationship with your business, rather than just touchpoints. One metric now commonly used is called the Net Promoter® Score (NPS). So how do you measure customer loyalty and relationships? Detractors.

Customer 85

Customer Custom Product Marketing 85