Here’s Why a Booming Tech Market May Fool You into Thinking You’re Successful
Both Sides of the Table
JULY 21, 2014
” Case studies get done with ebullient CEO’s espousing the benefits of said software even though their organization was barely using the product. ROI studies were published. Work with customers on business cases (for internal use) and ask for case studies (for you to publish in marketing). Sales Startup Lessons'
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