Remove Competition Remove Metrics Remove Study
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Here’s Why a Booming Tech Market May Fool You into Thinking You’re Successful

Both Sides of the Table

” Case studies get done with ebullient CEO’s espousing the benefits of said software even though their organization was barely using the product. ROI studies were published. Work with customers on business cases (for internal use) and ask for case studies (for you to publish in marketing). Sales Startup Lessons'

Marketing 354
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7 Keys To Keeping Your Business Agile And Competitive

Startup Professionals Musings

He lived the philosophy that companies must be paranoid in order to survive, and continually disrupt their own markets to prevent overrun by competition. I still find many organizations that think of internal change in terms of months and years, or even worse, suffer from “analysis paralysis,” or studying a problem forever.

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What Does the Post Crash VC Market Look Like?

Both Sides of the Table

But it will be patiently deployed, waiting for a cohort of founders who aren’t artificially clinging to 2021 valuation metrics. We could talk with customers, meet the entire management team, review financial plans, review customer purchasing cohorts, evaluate the competition, etc. In 2009 we could take a long time to review a deal.

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Doing the Right Thing > Doing Things Right

Both Sides of the Table

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. You get a lot of traffic — not always results. If you aren’t careful every PR team will measure inches over impact.

Activity 164
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8 Ways To Ensure Customer Interactions Are Memorable

Startup Professionals Musings

For example, I commonly see metrics to keep track of revenue per employee, overtime, and absenteeism, but I don’t often see measures of overall customer satisfaction with individual employees. Incentives should be a combination of metrics and recognition to highlight results. Incent and reward employees who delight customers.

Customer 147
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7 Steps To Develop A Team With A Long-Term Advantage

Startup Professionals Musings

Kaplan is a leading expert in building innovation cultures, and speaks from his real-world experience with many companies, as well as academic study. Decide what to measure and create metrics. Design your invisible competitive advantage. Carve out unstructured time for team members to focus on ideas. Ideas are the beginning.

Develop 135
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6 Information Surges Raise Huge Startup Opportunities

Startup Professionals Musings

Per a recent study by networking giant Cisco , the world’s yearly mobile data traffic has grown 17-fold over the past 5 years, reaching 11.5 Data enable: use metrics and measurements. Extend data metrics into non-traditional channels, such as email, internal social media, and customer collaboration platforms. Marty Zwilling.

Startup 126