Startup Professionals Musings

JUNE 4, 2021

What most people don’t realize is, according to recent statistics , despite top positioning, only a quarter of sites selected comes from paid search. Thus I recommend that you stick with organic search, and use SEO to raise your ranking. Paid search engine ranking (PPC) is just buying advertising for your business.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). Keyword research and budget forecasting. Popular keywords have higher costs.

Paid Search 90

Paid Search PPC Organization SEO 90

Both Sides of the Table

OCTOBER 29, 2009

Because they wouldn’t have the enormous amounts of profits that they’ve been able to sink back into research & development. And if even 1% of users click on the ads because they’re relevant rather than on the organic search it’s a HUGE business (as you know). Necessity is the mother of all invention.

Ideas 286

Ideas Advertising Google Technical Review 286