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Specifically what is often not in the DNA of founders are sales skills. The result is a lack of knowledge of the process and of sales people themselves. I had never had any sales training so everything we did for the first couple of years was instinctual. I boil it down to this: sales people are sales people.
Specifically what is often not in the DNA of founders are sales skills. The result is a lack of knowledge of the process and of sales people themselves. I had never had any sales training so everything we did for the first couple of years was instinctual. I boil it down to this: sales people are sales people.
I recently did a post for startups on understanding sales people. I know this will fall like a lead balloon to the many people who believe it is possible to have a [insert: startup incubator or technology accelerator or technology consultant or outsource firm] build your technology. I don’t believe that one exists.
1) Expect Independent Channel Sales Reps To Perform Missionary Sales. Rationale: I cannot afford to hire a direct sales force. Fallacy: Third-party, OEM (Original Equipment Manufacturing) representatives succeed once the sales process is defined, proven and documented. Public relations at a startup is a sales process.
I believe that it is part of the DNA of an entrepreneur – being so competitive that you’re practically sick when you lose. They’re competitive. Looong Appendix (only for those interested in reading another story about losing a sale & key lessons): A personal story of losing a sale that haunted me for years.
I believe that it is part of the DNA of an entrepreneur – being so competitive that you’re practically sick when you lose. They’re competitive. Looong Appendix (only for those interested in reading another story about losing a sale & key lessons): A personal story of losing a sale that haunted me for years.
I am not a government contracting expert. Government customers abundantly waste both of these assets by negatively impacting a startup’s cash flows while causing it to spend unnecessary time participating in laborious approval processes and elongated sales cycles. The Downside Of Government Contracting.
This series describes how entrepreneurs can craft company-changing agreements with BDCs, while avoiding Kiss of Death contract provisions. Guard against a preclusion that would deny you from utilizing the IP developed during the course of executing the agreement. Get The Cheese With Your Neck Intact.
But while universities are developing online content they are not fundamentally disrupting leaning because the method of delivery is not a new business model. We also spoke about technology systems in the perspective of global competition. The numerator (return) encourages more sales, which is fine.
The most obvious way to explain this is with sales people. If you hire 6 sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business for 4-6 months. “COGS” represents the amount that each sale costs you.
In the initial phases of any new market you’re developing a product (hopefully with a minimal set of features), getting feedback from customers, refining your product based on user feedback and then re-launching your product. Markets develop for a complex set of factors that are often beyond all of our control.
Entrepreneurs need to document a process of responding to a market need, sizing opportunity, assigning a specific business model, and planning for marketing, sales, and customer satisfaction. Solution development and delivery. Typically some production and delivery is outsourced, requiring formal contracts and documentation.
Very few entrepreneurs have the range of skills and experience to be the solution creator as well as business creator, or operational as well as sales leader. If both of you are experts at software development, even though one loves design and the other loves coding, that still won’t get the marketing done. Marty Zwilling.
Whoever wins, these are some of the local firms in interesting markets--and their tough, well-backed head-to-head competition--worth watching. HauteLook, one of the first firms to capitalize on the sample/private sales market, is already profitable and is growing rapidly. DocStoc vs. Scribd. DocStoc - Profile. HauteLook - Profile.
Entrepreneurs need to document a process of responding to a market need, sizing opportunity, assigning a specific business model, and planning for marketing, sales, and customer satisfaction. Solution development and delivery. Typically some production and delivery is outsourced, requiring formal contracts and documentation.
A large, wireless carrier (AT&T) was willing to break it’s traditional rules in order to get access to innovation that it believed (correctly) would help it to sell more contracts and win more market share against its primary competitor (Verizon). Why Exclusivity Matters to Your Customers or Business Development Partners.
We spent time out in the marketplace talking with customers, looking at their solutions, comparing ourselves with our competition and then squirreling ourselves away in our offices designing our next set of features. Our sales guys were on the front line and heard what they needed to win deals. Tim started to change our processes.
Outsourcing your core competency does not work. It takes a long immersion in the marketplace for someone to be a true insider, understand the subtleties of the competitive landscape, recognize the people who are true assets (independent of titles), and look through the propaganda of technical collateral and PR campaigns.
Outsourcing your core competency does not work. It takes a long immersion in the marketplace for someone to be a true insider, understand the subtleties of the competitive landscape, recognize the people who are true assets (independent of titles), and look through the propaganda of technical collateral and PR campaigns.
Ben Satterfield is the co-founder of TestFlight, an immensely popular piece of software for iOS (and now Android) which lets developers distribute beta copies of their apps to their users. TestFlight recently joined forces with Burstly (www.burstly.com) to create a suite of apps for mobile developers and publishers. What is Burstly?
You’ve got to put the competition into perspective. We were strong in the UK and they were strong in Germany and Israel (where they had a development office). I had developed a great relationship with the CEO whom I still admire (he left many years ago). That was our first year of sales. Not lose your cool.
I believe that it is part of the DNA of an entrepreneur – being so competitive that you’re practically sick when you lose. They’re competitive. I had been competing to win a contract at Thames Water, the largest water company in the UK. I was to tell noone until the contract was signed.
Entrepreneurs need to document a process of responding to a market need, sizing opportunity, assigning a specific business model, and planning for marketing, sales, and customer satisfaction. Solution development and delivery. Typically some production and delivery is outsourced, requiring formal contracts and documentation.
Outsourcing your core competency does not work. It takes a long immersion in the marketplace for someone to be a true insider, understand the subtleties of the competitive landscape, recognize the people who are true assets (independent of titles), and look through the propaganda of technical collateral and PR campaigns.
As noted in Contract Traps Entrepreneurs Should Avoid , exclusivity can kill a small company. Being the first partner may also allow the BDC to influence your technological development and conform it more closely matches its technology roadmap.
A good many startups I know have been “successful” over a couple of years in overcoming the challenges of starting the business, including incorporation, services development, funding, and setting up operations. It’s important to stand up to competition and wear your reputation on your sleeve. Streamline management costs.
A good many startups I know have been “successful” over a couple of years in overcoming the challenges of starting the business, including incorporation, services development, funding, and setting up operations. It’s important to stand up to competition and wear your reputation on your sleeve. Streamline management costs.
It’s like the entire industry wants to outsource its brain to the smartest person they know and then follow that person. I have successfully used this in business development, sales, fund raising and even the press. Wait, make that $1 million. And please reserve another $1 million for me?—?I
A good many startups I know have been “successful” over a couple of years in overcoming the challenges of starting the business, including incorporation, services development, funding, and setting up operations. It’s important to stand up to competition and wear your reputation on your sleeve. Streamline management costs.
If both of you are experts at software development, even though one loves design and the other loves coding, that still won’t get the marketing done. Look at the big picture first of development, finance, and marketing/sales. Passion for what they do. Look impartially from all angles and do the follow-up. Marty Zwilling.
Develop your business plan. This will include the first version of many critical processes that can be split out later, including market opportunity, requirements, product definition, business model, sales process, and organization. Product development process. If you are contracting or outsourcing, this is even more important.
Outsourcing your core competency does not work. It takes a long immersion in the marketplace for someone to be a true insider, understand the subtleties of the competitive landscape, recognize the people who are true assets (independent of titles), and look through the propaganda of technical collateral and PR campaigns.
The product plan tells your developers what to build, and the marketing team what to market. Enough detail is required so that someone else can build it without you (outsourcing). Equally important, marketing and sales people should be able to identify benefits and marketing strategies, set prices, and validate a business model.
The product plan tells your developers what to build, and the marketing team what to market. Enough detail is required so that someone else can build it without you (outsourcing). Equally important, marketing and sales people should be able to identify benefits and marketing strategies, set prices, and validate a business model.
If both of you are experts at software development, even though one loves design and the other loves coding, that still won’t get the marketing done. Look at the big picture first of development, finance, and marketing/sales. Passion for what they do. Look impartially from all angles and do the follow-up. Marty Zwilling.
Develop your business plan. This will include the first version of many critical processes that can be split out later, including market opportunity, requirements, product definition, business model, sales process, and organization. Product development process. If you are contracting or outsourcing, this is even more important.
In this period (less than 2 years) he has brought on incredibly talented senior execs is sales, marketing, product management, client services, finance, vp engineering and more. Trust me – that kind of encounter can mean the difference between securing a contract, protecting yourself from getting turfed or getting acquired one day.
If both of you are experts at software development, even though one loves design and the other loves coding, that still won’t get the marketing done. Look at the big picture first of development, finance, and marketing/sales. Passion for what they do. Look impartially from all angles and do the follow-up. Marty Zwilling.
Develop your business plan. This will include the first version of many critical processes that can be split out later, including market opportunity, requirements, product definition, business model, sales process, and organization. Product development process. If you are contracting or outsourcing, this is even more important.
To be clear, I define a product specification as the technical definition of your product, to be used for development and testing purposes, with a quick business summary for context. Call out your top competitors, highlighting your sustainable competitive advantage, including patents, trade secrets. and trademarks.
If both of you are experts at software development, even though one loves design and the other loves coding, that still won’t get the marketing done. Look at the big picture first of development, finance, and marketing/sales. Passion for what they do. Look impartially from all angles and do the follow-up. Marty Zwilling.
Develop your business plan. This will include the first version of many critical processes that can be split out later, including market opportunity, requirements, product definition, business model, sales process, and organization. Product development process. If you are contracting or outsourcing, this is even more important.
Very few entrepreneurs have the range of skills and experience to be the solution creator as well as business creator, or operational as well as sales leader. If both of you are experts at software development, even though one loves design and the other loves coding, that still won’t get the marketing done. Marty Zwilling.
When you play Monopoly with your children, you can subtly underscore an entrepreneurial mindset in their gameplay which will ultimately help them develop valuable startup skills, as described below. Monopoly is a great training ground to develop rudimentary cash management skills. Hands On Learning.
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