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I recently did a post for startups on understanding sales people. I know this will fall like a lead balloon to the many people who believe it is possible to have a [insert: startup incubator or technology accelerator or technology consultant or outsource firm] build your technology. I don’t believe that one exists.
As an entrepreneur, I helped create companies which achieved two IPOs and two trade sales totaling $385 million. Public relations at a startup is a sales process. Thus, you have negotiating leverage as long as a legitimate, competitive threat exists. You can’t live long enough to make them all yourself.”. Grant Exclusivity.
We also spoke about technology systems in the perspective of global competition. The numerator (return) encourages more sales, which is fine. But “on capital employed” encourages companies to push more off balance sheet and thus into offshore & outsourced situations.
I had my sales teams telling me we needed certain features to be competitive. He didn’t feel my pressures on sales, marketing and ops. The former was outsourced, the latter was our own team. We technology leaders also make this mistake. I certainly did in my first company. I had built computer systems before.
On the product side, once you have a proven product and business model, all you need is money to build inventory, and a sales and marketing operation to drive the business. With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage.
Outsourcing your core competency does not work. It takes a long immersion in the marketplace for someone to be a true insider, understand the subtleties of the competitive landscape, recognize the people who are true assets (independent of titles), and look through the propaganda of technical collateral and PR campaigns.
Outsourcing your core competency does not work. It takes a long immersion in the marketplace for someone to be a true insider, understand the subtleties of the competitive landscape, recognize the people who are true assets (independent of titles), and look through the propaganda of technical collateral and PR campaigns.
Entrepreneurs need to document a process of responding to a market need, sizing opportunity, assigning a specific business model, and planning for marketing, sales, and customer satisfaction. Typically some production and delivery is outsourced, requiring formal contracts and documentation. Solution development and delivery.
Very few entrepreneurs have the range of skills and experience to be the solution creator as well as business creator, or operational as well as sales leader. Look at the big picture first of development, finance, and marketing/sales. The challenge is to recognize and recruit that ideal partner match early with minimal cost and risk.
Entrepreneurs need to document a process of responding to a market need, sizing opportunity, assigning a specific business model, and planning for marketing, sales, and customer satisfaction. Typically some production and delivery is outsourced, requiring formal contracts and documentation. Solution development and delivery.
A target market is the group of customers that the startup plans to attract through marketing and sales their product or service. Sales/Marketing. Be specific on sales channels and marketing initiatives. Be specific on sales channels and marketing initiatives. Competition. How will you reach your customers?
Outsourcing your core competency does not work. It takes a long immersion in the marketplace for someone to be a true insider, understand the subtleties of the competitive landscape, recognize the people who are true assets (independent of titles), and look through the propaganda of technical collateral and PR campaigns.
A target market is the group of customers that the startup plans to attract through marketing and sales their product or service. Sales/Marketing. Be specific on sales channels and marketing initiatives. Be specific on sales channels and marketing initiatives. Competition. How will you reach your customers?
It’s like the entire industry wants to outsource its brain to the smartest person they know and then follow that person. I have successfully used this in business development, sales, fund raising and even the press. Wait, make that $1 million. And please reserve another $1 million for me?—?I These are the “lemons that ripen early.”
A target market is the group of customers that the startup plans to attract through marketing and sales their product or service. Sales/Marketing. Be specific on sales channels and marketing initiatives. Be specific on sales channels and marketing initiatives. Competition. How will you reach your customers?
Outsourcing your core competency does not work. It takes a long immersion in the marketplace for someone to be a true insider, understand the subtleties of the competitive landscape, recognize the people who are true assets (independent of titles), and look through the propaganda of technical collateral and PR campaigns.
Enough detail is required so that someone else can build it without you (outsourcing). Equally important, marketing and sales people should be able to identify benefits and marketing strategies, set prices, and validate a business model. Competition analysis. Market research and competition. Market research.
Enough detail is required so that someone else can build it without you (outsourcing). Equally important, marketing and sales people should be able to identify benefits and marketing strategies, set prices, and validate a business model. Competition analysis. Market research and competition. Market research.
Entrepreneurs need to document a process of responding to a market need, sizing opportunity, assigning a specific business model, and planning for marketing, sales, and customer satisfaction. Typically some production and delivery is outsourced, requiring formal contracts and documentation. Solution development and delivery.
On the product side, once you have a proven product and business model, all you need is money to build inventory, and a sales and marketing operation to drive the business. With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage.
On the product side, once you have a proven product and business model, all you need is money to build inventory, and a sales and marketing operation to drive the business. With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage.
Especially keep an eye on the balance between expenses and sales. Before going through the expensive process of sourcing, recruiting, and hiring an employee, look into outsourcing, especially for non-core functions such as HR, accounting, and legal. Do your due diligence to perform competitive analysis.
Others hire consultants, or outsource much of the real work. In his book, “ Out-Executing the Competition ,” seasoned executive Irv Rothman provides tips to corporate executives on how to dig in and “get their fingernails dirty.” Clean hands won’t out-execute the competition for long in any business. Marty Zwilling.
Look at the big picture first of development, finance, and marketing/sales. The passion has to be in the business context – meaning results oriented, customer oriented, and sensitive to competition. Passion for what they do. In many cases, experts with academic or research credentials are not good partners for a business venture.
This will include the first version of many critical processes that can be split out later, including market opportunity, requirements, product definition, business model, sales process, and organization. If you are contracting or outsourcing, this is even more important. But having no process does not make you more competitive.
Others hire consultants, or outsource much of the real work. In his new book, “ Out-Executing the Competition ,” seasoned executive Irv Rothman provides tips to corporate executives on how to dig in and “get their fingernails dirty.” Clean hands won’t out-execute the competition for long in any business. Marty Zwilling.
Look at the big picture first of development, finance, and marketing/sales. The passion has to be in the business context – meaning results oriented, customer oriented, and sensitive to competition. Passion for what they do. In many cases, experts with academic or research credentials are not good partners for a business venture.
This will include the first version of many critical processes that can be split out later, including market opportunity, requirements, product definition, business model, sales process, and organization. If you are contracting or outsourcing, this is even more important. But having no process does not make you more competitive.
Her focus is on crafting a customer experience that caters to people not like you, including social media aficionados, to bring in new customers and create a competitive advantage. That means forget using interns or outsourcing this function. Give you a significant competitive edge, by better serving broader customer groups.
Her focus is on crafting a customer experience that caters to people not like you, including social media aficionados, to bring in new customers and create a competitive advantage. That means forget using interns or outsourcing this function. Give you a significant competitive edge, by better serving broader customer groups.
Look at the big picture first of development, finance, and marketing/sales. The passion has to be in the business context – meaning results oriented, customer oriented, and sensitive to competition. Passion for what they do. In many cases, experts with academic or research credentials are not good partners for a business venture.
This will include the first version of many critical processes that can be split out later, including market opportunity, requirements, product definition, business model, sales process, and organization. If you are contracting or outsourcing, this is even more important. But having no process does not make you more competitive.
Very few entrepreneurs have the range of skills and experience to be the solution creator as well as business creator, or operational as well as sales leader. Look at the big picture first of development, finance, and marketing/sales. The challenge is to recognize and recruit that ideal partner match early with minimal cost and risk.
Look at the big picture first of development, finance, and marketing/sales. The passion has to be in the business context – meaning results oriented, customer oriented, and sensitive to competition. Passion for what they do. In many cases, experts with academic or research credentials are not good partners for a business venture.
This will include the first version of many critical processes that can be split out later, including market opportunity, requirements, product definition, business model, sales process, and organization. If you are contracting or outsourcing, this is even more important. But having no process does not make you more competitive.
Entrepreneurs need to document a process of responding to a market need, sizing opportunity, assigning a specific business model, and planning for marketing, sales, and customer satisfaction. Typically some production and delivery is outsourced, requiring formal contracts and documentation. Solution development and delivery.
Outsourcing your core competency does not work. It takes a long immersion in the marketplace for someone to be a true insider, understand the subtleties of the competitive landscape, recognize the people who are true assets (independent of titles), and look through the propaganda of technical collateral and PR campaigns.
On the product side, once you have a proven product and business model, all you need is money to build inventory, and a sales and marketing operation to drive the business. With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage.
Enough detail is required so that someone else can build it without you (outsourcing). Equally important, marketing and sales people should be able to identify benefits and marketing strategies, set prices, and validate a business model. Competition analysis. Market research and competition. Market research.
For example, at any given moment in your business, you may be limited by development, marketing, or sales. Evaluate outsourcing as a quick solution to break the constraint. Organic growth also has the advantage of driving your product and process innovation, which is important for differentiation and long-term competitive advantage.
The other thing I see, is trying to outsource all of this stuff your self. Strangely enough, there's no competition there. The only frustrating thing there, is because they are so big, the sales cycles are very long. That's why we built one solutions with everything included, to make it frictionless.
On the product side, once you have a proven product and business model, all you need is money to build inventory, and a sales and marketing operation to drive the business. With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage.
It really doesn't suit a publisher well to have exclusive representation, except in some instances--for example, if a site has an outsourcedsales agency. Adam Wicks Walker: The inventory is not exclusive. Publishers run with Hydra because we've eliminated the risk and so forth in pricing. It's really a high touch service.
It really doesn't suit a publisher well to have exclusive representation, except in some instances--for example, if a site has an outsourcedsales agency. Adam Wicks Walker: The inventory is not exclusive. Publishers run with Hydra because we've eliminated the risk and so forth in pricing. It's really a high touch service.
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