Remove Competition Remove Patents Remove Technology
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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. We talked about patents. He invented the category of sponsored search. He created GoTo.com (later renamed Overture) out of a frustration with search.

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6 Mistakes Often Made Positioning Against Competition

Startup Professionals Musings

Don’t bash the competition. Every investor knows how vulnerable a new startup is to competitors, so investors always ask about your sustainable competitive advantage in the marketplace. That says you are competitive today, have a real barrier to entry, and the potential to remain ahead of the competition for a long time.

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Intellectual Property – Worthless To A Startup, Priceless To A Big Dumb Company

InfoChachkie

Patents held by startups generally have a limited ability to reduce competition. The average time required to obtain a patent is 36-to-40 months, during which there is no guarantee your adVenture will ultimately receive patent protection. Thus, if a startup team asks, “What is this patent worth to us?”,

IP 256
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How To Highlight A Sustainable Competitive Advantage

Startup Professionals Musings

Don’t bash the competition. Every investor knows how vulnerable a new startup is to competitors, so investors always ask about your sustainable competitive advantage in the marketplace. That says you are competitive today, have a real barrier to entry, and the potential to remain ahead of the competition for a long time.

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7 Positive Ways To Highlight Your Competitive Clout

Startup Professionals Musings

As an investor, I always listen carefully to what an entrepreneur says, and does not say, about competition. Every business area has competition and every customer has alternatives, so a smart entrepreneur needs to acknowledge these as a positive in defining a big market, and position the features of a new solution in this context.

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Boy! If I had only learned this before spending a million!

Berkonomics

Know your market and competition, or don’t spend a dime on anything else. There was even talk of some phone companies using the patented system for serving communities of guests, not just from a single hotel. In this case, the competition was not from a company but a new technology. There is no competition.”

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7 Secrets To Positioning Competition For Constituents

Startup Professionals Musings

As an investor, I always listen carefully to what an entrepreneur says, and does not say, about competition. Every business area has competition and every customer has alternatives, so a smart entrepreneur needs to acknowledge these as a positive in defining a big market, and position the features of a new solution in this context.