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Do VC Platforms Make Sense?

Both Sides of the Table

In the VC insider baseball world a discussion has gone on about “VC platforms” over the past 5 or so years. While firms define platforms differently, let’s just say they are the services that a VC offers outside of investment capital and partner time on boards or providing intros.

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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg?

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Why Your Marketing Campaign Sucks

Both Sides of the Table

If I’m covering a company can I get evidence of what the competition is doing so the story is balanced? So when somebody is going to the purchase aisle and thinking about buying a mobile analytics platform they have the brand recognition that matters. Do I have data or facts to present so the story has legs? Final example.

Marketing 389
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Interview with Alec Shankman, Gotcast

socalTECH

Alec Shankman: Gotcast is the largest online interactive casting platform. News, ABC competition game shows, feature films, etc.--people So our goal is to grow that, and make that as exciting and as helpful of a platform as possible for anybody and everybody who wants to get involved in Hollywood. READ MORE>>.

Hollywood 252
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The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

Content is a “hits driven business” and therefore you can only invest in platforms not media. The point isn’t to “build a business on YouTube” but rather to use YouTube as a marketing platform to build a video business that works across many platforms. I think most arguments miss the mark.

SEM 150
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7 Keys To An Engaging Framework For Social Media Mktg

Startup Professionals Musings

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.

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7 Steps to Productive Business Use of Social Media

Startup Professionals Musings

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.