Startup Professionals Musings

AUGUST 18, 2013

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in “ Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

Social Media 102

Social Media Media Product Metrics 102

Startup Professionals Musings

APRIL 4, 2015

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. When it comes to social media for your business, expect a high learning curve, but rest assured it’s not rocket science. Top social networks are Facebook (1.2 billion users).

Social Media 108

Social Media Media Startup Tips 108

Startup Professionals Musings

JUNE 2, 2021

In case you hadn’t noticed, the key elements of a competitive advantage for your business have changed as businesses move online, and your domain is instantly global. As a business advisor, I have to recommend even to established companies that they review and revamp their competitive strategy now, even if it appears to be working today.

Competition 142

Competition Software Review Social Media Customer 142

Startup Professionals Musings

MARCH 27, 2015

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a recent book on social media by Jim Tobin, “ Earn It. Where are the young social media users going?

Social Media 101

Social Media Media Marketing Snapchat 101

SoCal Tech Calendar

SEPTEMBER 10, 2009

Wednesday, September 16, 2009 -- The MIT Enterprise Forum of the Central Coast Presents: A Comprehensive View of Social Marketing, Social Media, and Social Networks. Blogs, Facebook, LinkedIn, Twitter, and other social platforms can be low-cost marketing tools (great for anyone in this economic climate!)

Social Media 100

Social Media Social Network Media Enterprise Forum 100

Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Social Marketology ,” outlined the best set of steps I have seen so far for this current world: Focus on desired outcomes first. Incorporate brand personality and voice.

Social Media 96

Social Media Media Marketing Metrics 96

Startup Professionals Musings

NOVEMBER 30, 2013

Isn’t it frustrating to think you understand something new in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? Don’t Buy It ,” which asserts that “earned” social engagement drives far better business results than paid social exposure.

Social Media 100

Social Media Media Marketing Platform 100

Startup Professionals Musings

JULY 27, 2012

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his new book “ Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

Social Media 91

Social Media Media Metrics SEO 91

Startup Professionals Musings

SEPTEMBER 28, 2019

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It. Where are the young social media users going?

Social Media 95

Social Media Media Snapchat Platform 95

TechEmpower

JUNE 6, 2018

Most importantly, the community has been contributing some amazing test implementations and demonstrating the fun and utility of some good-natured performance competition. Introduced prior to Round 16, the continuous benchmarking platform really came into a fully-realized state in the past several months. Social media presence.

Framework 377

Framework TechEmpower Platform Metrics 377

Both Sides of the Table

SEPTEMBER 7, 2013

It an era of social media and newsreaders titles matter a lot. So I need to stand out in two areas in which I compete for attention – social media and news readers. I would delete my Tweet and then write something like, “ Your Product Needs to be 10x Better than the Competition to Win. I should know.

Writing 326

Writing Buzzfeed Social Media Blogging 326

Startup Professionals Musings

JULY 18, 2012

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” Is it Facebook, Twitter, LinkedIn, or one of the other 200 active platforms vying for attention these days? Keep up with the competition. Build your brand and expert visibility.

Social Media 79

Social Media Media Marketing Platform 79

Startup Professionals Musings

JULY 8, 2013

According to many experts, including Michael Hyatt, in his book, “ Platform: Get Noticed in a Noisy World ,” you need to build the highest platform you can, to stand out and be heard above all the rest. If these are not complete and consistent, your platform will always be splintered and lost in the noise.

Platform 105

Platform Entrepreneur Startup Social Media 105

Startup Professionals Musings

JANUARY 18, 2023

With the advent of social media, and instant communication via the Internet, that definition has been expanded to include all aspects of the customer experience , from finding you and what they need, to the ease of completing the transaction, as well as all follow-on support. Treat every customer exceptionally before they complain.

Competition 109

Competition Services Customer Custom 109

Tech Zulu Event

APRIL 30, 2014

In order to support all of these teams, there are several on-campus startup competitions every year, from the Silicon Beach USC competition to the New Venture Seed Competition, with prize funds to help build the companies. With the ability to import images from social media, HipTraveler creates a shareable, searchable itinerary.

Competition 104

Competition Startup USC Southern California 104

Startup Professionals Musings

NOVEMBER 25, 2019

Both are required to stay competitive. Use of collaborative and other social media platforms. In startups, and even corporate environments, I see the spread of collaborative social platforms such as Slack and Trello. They are now actively recruited for many roles.

Competition 127

Competition Case Study Platform Yahoo 127

socalTECH

JULY 7, 2011

In other words, you can log into your social media sites like Twitter, log into Instant Messenger and other accounts, and it will pull your contacts and give you a seamless way to organize those contacts. You either need to rent space on someone else's telephony platform, or have your own. It is a competitive environment.

Social Network 259

Social Network Platform Networking Google 259

Startup Professionals Musings

JULY 3, 2022

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It. Where are the young social media users going?

Social Media 140

Social Media Media Snapchat Platform 140

socalTECH

JANUARY 14, 2011

We have a very sophisticated, analytics and software platform that over half the Fortune 50 are now using, to help guide how they invest in marketing and sales activities and investments. Essentially, we help them learn how to get more with less, and also how to consider new investments in things like social media, mobile marketing, or video.

Social Media 235

Social Media Demand Activity Marketing 235

Startup Professionals Musings

APRIL 1, 2017

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first. Ric Dragon, an expert in online marketing, in his classic book.

Social Media 62

Social Media Media Metrics SEO 62

Startup Professionals Musings

FEBRUARY 26, 2017

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” Is it Facebook, Twitter, LinkedIn, or one of the other 200 active platforms vying for attention these days? Keep up with the competition. Build your brand and expert visibility.

Social Media 59

Social Media Media Entrepreneur Platform 59

TechCrunch LA

MARCH 8, 2019

Warren’s plan called for regulators to be appointed to oversee the unwinding of several acquisitions that were critical to the development of the core technology that make Alphabet’s Google and the social media giant Facebook so profitable… and Zappos. One issue is do we need regulation on the full platform companies.

Technical Review 144

Technical Review Startup Chief Technology Officer Social Media 144

Both Sides of the Table

JANUARY 11, 2014

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg?

Technical Review 384

Technical Review SEM SEO Marketing 384

Both Sides of the Table

APRIL 10, 2010

Immediately after the acquisition we held meetings with all of the integrated CMS vendors and highlighted to them which bits we were going to make our core platform and which bits we weren’t planning to offer ourselves. Often these were things that would make Salesforce more competitive vis-a-vis Oracle and Microsoft.

Acquisition 287

Acquisition Develop Development Conference 287

Startup Professionals Musings

OCTOBER 16, 2017

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It. Where are the young social media users going?

Social Media 64

Social Media Media Snapchat Platform 64

Startup Professionals Musings

NOVEMBER 28, 2020

Of course, that’s both the good news and the bad news for aspiring entrepreneurs, since it means more competition, and the business landscape is changing faster than ever. Establishing your brand with interactive social media. The cost of social media done well is low. Later cleanup can double your costs and risks.

Tips 161

Tips Startup Social Media News 161

Both Sides of the Table

AUGUST 2, 2009

Twitter, by contrast, started as an open platform where people let anybody see what they were writing. My intuition is that this is why when Twitter initially took off (around the time of SxSW in 2007) it was an open “publish to the world” platform and the trend continued. So why is this important for businesses?

Social Network 235

Social Network Writing Tool Startup 235

socalTECH

JUNE 9, 2014

We then help push those videos through social media channels, and help them go viral. We''re taking that content, and publishing it on our licensing platform, which is much like a Getty Images for video. Is there a lot of competition for the rights to all of that content? Those licensing fees can be pretty amazing.

Media 235

Media Content Startup IP 235

Startup Professionals Musings

AUGUST 15, 2022

Virtual living: the rise and growing dominance of social media. Surdak emphasizes that the goal is to either mitigate some of the pressure caused by data growth or to put that pressure to work for you in growing your startup and remaining competitive: Focus: play to your strengths. Make strategic versus opportunistic decisions.

Startup 126

Startup Social Media Entertainment Metrics 126

socalTECH

SEPTEMBER 24, 2014

What happens when you apply big data and computer science to digest all of that social data being fed into Twitter and other social platforms--and cross match that to location information? Ali Khoshgozaran: Before we started the company, me and my partner had participated in the USC Viterbi startup competition.

USC 236

USC Southern California Organization UCLA 236

TechCrunch LA

SEPTEMBER 7, 2021

“They demonstrate best-in-class expertise with Facebook and Google paid ad platforms. In today’s highly competitive ad environment, both content and data are kings. To help companies make informed business decisions, we are building statistical models that show information at higher-than-the-platform level.

Commerce 211

Commerce Content Marketing Startup 211

Startup Professionals Musings

MAY 31, 2012

According to many experts, including Michael Hyatt, in his new book, “ Platform: Get Noticed in a Noisy World ,” you need to build the highest platform you can, to stand out and be heard above all the rest. If these are not complete and consistent, your platform will always be splintered and lost in the noise.

Startup 104

Startup Social Media Platform Blogging 104

Startup Professionals Musings

DECEMBER 30, 2020

Intellectual property is required for a competitive edge. Start with a range of platforms, including social media, advertising, and a great website. As an angel investor myself, I’ve often heard the argument that your solution has no competition. Don’t under-estimate or ignore your competitors. Neither is good.

Entrepreneur 173

Entrepreneur Patents Startup Technical Review 173

TechCrunch LA

MAY 24, 2020

“Our plan was to have an LA specific release and do a competition, but that was obviously thrown off,” Mullins said. ” The YouTube example comes from the starmaking power the platform has enabled for everyone from makeup artists to musicians like Justin Bieber, who was discovered on the social media streaming service.

Design 219

Design Los Angeles West Los Angeles Social Media 219

Startup Professionals Musings

MAY 31, 2015

Virtual living: the rise and growing dominance of social media. Surdak emphasizes that the goal is to either mitigate some of the pressure caused by data growth or to put that pressure to work for you in growing your startup and remaining competitive: Focus: play to your strengths. Make strategic versus opportunistic decisions.

Startup 106

Startup Social Media Entertainment Metrics 106

Tech Zulu Event

JUNE 22, 2013

The mobile app and website that allows people to capture and share images and videos of events through social media. You take all the photos and videos and upload it on YouTube, Facebook, Vine, and other social media platforms and experience the event through the eyes of the crowd.

Social Media 94

Social Media Startup UCLA Media 94

Startup Professionals Musings

MAY 15, 2020

Sponsor some friendly competitive events with prizes. Think of these as the future version of the old “computer clubs,” or today’s multi-player game platforms. Let your highly motivated customers be your best marketing advocates for new customers. Everyone loves to compete, and maybe even win something.

Marketing 170

Marketing Startup Examples Customer 170