Both Sides of the Table

JANUARY 12, 2014

It’s building a product that is substantially differentiated, and, as Bill Gross, one of the most prolific tech entrepreneurs of our era says, “ It needs to be 10x better than the competition ” (because if you shoot for that then in competitive markets you might achieve 3x. Rebelling is simply a form of snobbery.

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

APRIL 4, 2015

Your plan should include a well-designed web site, events, press releases, and search engine marketing (SEM). SEM is the most common form of online marketing, which increases your website visibility on search engine results pages through optimization and advertising.

Social Media 108

Social Media Media Startup Tips 108

Startup Professionals Musings

MARCH 16, 2014

Use social media and Search Engine Marketing (SEM) to start. Put out regular press releases for search purposes and general visibility. Find partners and channels which are complementary, and not directly competitive. A blog is critical, and essentially free (your cost is creating content). Get exposure for your expertise.

Marketing 102

Marketing Funding Social Media SEM 102

Startup Professionals Musings

JANUARY 17, 2013

Use social media and Search Engine Marketing (SEM) to start. Put out regular press releases for search purposes and general visibility. Find partners and channels which are complementary, and not directly competitive. A blog is critical, and essentially free (your cost is creating content). Get exposure for your expertise.

Marketing 106

Marketing Startup Social Media SEM 106

InfoChachkie

JULY 23, 2012

In particular, Brad was impressed that, “Trada…educated people on how SEM works…and they were incredibly inclusive. We have never done a press release. By not relying exclusively on conventional marketing tactics, you no longer have to out-spend your competition in order to garner attention and be perceived as a thought leader. .

Marketing 233

Marketing Blogging Startup Venture Capital 233

Startup Professionals Musings

DECEMBER 7, 2010

Use social media and Search Engine Marketing (SEM) to start. Put out regular press releases for search purposes and general visibility. Find partners and channels which are complementary, and not directly competitive. A blog is critical, and essentially free (your cost is creating content). Get exposure for your expertise.

Marketing 94

Marketing Startup Social Media SEM 94