Competition Research SEO 
SoCal CTO
NOVEMBER 9, 2009
I recently had a conversation with an pre-launch startup where they discussed how SEO was going to be really important for them. And to me, there seems to be a lot of confusion by founders of startups around search engine optimization (SEO) and how it works for a startup. I won't say that I'm truly an expert on SEO.
Startup Professionals Musings
JUNE 4, 2021
Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). Thus I recommend that you stick with organic search, and use SEO to raise your ranking. Marty Zwilling.
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Startup Professionals Musings
MARCH 23, 2013
Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO). Marty Zwilling.
socalTECH
MARCH 21, 2011
There was a real opportunity for me to arbitrage the last decade and a half of my experience in the Internet, and apply that to a products company, and to get some real competitive advantage. Having a strong presence online and strong, positive word of mouth in a relevant audience is a real competitive advantage.
Startup Professionals Musings
OCTOBER 3, 2010
This is NOT the same as Search Engine Optimization (SEO). SEO is not placing ads, but tuning your website so that it is more highly ranked by Google, and featured in the first page of results, not in an ad beside the results. Keyword research and budget forecasting. Popular keywords have higher costs.
Both Sides of the Table
MARCH 25, 2016
There are a million ways to either research your industries market size and you’re likely to have to do some basic estimations to figure out much of that is addressable to you. But not doing basic research makes no sense. That marketing can be PR or SEO or influencer distribution or other forms of “unpaid” marketing.
Startup Professionals Musings
DECEMBER 14, 2013
Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision. These range from basic search engine optimization (SEO) tracking, like Google Analytics , to a new generation of marketing platforms, like HubSpot.
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