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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

How many through SEM? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. But there are other reasons people churn – low product quality, inability to understand the value of the product, costs, competitive products, etc. How many adds came through organic SEO?

Metrics 346
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The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

Best is if you have a combination of ad revenue, sponsorships and some forms of non ad revenue (subscriptions, merch, music sales, etc.). But you don’t need to spend money on SEM. I believe that the high revenue share YouTube takes encourages platform competition. Take for example, an eCommerce company. Startup Lessons'

SEM 150
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Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). SEM is sometimes called “buying your way into search results.” For most, it sounds like a magical process or a scam, with the experts spewing so many acronyms.

SEM 90
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5 Tips For Startups To Win With Social Media

Startup Professionals Musings

Add a blog to give yourself a voice, show your expertise, but skip the sales pitch. Your plan should include a well-designed web site, events, press releases, and search engine marketing (SEM). Above all, don’t forget to observe your competition and their social media activity.

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5 Startup Marketing Actions to Impress Investors

Startup Professionals Musings

In fact, the average spent by Inc 500 companies for sales and marketing expense continues to hover around 10% of overall revenues. Use social media and Search Engine Marketing (SEM) to start. Find partners and channels which are complementary, and not directly competitive. Get exposure for your expertise. Marty Zwilling.

Marketing 106
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How To Size Your Marketing Budget For Funding

Startup Professionals Musings

In fact, the average spent by Inc 500 companies for sales and marketing expense continues to hover around 10% of overall revenues. Use social media and Search Engine Marketing (SEM) to start. Find partners and channels which are complementary, and not directly competitive. Get exposure for your expertise. Marty Zwilling.

Marketing 102
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Five Elements of a Credible Startup Marketing Plan

Startup Professionals Musings

In fact, the average spent by Inc 500 companies for sales and marketing expense continues to hover around 10% of overall revenues. Use social media and Search Engine Marketing (SEM) to start. Find partners and channels which are complementary, and not directly competitive. Get exposure for your expertise. Marty Zwilling.