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This is part of a series on sales & marketing. I previously covered how early phase sales teams should be “evangelical&# and consultative in nature. The first post on scaling sales dealt with “aiming&# your sales teams – making sure they were focused on the right opportunities.
Specifically what is often not in the DNA of founders are sales skills. The result is a lack of knowledge of the process and of sales people themselves. I had never had any sales training so everything we did for the first couple of years was instinctual. I boil it down to this: sales people are sales people.
Jeff (also an HBS alum) co-teaches the LTV course with Professor Eisenmann about a student of theirs who had written a blog post about sales taking on some of my previous assertions. That student is Erin McCann who formerly worked in sales at Google, so she has some ground to stand on in her assertions.
Even in this age of videos and text messages, the quickest way to kill your startup dream with investors, business partners, or even customers, is embarrassingly poor writing. In the competitive realm of business, you only get one chance to make a great first impression. Keep your writing voice friendly and courteous.
In my first enterprise software company we developed a methodology for sales that we called PUCCKA , which I wrote about previously. Having a good sales methodology can help you ensure your company runs more disciplined campaigns and focuses scarce resources on your best opportunities. It the second rule of sales, “Why Buy Me?”
Last week, the University of Southern California 's Viterbi School of Engineering announced that it had established a new, business plan competition, the Maseeh Entrepreneurship Prize Competition ([link] specifically aimed at students in the engineering school. Why a business plan competition, and why in engineering school?
Even in this age of videos and text messages, the quickest way to kill your startup dream with investors, business partners, or even customers, is embarrassingly poor writing. In the competitive realm of business, you only get one chance to make a great first impression. Keep your writing voice friendly and courteous.
But should you actually write one if you’re a startup, an industry figure (lawyer, banker) or VC? This is a post to help you figure out why you should write and what you should talk about. eCommerce is an enormously competitive search term. Do you have sales productivity software? By definition, you read blogs.
I’m writing this post as part of my series with Advice on Raising Venture Capital but will file it under Sales Tips as well since it applies equally to both scenarios. This is true whether your at a sales meeting or at a VC firm. This happens often is sales meetings or VC meetings. Congratulations.
I find it amusing when a journalist writes an article about a prominent startup (either privately held or preparing for an IPO) and decries that, “They’re not even profitable!” The most obvious way to explain this is with sales people. “COGS” represents the amount that each sale costs you.
So I thought I’d write about out with what I would look for in a VC knowing what I know now and why. It’s insanely competitive to get into our industry so most have degrees from institutions like Stanford, Harvard, Wharton and University of Chicago (blatant plug ;-). VCs, how to select a VC, etc.) Most VCs are book smart.
The path I went down after a few years was to hire more process driven people and devolved more daily operational ownership to people running individual functions such as product management, sales management, finance, etc. One of the most obvious places where you see this is in sales & marketing. Ditto the CFO. I was the laggard.
Actually, I think the advice in this post applies to any sales meeting also. The short answer is that by knowing the key members of the management team the VC firm can quickly identify strengths on your time and know whether you have some competitive advantage in your chose field relative to other people with whom you will compete.
You’ll get sales information from your VP of Sales, marketing information from your VP Marketing, tech information from your CTO and so on. An obvious example would be in sales. By going on sales calls you pick up directly the feedback of what customers want and also what they’re telling you about competition.
I have long wanted to write about FNAC (feature, not a company) because it’s part of my normal lexicon to push teams that present to me to think harder about where the economics in their industry is coming from. . There were two justified responses to their sale — either ‘Congrats’ or nothing at all.&#.
2: As expected at least one person accused me of writing this post because I want to see lower valuations. As an early stage investor you’re often planning around 10x your investment at the time your write your first check so in this case you’d be going into your investment expecting an exit of $800 – $1.2
I believe that it is part of the DNA of an entrepreneur – being so competitive that you’re practically sick when you lose. They’re competitive. Write things down. I was working hand-in-hand with my close friend and associate Stuart Lander who was running our UK office and with one of our local sales reps.
I believe that it is part of the DNA of an entrepreneur – being so competitive that you’re practically sick when you lose. They’re competitive. Write things down. I was working hand-in-hand with my close friend and associate Stuart Lander who was running our UK office and with one of our local sales reps.
We both felt that the critical reasoning skills and writing skills were critical to our career development. Competition: Chegg (has raised $144 in debt and equity)—estimated by Steven Carpenter ( TechCrunch ) to be 10x more unique visitors than BookRenter (during peak book renting seasons) with nearly $140mm in revenues for 2010.
This week I wrote about obsessive and competitive founders and how this forms the basis of what I look for when I invest. But then you can springboard from there to your next gig and you’ll be an experienced startup employee with functional experience at sales, marketing, product or whatever roles you played.”
Whenever you write your deck and send it out I think you should actually think to yourself, “my competitors are probably going to read this one day and this will be forwarded widely” and if your response isn’t “so what!” Competition isn’t won or lost by your marketing decks?—?it’s it’s won by how you innovate and by how you execute.
It’s why in this article I advise that people “market today not futures” because you don’t want your playbook in the hands of the competition. The reality is that a journalist who’s writing a story about you – a relatively unknown entity – wants to hear directly from the founders and/or the CEO.
Even in this age of videos and text messages, the quickest way to kill your startup dream with investors, business partners, or even customers, is embarrassingly poor writing. In the competitive realm of business, you only get one chance to make a great first impression. Keep your writing voice friendly and courteous.
A few years ago, I saw a classic primer on the key elements of great online content that I like, in “ Launch: How to Quickly Propel Your Business Beyond the Competition ,” by Michael Stelzner, founder of SocialMediaExaminer.com. If you want to connect with customers, put aside your writing formalities. Then write it down.
Even in this age of videos and text messages, the quickest way to kill your startup dream with investors, business partners, or even customers, is embarrassingly poor writing. In the competitive realm of business, you only get one chance to make a great first impression. Keep your writing voice friendly and courteous.
3) I’ve heard some great stories about your weekend sales “boot camps.” We hired people who did not have outside sales experience. And we hired folks who had previous leadership positions and proof points of being competitive. What must a startup do to motivate you to write them a check?
As an entrepreneur, I helped create companies which achieved two IPOs and two trade sales totaling $385 million. Public relations at a startup is a sales process. Thus, you have negotiating leverage as long as a legitimate, competitive threat exists. You can’t live long enough to make them all yourself.”.
I get to do a deep dive on their business model, product roadmap and competitive positioning. I have no quarterly sales targets for the first time in a decade – For anybody who’s ever been in a company with sales targets you can attest to what a fire drill the ends of March, June, September and December can be.
In many ways I think general purpose writing & thinking skills are as valuable as math skills. We also spoke about technology systems in the perspective of global competition. The numerator (return) encourages more sales, which is fine. It’s not that I don’t believe in liberal arts, humanities and the like.
On the product side, once you have a proven product and business model, all you need is money to build inventory, and a sales and marketing operation to drive the business. With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage.
For much of 2013 I watched the press write articles about how the YouTube “MCNs” (multi-channel networks) were doomed and tried to square that with the data I was watching at the one I invested in, Maker Studios, who has had one hell of a year. I agree with YouTube (that they provide more (hosting, ad sales, etc.)
The most important advice I could give you before you set out in fund raising mode is to understand that fund-raising a sales & marketing process and needs to be managed. Somehow many first-time founders equate “sales” with something that is beneath them. In sales there are also three rules: Qualify, qualify, qualify.
In case you don’t know, “the “9-9-9 plan” would replace all current taxes (including the payroll tax , capital gains tax , and the estate tax ) with 9% business transaction tax; 9% personal income tax rate, and a 9% federal sales tax.” Salesforce for years ran a campaign of “the end of software.”
When to get a lawyer - If you plan to be a venture or angel backed technology company (what I mostly write about) the best time to start meeting and getting to know lawyers is long before you ever start your company. I write about some of the lessons in my post on Startup Mistakes. Consider it a sales & marketing expense for them.
TechCrunch Europe ran an article in November of last year that European startups need to work as hard as those in Silicon Valley and I echoed the sentiment in my post about the need for entrepreneurs to be maniacal about their businesses if one wants to work in the hyper competitive tech world. Our first big institutional round was $16.5
I’ve wanted to write a blog post called “Mobile Second” for a long time to make this point more forcefully. They are more likely to be the “bottom end of the sales funnel” or in other words close to “point of purchase.” Try writing long reviews of a restaurant. They do both well.
I remember just a decade ago in 2003 when we all laughed at how dumb people in the 90′s were talking about the race to “capture as many eyeballs as possible” before your competition. Should I write off my $2.5 You would figure out how to monetize later. I say ring the freaking cash register. I have said so for years.
We then walked through our sales pipeline and discussed major campaigns. Then competition. and then write down what they said on a white board (so they feel listened to) but then go around the room and call on everybody and ask, “so what do you think?&#. We started with our financial statements.
Looking for an entrance into a VC, an angel group, a bank, a CxO for a sales opportunity, or any other entity? Every sales person with a bit of street history will resonate with this question. Dropping that name will often immediately draw a response if the decision maker is curious or particularly competitive.
In this period (less than 2 years) he has brought on incredibly talented senior execs is sales, marketing, product management, client services, finance, vp engineering and more. He did it yesterday, “Mark, I’m going to write a blog post following on from your VC’s aren’t dumb. ” I know it sounds obvious.
…” I’ll write soon on my views of why I believe Instagram took off as a social network and what I think comes next. The first being a competitive acquisition offer from a fierce competitor. When I write quick posts and don’t have much edit time I feel I am often misunderstood or misquoted.
How are they different from the competition? You might also want to highlight certain capabilities that the competition doesn't have, speed of delivery or implementation, or responsive customer support. Going into projects, I want to understand. 1 - The client's business. What do they do, for whom and how?
Due to competitive markets we ended up with a pretty good term sheet until we needed to raise money in April 2001 and then we got completely screwed. I’m not sure I really even need to write this at length because Nivi absolutely nailed the topic in his article “ The Option Pool Shuffle.&#.
Included in a business plan are financials, competitive landscape, marketing plans, and projected sales to name a few. Studies found that people who write plans are more likely to put their goals in action and increases your likelihood of success. assess past performances. Business Plans are not static.
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