Remove Competition Remove Satisfaction Remove Social Media
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5 Tips For Startups To Win With Social Media

Startup Professionals Musings

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. Many soon find that what you do in a personal context doesn’t necessarily translate to your business, and measuring business value is quite different from measuring personal satisfaction.

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6 Keys To Competitive Advantage By Memorable Service

Startup Professionals Musings

With the advent of social media, and instant communication via the Internet, that definition has been expanded to include all aspects of the customer experience , from finding you and what they need, to the ease of completing the transaction, as well as all follow-on support. This results in more profits and growth for you.

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Balance Your Focus Between Passion And Perspiration

Startup Professionals Musings

New business models that provide an ongoing revenue stream, or a secondary stream from advertising, raise your margins and can give you some additional satisfaction. Watch that patent provide a real barrier to competitive entry. This may also be the moment when you get your first big acquisition offer, rather than a clone appearing.

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6 Ways To Make Customers Remember You As Exceptional

Startup Professionals Musings

Today, in this age of pervasive social media and two-way communication, the focus needs to get beyond demographics into personalities. If you are looking for a lasting competitive advantage, I recommend that you follow the steps outlined here to create experiences that your customers crave.

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7 Modern Day Business Strategies For Long-Term Growth

Startup Professionals Musings

In these days of global competition via multiple channels, you need continuous marketing to find more customers. I continue to be amazed that more than a quarter of new businesses don’t even have a website , and many more don’t pay attention to social media, or monitor feedback on sites like Yelp. They won’t find you.

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4 New Customer Loyalty Rules Drive Business Success

Startup Professionals Musings

Many startups and mature businesses have not yet accepted the fact that customer satisfaction and loyalty in this “always connected” age are about more than product and service quality. But to engender loyalty, you have to be delivering a good experience and keeping satisfaction high. Customer upsell: Sell more to existing customers.

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7 Success Factors When Your People Are The Solution

Startup Professionals Musings

With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage. For example, both need to provide exemplary customer service, build customer loyalty, and provide real value for a competitive price. You have no shelf life, so you can’t make money while you sleep.

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