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Socialmedia is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. Many soon find that what you do in a personal context doesn’t necessarily translate to your business, and measuring business value is quite different from measuring personal satisfaction.
With the advent of socialmedia, and instant communication via the Internet, that definition has been expanded to include all aspects of the customer experience , from finding you and what they need, to the ease of completing the transaction, as well as all follow-on support. This results in more profits and growth for you.
New business models that provide an ongoing revenue stream, or a secondary stream from advertising, raise your margins and can give you some additional satisfaction. Watch that patent provide a real barrier to competitive entry. This may also be the moment when you get your first big acquisition offer, rather than a clone appearing.
Today, in this age of pervasive socialmedia and two-way communication, the focus needs to get beyond demographics into personalities. If you are looking for a lasting competitive advantage, I recommend that you follow the steps outlined here to create experiences that your customers crave.
In these days of global competition via multiple channels, you need continuous marketing to find more customers. I continue to be amazed that more than a quarter of new businesses don’t even have a website , and many more don’t pay attention to socialmedia, or monitor feedback on sites like Yelp. They won’t find you.
Many startups and mature businesses have not yet accepted the fact that customer satisfaction and loyalty in this “always connected” age are about more than product and service quality. But to engender loyalty, you have to be delivering a good experience and keeping satisfaction high. Customer upsell: Sell more to existing customers.
With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage. For example, both need to provide exemplary customer service, build customer loyalty, and provide real value for a competitive price. You have no shelf life, so you can’t make money while you sleep.
New business models that provide an ongoing revenue stream, or a secondary stream from advertising, raise your margins and can give you some additional satisfaction. Watch that patent provide a real barrier to competitive entry. This may also be the moment when you get your first big acquisition offer, rather than a clone appearing.
Many startups and mature businesses have not yet adapted to the fact that customer satisfaction in this “always connected” age is more than product and service quality. But to engender loyalty, you have to be delivering a good experience and keep satisfaction high. Customer upsell, selling more to existing customers.
Track competition to stay ahead of copycats. Don’t wait for negative momentum to alert you to new competition – recovery is much more difficult than proactively making focused changes to retain customer loyalty and repeat business. Your long-term success and satisfaction depends on it.
Marketing is necessary via socialmedia, traditional media, and personal visibility, to attract customers, loyalty, and a competitive brand image. If you enjoy wearing many different hats and are constantly learning new skills, you will get more satisfaction as an entrepreneur.
Today, in this age of pervasive socialmedia and two-way communication, the focus needs to get beyond demographics into personalities. If you are looking for a lasting competitive advantage, I recommend that you follow the steps outlined here to create experiences that your customers crave.
New business models that provide an ongoing revenue stream, or a secondary stream from advertising, raise your margins and can give you some additional satisfaction. Watch that patent provide a real barrier to competitive entry. This may also be the moment when you get your first big acquisition offer, rather than a clone appearing.
Make sure everyone accurately posts their role with your startup on socialmedia profiles, resumes, and references. Use this opportunity to validate their satisfaction and support for your company and your solution. Communicate what is happening and why to everyone. Don’t let the due diligence process be a surprise to the team.
Today, customers are looking for real relationships, a memorable shopping experience, and satisfaction of a higher purpose. They need to see results in the form of sponsored events, socialmedia, and feedback from influencers and customers that your mission is more than the low-cost producer.
Here is an outline of some key force multipliers that I have seen used effectively in the ongoing battle for business survival and success: Establish a presence on multiple socialmedia channels. Amazingly, I still find that many small businesses still don’t use any socialmedia, much less appear on a range of platforms.
This required ability is aided by some supportive personal attributes, such as confidence, initiative, problem solving, and determination, but the basic learning principles must include the following: Satisfaction will come from learning something new every day. This is a key part of enjoying the journey, as well as the destination.
This required ability is aided by some supportive personal attributes, such as confidence, initiative, problem solving, and determination, but the basic learning principles must include the following: Satisfaction will come from learning something new every day. This is a key part of enjoying the journey, as well as the destination.
With socialmedia and smart phone apps, real product information spreads at astounding speeds. Discipline is required to continually track results, return on investment, and customer satisfaction. Let your continuous innovation become your sustainable competitive advantage. A strategy of speedy execution is required.
As a business owner, I myself had to learn to depend on skilled partners, rather than jump in and try to solve every business challenge myself, from fund raising to socialmedia. Follow your own interests and business insights to increase satisfaction and long-term success. You become the winner when you outwit your competition.
Most of you business professionals that I know have at least thought about or talked about starting their own business, to get more control, make more money, or to get more satisfaction out of their life. You must feel satisfaction. Make sure you can get consistent names on Twitter, Facebook, and other key socialmedia sites.
Today, in this age of pervasive socialmedia and two-way communication, the focus needs to get beyond demographics into personalities. If you are looking for a lasting competitive advantage, I recommend that you follow the steps outlined here to create experiences that your customers crave.
Make sure everyone accurately posts their role with your startup on socialmedia profiles, resumes, and references. Use this opportunity to validate their satisfaction and support for your company and your solution. Communicate what is happening and why to everyone. Don’t let the due diligence process be a surprise to the team.
With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage. For example, both need to provide exemplary customer service, build customer loyalty, and provide real value for a competitive price. You have no shelf life, so you can’t make money while you sleep.
Today, in this age of pervasive socialmedia and two-way communication, the focus needs to get beyond demographics into personalities. If you are looking for a lasting competitive advantage, I recommend that you follow the steps outlined here to create experiences that your customers crave.
This required ability is aided by some supportive personal attributes, such as confidence, initiative, problem solving, and determination, but the basic learning principles must include the following: Satisfaction will come from learning something new every day. This is a key part of enjoying the journey, as well as the destination.
In this age of millennials and socialmedia, individual workers are more driven by the greater good, work-life balance, and peer culture, than by organizational pressures. They are more sensitive to customer needs and see peer collaboration as the most effective decision process. Leadership and hierarchy perform strategic functions.
With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage. For example, both need to provide exemplary customer service, build customer loyalty, and provide real value for a competitive price. You have no shelf life, so you can’t make money while you sleep.
With socialmedia and smart phone apps, real product information spreads at astounding speeds. Discipline is required to continually track results, return on investment, and customer satisfaction. Let your continuous innovation become your sustainable competitive advantage. A strategy of speedy execution is required.
In this age of instant and global communication via socialmedia and the Internet, I see more and more evidence that delighted customers should be your top priority. Business and customer satisfaction data measurements are required, in addition to subjective assessments of team progress, tradeoffs, and investment decisions.
Make sure everyone accurately posts their role with your startup on socialmedia profiles, resumes, and references. Use this opportunity to validate their satisfaction and support for your company and your solution. Communicate what is happening and why to everyone. Don’t let the due diligence process be a surprise to the team.
Here are some key strategies that I recommend to every worker today: Develop and highlight your competitive differentiation. Today, customers and future managers put a higher value on relationships, and expect to know you from industry conferences, socialmedia, or recommendations from peers.
New business models that provide an ongoing revenue stream, or a secondary stream from advertising, raise your margins and can give you some additional satisfaction. Watch that patent provide a real barrier to competitive entry. This may also be the moment when you get your first big acquisition offer, rather than a clone appearing.
With socialmedia and smart phone conversations, real product information spreads at astounding speeds. Discipline is required to continually track results, return on investment, and customer satisfaction. Let your continuous innovation become your sustainable competitive advantage.
With socialmedia and smart phone conversations, real product information spreads at astounding speeds. Discipline is required to continually track results, return on investment, and customer satisfaction. Let your continuous innovation become your sustainable competitive advantage.
In today’s world of information overload, everyone relies on marketing and socialmedia to find solutions to match their needs. Paradigm-shift solutions have no competition." The real competition to a new paradigm is the old paradigm. The real competition to a new paradigm is the old paradigm.
With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage. For example, both need to provide exemplary customer service, build customer loyalty, and provide real value for a competitive price. You have no shelf life, so you can’t make money while you sleep.
This required ability is aided by some supportive personal attributes, such as confidence, initiative, problem solving, and determination, but the basic learning principles must include the following: Satisfaction will come from learning something new every day. This is a key part of enjoying the journey, as well as the destination.
Instead, having your own business going shows initiative, leadership, wider experience, and makes you more competitive for any role available. You will be a better employee, or a better owner, if you know how to use socialmedia tools for business, how to go online for web hosting, a domain name, a company name, and incorporating a business.
With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage. For example, both need to provide exemplary customer service, build customer loyalty, and provide real value for a competitive price. You have no shelf life, so you can’t make money while you sleep.
Use socialmedia and live customers to eliminate any reality distortion in your internal perception of value. Of course, an even more important driver of passion than success is happiness and satisfaction with the lifestyle. More passion may mean more opportunity, but it also means more risk.
Competing To Win Deals - A VC : Venture Capital and Technology , November 7, 2010 The venture capital business is highly competitive. Risk-takers and Strategists: Jeremiah Owyang on Long-Term SocialMedia Planning - ReadWriteStart , November 10, 2010 Two years ago, 93% of Americans believed companies should have a socialmedia presence.
With socialmedia and smart phone apps, real product information spreads at astounding speeds. Discipline is required to continually track results, return on investment, and customer satisfaction. Let your continuous innovation become your sustainable competitive advantage. A strategy of speedy execution is required.
If you want your company and team members to be seen as going above and beyond the competition, you need to include an element that adds social value or sustainability for the greater community. Make sure you select a mission that adds shared value and provides a competitive edge, as well as playing to your strengths and interests.
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