socalTECH

MARCH 21, 2011

There was a real opportunity for me to arbitrage the last decade and a half of my experience in the Internet, and apply that to a products company, and to get some real competitive advantage. Having a strong presence online and strong, positive word of mouth in a relevant audience is a real competitive advantage.

Web 225

Web Social Media SEO Media 225

Both Sides of the Table

FEBRUARY 20, 2017

Vanity metrics will make you feel good about site traffic of SEO over conversion rate or purchases of your product will get more attention than retention. It is more rare for me to find founders with a strong sense of purpose who are “mission driven” and not easily distracted by competition, praise or what others think.

Activity 164

Activity Conference Press Case Study 164

socalTECH

MARCH 2, 2010

News, ABC competition game shows, feature films, etc.--people People who are agents, like I used to be, and producers, casting directors, etc.--they're they're now finding talent all over the country. We have amazing testimonials for people getting hired--like E! people around the country who otherwise would never have a shot.

Hollywood 252

Hollywood Startup Sites SEO 252

socalTECH

APRIL 14, 2010

Is this competitive with Modern Mom? Lolita Carrico: I don't think it's competitive. Another part, in addition to good SEO and social media, and good traffic--is we've also be able to have huge brands since day one, since they trust me and what I'm doing. That helps, and continues to bolster the success of Gloss.

Networking 230

Networking Social Media Startup Search Engine Optimization 230

Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO). Marty Zwilling.

Paid Search 90

Paid Search PPC Organization SEO 90

Both Sides of the Table

JANUARY 22, 2014

It’s insanely competitive to get into our industry so most have degrees from institutions like Stanford, Harvard, Wharton and University of Chicago (blatant plug ;-). SEO marketing vs. social marketing. VCs, how to select a VC, etc.) and I realized that without years of experience it is tough to answer this question.

Venture Capital 364

Venture Capital Coach Writing SaaS 364

InfoChachkie

JULY 23, 2012

Brad proudly described how the company successfully used thought leadership marketing to seed a marketplace in which companies can outsource their SEO campaigns to a legion of independent, third-party “optimizers.” Successful guerilla marketing is predicated on executing unexpected and unusual tactics. Just be you.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Startup Professionals Musings

JANUARY 9, 2022

Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. It’s time for you to learn the best practices of using social media in your company, and putting them to work before your competition puts you out of work. You spend the months influencing the influencers.

Social Media 135

Social Media Framework Media Metrics 135

socalTECH

OCTOBER 25, 2012

While I was doing that, I was learning about social media, about SEO, about gorilla marketing, and so on. Also, as I was in the process of fundraising, the space became very competitive. Through that, I gained some partnerships, and we were able to build a reputation as an authority in the wedding space.

Startup 236

Startup Education Acquisition Funding 236

Both Sides of the Table

JANUARY 19, 2015

Almost every online business I know (eCommerce, online software, mobile games) invests heavily in “customer acquisition” This includes investments often not properly measured (SEO, PR, Social) as well as costs that people measure more precisely (advertising, SEM, FB CPA/CPI ads). Take for example, an eCommerce company.

SEM 150

SEM Content Platform Acquisition 150

SoCal CTO

JULY 13, 2010

Just because a product has a patent, deep complexity and an obvious competitive advantage does not mean that it can fly by itself into the market. Competition is overrated - Chris Dixon , June 26, 2010 Your #1 competitor starting out will always be the BACK button, nothing else. By noon it had fully synched itself. 8211; Garry Tan.

Startup 175

Startup Venture Capital Slides Blogging 175

Startup Professionals Musings

OCTOBER 3, 2010

This is NOT the same as Search Engine Optimization (SEO). SEO is not placing ads, but tuning your website so that it is more highly ranked by Google, and featured in the first page of results, not in an ad beside the results. SEM is sometimes called “buying your way into search results.” Campaign setup and ad copy writing.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Startup Professionals Musings

JUNE 13, 2015

None should be considered competitive mutually exclusive to any other. These give good customer connection and SEO. The answer is yes to all, and the challenge is how to choose how much of each, and how to integrate them for maximum impact and the least cost. Social media as a marketing tool is here to stay, and is now widely accepted.

Social Media 108

Social Media Media Marketing Resource 108

Startup Professionals Musings

OCTOBER 3, 2012

But the low cost also means that your competition will also be there in force. If you web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. Plan to update this roadmap at least once a month, based on results, new information, and competition. Search engines. like Google.

Startup 96

Startup Social Media Content Paid Search 96

Startup Professionals Musings

DECEMBER 14, 2013

These range from basic search engine optimization (SEO) tracking, like Google Analytics , to a new generation of marketing platforms, like HubSpot. The customers will get what they want, when they want it, and you will see more revenue, greater brand loyalty, real relationships, and a competitive edge.

Startup 105

Startup Search Engine Optimization Summary Customer 105

Startup Professionals Musings

AUGUST 18, 2013

Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. It’s time for you to learn the best practices of using social media in your company, and putting them to work before your competition puts you out of work. You spend the months influencing the influencers.

Social Media 102

Social Media Media Product Metrics 102

Both Sides of the Table

MARCH 25, 2016

Equally, hoping to unseat TripAdvisor without understand their SEO strengths and how much it would cost to knock them down would be naïve. That marketing can be PR or SEO or influencer distribution or other forms of “unpaid” marketing. Competition. But not doing basic research makes no sense. Market Structure.

Startup 150

Startup Marketing Study SEO 150

Startup Professionals Musings

AUGUST 25, 2011

These range from basic search engine optimization (SEO) tracking, like Google Analytics , to a new generation of marketing platforms, like HubSpot. The customers will get what they want, when they want it, and you will see more revenue, greater brand loyalty, real relationships, and a competitive edge.

Customer 96

Customer Custom Search Engine Optimization Summary 96

Startup Professionals Musings

APRIL 3, 2019

Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. It’s time for you to learn the best practices of using social media in your company, and putting them to work before your competition puts you out of work. You spend the months influencing the influencers.

Social Media 96

Social Media Media Marketing Metrics 96

Startup Professionals Musings

NOVEMBER 3, 2012

These range from basic search engine optimization (SEO) tracking, like Google Analytics , to a new generation of marketing platforms, like HubSpot. The customers will get what they want, when they want it, and you will see more revenue, greater brand loyalty, real relationships, and a competitive edge.

Tips 93

Tips Search Engine Optimization Summary Startup 93

Startup Professionals Musings

JULY 27, 2012

Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. It’s time for you to learn the best practices of using social media in your company, and putting them to work before your competition puts you out of work. You spend the months influencing the influencers.

Social Media 91

Social Media Media Metrics SEO 91

Startup Professionals Musings

NOVEMBER 12, 2013

But the low cost also means that your competition will also be there in force. If your web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. Plan to update this roadmap at least once a month, based on results, new information, and competition.

Social Media 93

Social Media Content Startup Web 93

Tech Zulu Event

OCTOBER 6, 2016

Further, as the competition amongst web stores continues to increase, it’s becoming increasingly difficult to grab one’s parts of their desired market. Work On Your SEO. One of the most effective arcing strategies to get noticed in a global market is to simply incorporate an SEO strategy. Increase Your On-Site SEO.

Commerce 58

Commerce Search Engine Optimization Sites Marketing 58

socalTECH

MARCH 20, 2009

Users can vote for relevancy of results, and over time, the non-relevant information or SEO moves down below the line. It seems like you'd be somewhat competitive to what they do. We overlay our own algorithm and decide what listing to show, in what order, based on how Google, Yahoo, and MSN spit back data to us.

PPC 113

PPC Sherman Oaks Advertising Yahoo 113

socalTECH

MARCH 13, 2020

Our cost is very low, which allows us a key, competitive advantage. None of the small businesses, these spas, have the expertise or the budget to actually understand lead generation, SEM or SEO, or even know how to manage retention, referrals, expertise, or how to customize or streamline their processes.

Template 124

Template Beverly Hills Startup SEM 124

socalTECH

SEPTEMBER 14, 2009

So, we created a site which not just aggregates, but also organizes activities by type, category--land, sea, air--and things like competition, family, culture, adrenaline--to really narrow down the possibilities for what you're looking for. With those mom-and-pop businesses, does your site still have to make a phone call to reserve things?

Activity 164

Activity Startup Sites Web 164

Startup Professionals Musings

APRIL 1, 2017

Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. It’s time for you to learn the best practices of using social media in your company, and putting them to work before your competition puts you out of work. You spend the months influencing the influencers.

Social Media 62

Social Media Media Metrics SEO 62

Both Sides of the Table

JANUARY 3, 2016

And there is often competition over marketing activities, fund raising ownership and the like. We also get leverage because a head of marketing could better manage relationships with the press, with conference organizers, with PR firms, with SEO consultants, etc that can be valuable across many startups.

Venture Capital 150

Venture Capital Platform Startup Resource 150

Tech Zulu Event

OCTOBER 17, 2012

Any competition at the moment and how are you solving it? We are a media company – so have a lot of competition – from newspaper classified advertisements to online free advertising sites – to international competition. How different are you from the competition? social is where it is.

Advertising 79

Advertising Services Social Network Startup 79

Startup Professionals Musings

APRIL 7, 2017

These range from basic search engine optimization (SEO) tracking, like Google Analytics , to a new generation of marketing platforms, like HubSpot. The customers will get what they want, when they want it, and you will see more revenue, greater brand loyalty, real relationships, and a competitive edge.

Search Engine Optimization 58

Search Engine Optimization Startup SEO Customer 58

Startup Professionals Musings

DECEMBER 23, 2017

None should be considered competitive mutually exclusive to any other. These give good customer connection and SEO. The answer is yes to all, and the challenge is how to choose how much of each, and how to integrate them for maximum impact and the least cost. Social media as a marketing tool is here to stay, and is now widely accepted.

Media 59

Media Marketing Social Media Resource 59

Tech Zulu Event

MAY 15, 2015

Tap into SEO. SEO (Search Engine Optimization) helps your website stand out from the competition. Integrating SEO into your direct marketing strategy will help give you the biggest bang for your buck. Your website is a great asset to your company. Make sure you take care of it.

SEO 40

SEO Search Engine Optimization Tips Software Review 40

Startup Professionals Musings

MAY 11, 2010

For example, non-computer types should consider delegating their social media, website, and SEO activities. Timing is always a critical element of a new business, and the quality of your product and customer service is your sustainable competitive advantage. Delegate what you can’t do, and what doesn’t interest you. Listen and observe.

Entrepreneur 52

Entrepreneur Startup SEO Social Media 52

Startup Professionals Musings

APRIL 15, 2010

Let me be clear – a product or consulting startup today without a blog, even with a static website, risks not being competitive in cost and time to reach and hold that critical mass of online customers. Blogs help because sites that update data frequently get higher SEO rankings. Anchor blog in your domain name.

Blogging 48

Blogging Search Engine Optimization Startup Writing 48

Tech.Co

MAY 31, 2023

But while competition remains fierce, the advancement and accessibility of smart solutions are making it easy than ever for startups to find their feet. Read our guide to the best VoIP desk phones to check out its competition. Check out how it compared to its competition in our guide to the best CRM marketing platforms.

Tool 115

Tool Startup Software Review Technical Review 115

Startup Professionals Musings

NOVEMBER 12, 2021

Let me be clear – a product or consulting startup today without a blog, even with a static website, risks not being competitive in cost and time to reach and hold that critical mass of online customers. Blogs help because sites that update data frequently get higher SEO rankings. Anchor the blog in your domain name.

Blogging 135

Blogging Services Search Engine Optimization Web 135

Startup Professionals Musings

AUGUST 10, 2012

Let me be clear – a product or consulting startup today without a blog, even with a static website, risks not being competitive in cost and time to reach and hold that critical mass of online customers. Blogs help because sites that update data frequently get higher SEO rankings. Anchor the blog in your domain name.

Blogging 96

Blogging Search Engine Optimization Writing Social Network 96