Conference Marketing Mentor Writing 
Both Sides of the Table
APRIL 21, 2020
Harry was gracious enough to invite me back so this past week we recorded an episode discussing the current market environment. Nobody will be immune because in a bull market executives are paid to “innovate” so they sign software contracts and run projects. If you’re a clear “market winner” like Stripe, Robinhood or Airbnb.
Both Sides of the Table
DECEMBER 11, 2022
How might our next phase of the journey seem brighter, even with more uncertain days for startups and capital markets? And then in the late 90’s money crept in, swept in to town by public markets, instant wealth and an absurd sky-rocketing of valuations based on no reasonable metrics. What happened?
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Both Sides of the Table
JUNE 27, 2011
The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I call this “marketing futures.&# You need some guidelines to make decisions.
Startup Professionals Musings
AUGUST 25, 2023
Based on my own experience as a mentor and angel investor, I find that as many as ninety percent of startups fail in the first five years, despite their best efforts. Pick a name, location, and marketing strategy early. Names and taglines are critical to success. Do a written business plan to validate your thinking.
Startup Professionals Musings
SEPTEMBER 30, 2020
Avoid fuzzy goals, like making big money or being a market leader. You probably already know the key challenges to complete each step, but it helps to write them down, review them with peers, and have a written list to update as you learn more. Stop talking and writing, and start executing the plan.
Startup Professionals Musings
MARCH 2, 2020
His challenge is to focus on one market, with a specific design, cost, and price. Bill was initially the idea person and technologist, while Steve had the business and marketing experience from Proctor & Gamble to close the business equation. For example, I have a friend with a Ph.D. Yes, there are a lot of bridges to cross.
Tech Zulu Event
NOVEMBER 5, 2012
Huddlewoo a live video platform set to launch early 2013 to give people the ability to access extraordinary people for one-on-one conversations and mentoring. A graduate of Ohio Northern University , Ferres built a digital marketing agency called BounceFire , which was acquired in May 2011 by a company in Phoenix, AZ.
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