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And if even 1% of users click on the ads because they’re relevant rather than on the organicsearch it’s a HUGE business (as you know). People mistook the fact that these text advertisements worked in Google to say they would work in social networks. Why am I excited about in-stream advertising then?
In a recent survey I conducted at couple of my BreakThrough Networking Training Sessions , results showed that there are 4 main concerns that are keeping EVERYONE from checking out social media or even considering tapping into it. #1 Manal Richa Founder of The MarCom Network - www.MarComNetwork.com CEO of BreakThrough Networking, Inc.
There was no viral social networking products back then like Twitter where people could easily discover your content. The only other ways to get discovered was to have good organicsearch results or to get covered by a major blog site. It seemed that the main discovery mechanism was the “blog roll&# that everybody kept.
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