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Nimble's Jon Ferrara On Retaining And Keeping Customers

socalTECH

This year, we're sponsoring the Recurring Revenue Conference (www.recurringrevenueconference.com), presented by Sutton Capital Partners. Jon Ferrara: I firmly believe that Service is the New Sales and that the Sales starts after a customer buys. Customer service is critical to customer retention in the SaaS subscription model.

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Above the Cloud with Dave Linthicum | Shifting Perspectives on SaaS and Enterprise IT

Tech Zulu Event

Join us for a special evening with InfoWorld’s Dave Linthicum as he delves into global enterprise software trends with some of LA’s most successful SaaS and cloud computing companies. The opportunities cloud computing and SaaS afford management. Paths to SaaS and cloud computing that will work for your enterprise.

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One Weird Trick to Build a Personal Brand

Both Sides of the Table

My long-time friend Jason Lemkin is on the verge of launching a spectacular SaaS conference called SaaStr this week. We shared information about building sales teams. Hiring inside reps, how to comp field sales reps and how to balance leads across both. I had been doing SaaS for 7 years. We were Under the Radar.

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Here’s Why a Booming Tech Market May Fool You into Thinking You’re Successful

Both Sides of the Table

People attending marquee conferences with rock bands, prominent speakers, Gartner Group prognosticators and lots of other happy customers. If your investor worked inside of a SaaS company for years and disagrees with me then listen to them. Have sales bonus plans based on more than just sales targets.

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An Inside Scoop on the Funding Environment and What it Might Mean for You

Both Sides of the Table

Invoca had grown steadily and consistently since 2009 and by 2015 SaaS companies with scale had become hot – trading at a median of 7.3x forward sales with some as high as 12x sales. As I mentioned, at the start of the process median SaaS multiples were around 7.3x FOMO was NOMO. As in no more.

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How Do You Know if You Have the Right CEO to Run Your Business Until the End?

Both Sides of the Table

We grew 100% in SaaS revenue year-over-year and 650% over the past three years. We now have 150 people across three offices, tens of millions in recurring revenue, inbound demand from investors, opportunities to acquire related startups and demands on Jason’s time to speak at conference, do press interviews and so on and so on.

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Trade Show Magic – How Invoca Owned Dreamforce, Without Breaking The Bank

InfoChachkie

Dreamforce is the conference for sales and marketing professionals. Hosted by SAAS giant Salesforce, it is more akin to a circus than a professional event. He was everywhere: at Invoca’s booth, walking around the expo floors and on the streets of San Francisco near the conference halls during peak traffic hours.