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Here’s Why a Booming Tech Market May Fool You into Thinking You’re Successful

Both Sides of the Table

People attending marquee conferences with rock bands, prominent speakers, Gartner Group prognosticators and lots of other happy customers. If your investor worked inside of a SaaS company for years and disagrees with me then listen to them. Have sales bonus plans based on more than just sales targets.

Marketing 354
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Nimble's Jon Ferrara On Retaining And Keeping Customers

socalTECH

This year, we're sponsoring the Recurring Revenue Conference (www.recurringrevenueconference.com), presented by Sutton Capital Partners. Jon Ferrara: I firmly believe that Service is the New Sales and that the Sales starts after a customer buys. Customer service is critical to customer retention in the SaaS subscription model.

Customer 166
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Above the Cloud with Dave Linthicum | Shifting Perspectives on SaaS and Enterprise IT

Tech Zulu Event

Join us for a special evening with InfoWorld’s Dave Linthicum as he delves into global enterprise software trends with some of LA’s most successful SaaS and cloud computing companies. The opportunities cloud computing and SaaS afford management. Paths to SaaS and cloud computing that will work for your enterprise.

SaaS 92
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One Weird Trick to Build a Personal Brand

Both Sides of the Table

My long-time friend Jason Lemkin is on the verge of launching a spectacular SaaS conference called SaaStr this week. We shared information about building sales teams. Hiring inside reps, how to comp field sales reps and how to balance leads across both. I had been doing SaaS for 7 years. We were Under the Radar.

SaaS 150
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How to Present at Big Meetings without Going Down a Rat Hole

Both Sides of the Table

I’m writing this post as part of my series with Advice on Raising Venture Capital but will file it under Sales Tips as well since it applies equally to both scenarios. Or on a sales campaign you’ve finally gotten your project sponsor to take you to the “executive committee&# where decisions are made and budgets are agreed.

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6 Tips for Building Relationships with Journalists

Both Sides of the Table

File this under both Startup Adivce and Sales & Marketing Advice. So I’ve always advised people that if they do launch at a big show, the most important public relations work they do is after the conference. Tags: Entrepreneur Advice Sales & Marketing Advice Social Media Start-up Advice Startup Advice.

Tips 307
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When Should Technical Founders Become CEO?

Both Sides of the Table

We kept meeting at conferences over the next 18 months and he kept showing me what he was working on. I remain as childishly giddy at Nick’s vision as I did in our conference hangout we had in 2009. Luckily for us Nick was extremely mature and believed it would be in the best interest of the company.

CTO Hire 309