Conference SaaS Writing 
Both Sides of the Table
DECEMBER 11, 2022
I started my first company in 1999 and was admittedly swept up in all of this: Magazine covers, fancy conferences, artificial valuations and easy money. Sure, we built SaaS products before the term even existed but at 31 it was hard to delineate reality from what all of the monied people around us were telling us what we were worth.
Tech Zulu Event
MAY 28, 2013
Join us for a special evening with InfoWorld’s Dave Linthicum as he delves into global enterprise software trends with some of LA’s most successful SaaS and cloud computing companies. The opportunities cloud computing and SaaS afford management. Paths to SaaS and cloud computing that will work for your enterprise. Scott Kriz.
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Both Sides of the Table
JULY 27, 2014
I recently attended and presented at Dave McClure’s PreMoney conference in San Francisco. I wrote my version here and Scott wrote an excellent write-up of his views here. tl;dr version. He said that a16z prefers to invest earlier stage in these types of businesses.
Both Sides of the Table
OCTOBER 3, 2011
The truth is I have been thinking a lot about the topic, I just haven’t been writing about it. million to launch a SaaS software company and we took $2.5 I plan to write about this phenomenon soon. You have the super impressive Cory Levy who founded the NextGen Conferences (as well as One, Inc.). Back to women.
InfoChachkie
MARCH 16, 2015
Dreamforce is the conference for sales and marketing professionals. Hosted by SAAS giant Salesforce, it is more akin to a circus than a professional event. Why am I writing an article about a trade show that occurred nearly four months ago? Instead, you have to push the envelope of propriety to cut through the noise.
Both Sides of the Table
MARCH 22, 2010
. - Journalists don’t know enough about your company before the show, don’t have time for proper research, and you will be competing for their time afterward with 49+ other companies that want them to write about you. - If you’re Yammer , Mint or RedBeacon (all winners) you’re knighted with wonderful coverage.
Both Sides of the Table
JANUARY 19, 2010
I’m writing this post as part of my series with Advice on Raising Venture Capital but will file it under Sales Tips as well since it applies equally to both scenarios. My partner, Brian McLoughlin , attends almost all Financial Services conference, makes a number of investments in the space and has relationships across the sector.
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