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Marketing Presentation from Blue Glass Conference

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I recently spoke at the Blue Glass conference on the topic of marketing. I’ll write up some thoughts in a blog post format soon. I’ve been spending time looking at marketing conversion metrics at portfolio companies lately.

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Conference Organizers Suck at Name Tags

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… It OUGHT to be really obvious how to create a proper tag for a conference, but my observation is that 98% of conferences suck at name tags. If you agree with me, please forward this post to people organizing conferences to save us all the future hassle. But to every jest there is some truth. Maybe more. End of rant.

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The Future of Television Presentation

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I will be giving a speech today on The Future of Television at the PaidContent conference in LA. I will write way more details about this in the coming months but I thought I’d give you a sneak peak at my presentation for today. Future of TV.

Writing 298
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This Post Has Nothing to do with #SXSW

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With all these companies vying for attention & others just here to soak up the vibe I thought I’d write a much broader piece on how startups can make the most of their attendance at conferences & events. Many startups get caught up in the conference circuit. Write them in advance and request meetings.

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How to Nail a Group Presentation

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It’s a shame because the ability to nail these presentations at key conferences can be once-in-a-lifetime opportunities to influence journalists, business partners, potential employees, customers and VCs. So I thought I’d write a piece on how not to suck when you give a presentation. Show some energy!

Slides 399
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Here’s How to Cancel a Meeting the Right Way

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As the day approached I noticed that there was a conference in LA that I wanted to attend. The day before the conference I thought about rescheduling this meeting but then thought, “oh, well. ” So I didn’t go to the conference. ” They were stuck at the same conference that I had wanted to attend. .”

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Why You Need to Take 50 Coffee Meetings

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Help them write other stories. One day they’ll write yours. unless you’re a conference ho … then it’s too much ). It doesn’t work precisely because it violates the 50 coffee meeting rule. Relations with journalists to drive better coverage of your business long term? 50 coffee meetings.

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