TechCrunch LA

SEPTEMBER 7, 2021

In today’s highly competitive ad environment, both content and data are kings. I’d say the main difference is that we have a 70-person in-house video creative team; and what we’re really good at doing is shooting and coming up with performance content. Why is your content arm so important as a lever?

Commerce 211

Commerce Content Marketing Startup 211

Startup Professionals Musings

APRIL 2, 2022

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. High-technology product startups, without customers, don’t make a business. Solis outlines the heuristics of social psychology that are key to building positive customer experiences today.

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Customer Custom Social Media Technical Review 122

socalTECH

MARCH 13, 2013

PublishThis , the Los Angeles startup headed by Matt Kumin, has enhanced the firm's online, content marketing and curation management tool. The firm said the latest version of its platform is aimed at brands, retailers, media companies, and trade associations, to help them scale their content efforts across digital channels.

Content 171

Content Tool Legalzoom News 171

Startup Professionals Musings

AUGUST 24, 2022

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.

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Customer Custom Acquisition Technical Review 100

Startup Professionals Musings

SEPTEMBER 30, 2018

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. Now customers seek out people who are willing and able to add value, with expertise and insight, even before they have a product. The key is consistency.

Content 92

Content Marketing Advertising Customer 92

SoCal CTO

JULY 13, 2011

This site aggregates and filters content from thought leaders who talk about topics such as Marketing , Sales , Design , Revenue , Hiring , Social Media , Business Models , Metrics , PR , Venture Capital , Angel Investors , Bootstrapping , Incubators , Agile and many others. The site aggregates content but doesn't own it or try to copy it.

Content 175

Content Startup Social Media IP 175

Southern California Edison Blog

MAY 15, 2020

Without the proper bandwidth, your enterprise is limiting its ability to effectively host videos and load other forms of content. Media and content creation businesses expanding their services to meet future content needs require a network that can support growing media content demands. in 2018 was 228.8 Dark Fiber.

Content 63

Content Networking Media Demand 63

socalTECH

APRIL 8, 2015

Los Angeles-based content and rights management software developer FilmTrack said late Tuesday that it is backing a new metadata standard for the media and entertainment industry. FilmTrack said it has linked with EIDR, an organization developing a new content identifier system for the movie and television industry. READ MORE>>.

Content 100

Content Hollywood Entertainment Media 100

Berkonomics

MAY 30, 2019

And the best way to do this is with the placement of a case study, a story told about and by a satisfied customer with something to say about how your product solved their problem or pain. But it must be told about and by the customer, with your product as the tool of solution, not the focus of the story.

Case Study 120

Case Study Study Customer Custom 120

socalTECH

MARCH 8, 2013

Los Angeles-based content delivery network operator NetDNA is ramping up its efforts to provide CDN services in Asia, the company said Friday. NetDNA said it will provide accelerated traffic through its Singapore point-of-presence, for a flat $10 per month for existing customers of its MaxCDN service. READ MORE>>.

Content 164

Content Networking Services Startup 164

Startup Professionals Musings

MAY 19, 2019

Image via Flickr by jardenberg Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Even great products need great marketing “content” to fuel the ascent of their online message. Your content must continue to deliver new ideas.

Customer 93

Customer Custom Marketing Tips 93

TechEmpower

NOVEMBER 13, 2023

Populating them can be hard work, especially when the content needs to be just right. On a different project, we’d just used a Large Language Model (LLM) - in this case OpenAI’s GPT - to provide users with pre-filled text boxes, with content based on choices they’d previously made. Which means better conversions and happier customers.

Generative AI 295

Generative AI Artificial Inteligence TechEmpower Tips 295

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. To use online display ads to generate leads, you post ads on websites frequented by your target audience or ones with content related to the ad. Display advertising. Email marketing.

Customer 146

Customer Custom Marketing Startup 146

socalTECH

MAY 21, 2014

Are you a content creator for the web? It turns out, nowadays, creating the content is only a small part of your job description The most successful YouTubers, studios, brands and agencies today are intensely focused on using social media to engage with fans, get that content out there, and grow their audience.

Downey 215

Downey Content Help Startup 215

socalTECH

JANUARY 8, 2015

San Diego-based sales software developer Seismic has raised $20M in a Series B funding round, to go towards its sales content management software, the company said this morning. Seismic said it will use the funding for product and sales, marketing, and customer support. seismic content management sales software' READ MORE>>.

Content 100

Content Software San Diego Sales 100

TechEmpower

MARCH 4, 2024

Key Functions with High Impact Generative AI is revolutionizing sales by enabling dynamic pricing and personalized customer interactions, boosting conversion rates and customer satisfaction. Post-sale, AI analyzes customer data to improve service and loyalty, making it a cornerstone of modern sales methodologies.

Generative AI 295

Generative AI TechEmpower CTO Hire Outsource Development 295

socalTECH

SEPTEMBER 19, 2017

According to Triton Digital, Neuhoff has selected the company's enterprise podast management solution, to capture, edit, and distribute content to its audience. Los Angeles-based Triton Digital , the provider of audio advertising technology, reported a win today with Neuhoff Communications. Financial impact of the win was not announced.

Customer 127

Customer Custom Advertising Los Angeles 127

socalTECH

JANUARY 7, 2011

Santa Monica-based content delivery network provider EdgeCast Networks said Friday that it now has more than 2000 customers, or more than double the number of customers from the previous year, as of the close of 2010. The firm said those customers include AdColony, Dreamstime, SlashGear, StreamCity, and Tumblr.

Customer 168

Customer Custom Steamboat Ventures Santa Monica 168

Both Sides of the Table

APRIL 11, 2011

I recently had the pleasure of spending an hour with Jon Steinberg, president of Buzzfeed , a company who focuses on helping media companies make their content go viral. But of course we also focused on making content go viral. Or creating quizzes or games with your content. That’s why people turn up to Buzzfeed.

Buzzfeed 354

Buzzfeed Content Tips Blogging 354

socalTECH

MARCH 24, 2011

Santa Monica-based Demand Media , the Internet content publishing company run by Richard Rosenblatt, is applying its crowdsourced content model to eNom , the domain name registrar it owns. According to eNom, it has put up a new content portal focused on the.ORG domain name, which is powered by Demand Media's creative studios.

Demand 165

Demand Content Media Santa Monica 165

socalTECH

APRIL 5, 2010

Among the many companies launching iPad-focused applications and content over the weekend, Los Angeles-based social networking site MySpace said that it is now presenting a custom, home page for people visiting the site through the Apple iPad browser.

Customer 203

Customer Custom Social Network Sites 203

socalTECH

JUNE 14, 2013

He explained the sharing of cute dog photos came out of the company''s desire to create engaging content in Facebook, about something that people find interesting. Hirschhorn says that social is "absolutely" one of its main channels for customers--but does say that the top way people learn about the service is still word of mouth.

Customer 216

Customer Custom Santa Monica Social Media 216

InfoChachkie

JULY 16, 2012

As noted in YouTubers Come Of Age – Google Scores A Solid Return On Its Video Development Fund , many YouTube personalities are sensitive to the nature of the ads associated with their content. Skimlinks is an affiliate marketing tool that allows website publishers to readily monetize their online content.

Customer 226

Customer Custom Entrepreneur Advertising 226

Southern California Edison Blog

MARCH 23, 2021

A content delivery network (CDN) is a network of edge servers that accelerate website speed and content delivery by hosting content physically closer to customers via points of presence (PoP). Read More: Best Network Setups for Media Content Delivery. Improved User Experience. seconds. . Reduced Costs.

Content 54

Content Networking HTML Southern California 54

Startup Professionals Musings

MAY 14, 2017

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Even great products need great marketing “content” to fuel the ascent of their online message. It’s all about content that will bring the masses to your business: Highly relevant.

Content 67

Content Marketing Newsletter Writing 67

Startup Professionals Musings

DECEMBER 8, 2013

You have to build a web presence with marketing content to get visibility above the 51 million other new websites created last year, and attract the customers you need. A good start is a book on content marketing, “ Accelerate! ” Curation, the most efficient content. Start creating content today. Marty Zwilling.

Content 114

Content Marketing Startup eBook 114

socalTECH

FEBRUARY 19, 2016

The company operates the Ipsy Open Studios based in Los Angeles, which specifically caters to content creators in the beauty area. Corey Weiss: It is critical that you surprise and delight your customers, month over month, by. So it's all about content and community. delivering value. The equivalent value is approximately $40.

Commerce 100

Commerce Content Sample Yahoo 100

socalTECH

JULY 25, 2011

Santa Monica-based EdgeCast , the content delivery network provider, is reporting this morning that it now has more than 3,000 customers using its services. EdgeCast said around 1,000 of those customers were added in the last six months, and included ShoeDazzle, Yellowbook, and AllSaints.

Customer 133

Customer Custom Report Santa Monica 133

Startup Professionals Musings

FEBRUARY 20, 2022

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Even great products need great marketing “content” to fuel the ascent of their online message. It’s all about content that will bring the masses to your business: Highly relevant.

Content 146

Content Newsletter Competition Writing 146

SoCal Tech Calendar

SEPTEMBER 7, 2012

Tuesday, September 11, 2012 -- Mobility: Exceeding Your Customers? What can you do to delight your customers and inspire them to return to your app again and again? What can you do to delight your customers and inspire them to return to your app again and again? Expectations. San Diego Software Industry Council.

Mobile 124

Mobile Customer Custom San Diego 124

Both Sides of the Table

OCTOBER 10, 2011

Some customer segments value the DVD business and these may be more price sensitive. Some customer segments value the convenience of instantly available films. Netflix needs to segment their customers and charge each what is appropriate. We need video reel to show customers that you care. ” customer segment.

Netflix 287

Netflix Customer Custom Pricing 287

Startup Professionals Musings

DECEMBER 1, 2012

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Even great products need great marketing “content” to fuel the ascent of their online message. It’s all about content that will bring the masses to your business: Highly relevant.

Content 99

Content Startup Newsletter Writing 99

Startup Professionals Musings

JULY 1, 2019

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. High-technology product startups, without customers, don’t make a business. Solis outlines the heuristics of social psychology that are key to building positive customer experiences today.

Customer 85

Customer Custom Social Media Technical Review 85

Startup Professionals Musings

OCTOBER 27, 2012

You have to build a web presence with marketing content to get visibility above the 300 million other new websites created last year, and attract the customers you need. Recently I was reviewing a book on content marketing, “ Accelerate! ” Curation, the most efficient content. Start creating content today.

Examples 93

Examples Content Marketing Entrepreneur 93

socalTECH

DECEMBER 3, 2010

Los Angeles-based Encompass Digital Media said today that it is in a definitive agreement to acquire the global content distribution business of Ascent Media Corporation. The deal is worth approximately $120M, split between $113M in cash plus assumption of debt obligations worth approximately $7M.

Media 178

Media Content Los Angeles Networking 178

Startup Professionals Musings

MAY 25, 2014

The days are gone when a techie or a genius could build things in his garage and customers would find and buy the product, based purely on the “wow factor” of the technology. Thus customers and partners rely more and more on personal engagement with people. New technologies are everywhere today. Offer utility to each audience member.

Customer 99

Customer Custom Startup Content 99

InfoChachkie

JULY 5, 2012

Coull Entrepreneurs Get More Customers. <JG change the link in first sentence to the infoChachkie post> As noted in YouTube Scores A Solid Return On Its Video Development Fund , many YouTube personalities are sensitive to the nature of the ads associated with their content. Stitching Content With Commerce.

Customer 133

Customer Custom Entrepreneur Advertising 133