socalTECH

MAY 21, 2014

Are you a content creator for the web? It turns out, nowadays, creating the content is only a small part of your job description The most successful YouTubers, studios, brands and agencies today are intensely focused on using social media to engage with fans, get that content out there, and grow their audience.

Downey 215

Downey Content Help Startup 215

Both Sides of the Table

FEBRUARY 18, 2020

I’ve spent a lot of my career thinking about digital and online video (with investments in companies like Maker Studios) so for that reason amongst many, I was excited to open the Upfront Summit a few weeks ago by interviewing Meg Whitman about Quibi and the digital media space. Between the heavy hitters at the helm, the more than $1.4B

Content 244

Content Netflix Platform Mobile 244

InfoChachkie

JANUARY 20, 2014

How much will social media fame cost you in 2014? This reality encourages some high-profile individuals to manipulate their social media standing by acquiring fake followers. Thus, if you purchased all of the social media "juice" shown here, it would only cost you about, $6,804. Content matters, not puffery. .

Social Media 274

Social Media Media Technical Review Software Review 274

Both Sides of the Table

MAY 28, 2016

I’ve been online for nearly 30 years (yes, there was CompuServe and Prodigy before the www), blogging for 10 and using social media tools since the earliest days. The bad was that it seems like when I shared media on Facebook I wouldn’t get any heat initially so Twitter was my go to place to share my blog.

Social Media 240

Social Media Snapchat Media Blogging 240

TechCrunch LA

SEPTEMBER 7, 2021

In today’s highly competitive ad environment, both content and data are kings. At the time, it was doing Facebook media buying for e-commerce companies. Not just content that looks and feels great, but video that is reverse-engineered to sell product. The key takeaway? What can you tell us about MuteSix as an agency?

Commerce 211

Commerce Content Marketing Startup 211

socalTECH

FEBRUARY 21, 2019

Burbank-based streaming video startup Loop Media announced on Thursday that it has acquired ScreenPlay , a video service provider which licenses videos for use in such locations as Hard Rock Cafes, Norwegian Cruise Line, Yard House, Buffalo Wild Wings and Margaritaville. Financial details of the cash-and-stock deal were not announced.

Media 145

Media Burbank Content Acquisition 145

socalTECH

MAY 10, 2013

We caught up with CEO Walter Delph to hear how the promise of social media advertising has measured up to reality, and what that means for brands and marketers today trying to leverage the new reality of social conversations. When you say social media, what does that encompass for you now--Twitter, or beyond just Twitter? Millenials?

Social Media 237

Social Media Advertising Media Metrics 237

socalTECH

JANUARY 19, 2018

Disney Digital Network , part of Disney Consumer Products and Interactive Media (DCPI), is in a content deal with videogame streaming service Twitch , where Disney will provide content from four Disney content creators to Twitch. Financial details of the deal were not announced. READ MORE>>.

Content 138

Content Demand Media Networking 138

Both Sides of the Table

AUGUST 23, 2012

In case you don’t know, they are one of the biggest media companies in the world. He also covered how “traditional media companies” think about the future and how they view disruption. Do you feel protected from new media? 11:00 Andrew on the importance of high-quality content.

Media 285

Media Company Companies Venture Capital 285

socalTECH

JUNE 5, 2018

Getty Images has launched a new, custom content service in Los Angeles, called Getty STUDIO. According to Getty Images, STUDIO will be a "full-service production agency" and provide services to brands. READ MORE>>.

Content 133

Content Media Los Angeles Services 133

socalTECH

JANUARY 19, 2018

Los Angeles-based production and content firm Will Packer Media said on Thursday that it has acquired women's lifestyle site xoNecole , a lifestyle site aimed at "urban millenial women". Will Packer Media said it will accelerate growth of xoNecole, adding video, social and mobile offerings, plus a newsletter and event series.

Media 138

Media Newsletter Content Sites 138

socalTECH

OCTOBER 3, 2014

This is an interesting combination of media and online website, can you talk about the strategy there? We broadcast a launch video, which describes the dream job, and if you want to apply, you can create your own video on why you should have the job, and use the power of social media to get that job by getting as many votes as you can.

Platform 233

Platform Media Startup Social Media 233

Both Sides of the Table

SEPTEMBER 17, 2013

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. People aren’t going to fundamentally change their media consumption patterns just as consumers don’t fundamentally change their diets.

Company 339

Company Companies Technical Review Content 339

L.A. Business Journal

OCTOBER 12, 2020

Social platforms and media content creators in Los Angeles are leveraging their influence to encourage voting by Gen Z and millennial audiences as registration deadlines approach.

Company 264

Company Companies Los Angeles Content 264

socalTECH

NOVEMBER 29, 2017

CEO Evan Spiegel blames social media --implying, indirectly, Facebook--for the phenomenon of "fake news", saying that personalized newsfeeds have revolutionized the way people share and consume content but at a "huge cost to facts, our minds and the entire media industry." In an editorial, posted this morning, Snap, Inc.

Social Media 138

Social Media Snapchat News Media 138

socalTECH

SEPTEMBER 18, 2017

Beverly Hills-based OWNZONES Media Network , a technology and entertainment company which provides products for the motion picture, television and digital content creation industries, says it has named Rob Hopps as Chief Security Officer (CSO), and Senior Vice President, Platform Operations.

Beverly Hills 149

Beverly Hills Media Networking Entertainment 149

Both Sides of the Table

MAY 7, 2013

Anyone who reads this blog frequently will know that I am a big believer in low-cost video content and specifically the power of YouTube as a content creation & distribution platform. Our industry just took one big step towards legitimacy with the hiring of renowned media exec Ynon Kreiz to run Maker Studios.

Media 320

Media CTO Coach CTO Hire Los Angeles 320

socalTECH

OCTOBER 8, 2013

The United Talent Agency is ramping up its outreach to early stage, digital media companies, with a new hire from the Los Angeles technology industry. united talent agency hollywood content venture capital investment betterworks docstoc' READ MORE>>.

Invest 260

Invest USC Hollywood Incubator 260

Berkonomics

APRIL 21, 2022

We think of media advertising as either paid or free – placed by paying a fee or by a PR firm or by you at no placement cost, especially when you provide editorial content beneficial to the publisher. But now there’s new media…. And here’s the most powerful new media model. first appeared on BERKONOMICS.

Advertising 156

Advertising Media Social Media Newsletter 156

Tech.Co

JANUARY 15, 2018

Our model evolved over time as the landscape changed, from ticket sales and sponsorships to online advertising, content marketing, and consulting. The experiences and lessons Jen and I have gained since leaving AOL to build our own media brand have been numerous. We are also incredibly grateful for all of those who believed in us.

Media 175

Media News Organization Content 175

socalTECH

JULY 16, 2012

With the proliferation of social media, how do you--as a brand--manage all of those various websites, content, and media? Los Angeles-based Fliptu (www.fliptu.com), headed by Jeremy Gocke , thinks it has this figured out, by providing a central place to access a brand's content, across social networks. What is Fliptu?

Social Media 268

Social Media Media Social Network Seed Funding 268

Both Sides of the Table

JUNE 20, 2014

As you may know we co-lead the first round of financing of Maker Studios, the largest overall producer for online video content, along with Greycroft Partners. Every politician in the country knows this as well as every consumer brand, every retailer, every restaurant and every media company. In fashion and shopping you have StyleHaul.

Invest 291

Invest Content Media Networking 291

socalTECH

MARCH 7, 2019

Burbank-based streaming media firm Loop Media says it has launched its first, OTT service, called The Preview Channel , on XUMO TV. Loop Media recently announced its "short-form" streaming startup, saying it raised $10M in funding. READ MORE>>.

Media 133

Media Electronic Arts Burbank Hollywood 133

Both Sides of the Table

NOVEMBER 5, 2012

You will not fundamentally change consumers media consumption habits. And investing in content companies won’t return money! Costs of product on YouTube content is literally 99% cheaper than traditional TV and; Distribution of content can now go viral and can predictably distributed via social networks.

Hollywood 374

Hollywood Content Yahoo Java 374

socalTECH

SEPTEMBER 28, 2018

According to H Code, the new product offers up a "fully integrated" digital marekting and media solution to connect brands and agencies with U.S. Hispanic consumers. The expansion pushes H Code further into the land of agencies with additional services, on top of its current digital advertising representation services.

Media 124

Media Product Marketing Santa Monica 124

socalTECH

JULY 17, 2020

Los Angeles-based Jukin Media , the viral- and user-generated content company, has promoted Lee Essner to the post of Co-CEO, the company said late Thursday. Essner--who has been President and Chief Operating Officer at the company since 2013, will share the CEO post with Jukin Media founder Jonathan Skogmo. READ MORE>>.

Media 113

Media Idealab Content Los Angeles 113

Both Sides of the Table

APRIL 30, 2011

And as Jon Steinberg of Buzzfeed points out, the CTRs for social media banner ads are just 0.08%. The fundamental problem with banner ads is a condition called “banner blindness&# meaning that our eyes are really quickly trained to look at what is most relevant on the page – the content we want to see. Holy Shiitake !

Advertising 352

Advertising Media Social Media Screening 352

socalTECH

SEPTEMBER 2, 2021

Los Angeles-based Whip Media has named Jamie Otero a the company's new Vice President of Business Development and Content Strategy. The company said the appointment comes as it has added Globo, Univision's VIX and Onza to the Whip Media Exchange, the company's data and AI-powered content rights marketplace.

Media 113

Media Content Los Angeles Angel 113

Both Sides of the Table

FEBRUARY 18, 2013

Global audiences of prosumer video producers will create content that is viewed by global audiences in numbers far in excess of traditional TV. It means the “ torso TV ” consumption patterns will be more important than the head or the long tail for the next era of media companies. 200 million views. Suck it traditional TV.

Startup 380

Startup Media Content Platform 380

socalTECH

JULY 22, 2020

Los Angeles-based Whip Media Group , a developer of software used by the entertainment industry to manage content, said that Shout! Whip Media says that Shout! Factory is a distributor and content producer that acquires, develops, and markets movies, TV series, and other pop culture programming. READ MORE>>.

Media 113

Media Entertainment Content Los Angeles 113

L.A. Business Journal

NOVEMBER 14, 2016

Two years after Maker Studios co-founder Danny Zappin was ousted as head of the online video firm, a group of former and current executives at his new venture, Zealot Networks, is trying to acquire the branded content company and replace him as chief executive.

Content 100

Content Media Networking Company 100

Both Sides of the Table

JUNE 30, 2014

He has a long career in developing products and companies (such as Pogo, Excite@Home, Demand Media, The Daily Plate and now TasteMade) discussed much about his career choices and lessons. He said that Tastemade views it more as a programming challenge than a challenge in changing the content itself.

Product 292

Product RSS Social Media Content 292

socalTECH

NOVEMBER 19, 2014

ventureLab is currently targeting companies in the area of advertising technology, social/gaming media, content and community. Prasad is part of new media company the Collaborative, and is known for catapulting Kogi BBQ into the limelight via his Twitter social media campaign. READ MORE>>.

Incubator 229

Incubator Seed Funding Startup Social Media 229

Startup Professionals Musings

DECEMBER 8, 2021

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the almost 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Build your brand and expert visibility.

Social Media 142

Social Media Media Platform Customer 142

TechCrunch LA

FEBRUARY 2, 2021

The Los Angeles-based commerce and content platform StackCommerce has been acquired by the Integrated Media Company, a holding company set up by the massive private equity fund, TPG, to acquire new media businesses. As a part of Integrated Media, StackCommerce will join properties like Fandom and Goal.com.

Media 134

Media Commerce Company Companies 134

socalTECH

JANUARY 8, 2020

For today's interview, we spoke to Bill Curtis , the founder of Malibu-based CurtCo Media (www.curtco.com). We spoke to Bill about CurtCo's move into the podcasting area, and why he thinks podcasting is the next frontier in media. To a content provider, that's something you have to pay attention to. That is amazing.

Media 150

Media Report Advertising Content 150

socalTECH

AUGUST 12, 2021

Los Angeles-based viral video licensing company Jukin Media has been acquired by Trusted Media Brands, the parent company of Reader's Digest, the companies said on Thursday. Jukin Media specializes in finding viral video clips, and then working with the creators of those videos to handle licensing of those clips to media companies.

Media 113

Media Los Angeles Help Angel 113