socalTECH

OCTOBER 7, 2008

Santa Monica-based Tsavo Media, the new startup venture of former Userplane founder Michael Jones, said Tuesday that it has named Steve Schepke as General Manager of Tsavo Agency, a new unit focused on providing monetization services to content providers. According to Tsavo, Schepke joins Tsavo from Commission Junction. READ MORE>>

Tsavo 100

Tsavo SEO Search Engine Optimization Userplane 100

socalTECH

AUGUST 22, 2012

The product includes web hosting, social media, mobile, content creation, website creation, SEO, and other services for those businesses. The firm said its new Launch by Local product is aimed at small and medium-sized businesses, and helps customers with digital marketing. The new tool will start at $249 per month for SMBs.

Marketing 169

Marketing Services SEO Social Media 169

Both Sides of the Table

JANUARY 11, 2014

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg?

Technical Review 384

Technical Review SEM SEO Marketing 384

socalTECH

MARCH 1, 2010

Perfect Market is developing software to automatically monetize long tail content from newspapers and other publishers, by matching their archive articles and applying SEO, social media, and other techniques--as well as matching advertisers--to that content. READ MORE>>.

Altadena 154

Altadena Marketing Idealab Journal 154

TechEmpower

JULY 24, 2023

Ads, Viral/Social, SEO)? What special data, content, APIs, etc., Do you need to process user-contributed media? How often is message content updated? SEO Support Will URLs and page content need to be properly formed for SEO? What back-end support for SEO is needed? What content is searchable?

Develop 520

Develop Development Technical Review SEO 520

socalTECH

APRIL 14, 2010

Lolita was founder of ModernMom.com, which she sold to Richard Rosenblatt's Demand Media last year, and we caught up with Lolita to learn more about her newest venture. Lolita Carrico: Social media had a lot to do with it, for sure. Also, we have lots of content. It's a lot of content, but then again we have lots of sites.

Networking 230

Networking Social Media Startup Search Engine Optimization 230

socalTECH

SEPTEMBER 18, 2014

San Diego-based Covario , the search and content marketing agency, is being acquired by Dentsu Aegis Network , the companies said late Wednesday. According to the two, Covario has over 140 professionals offering up paid and organic search, social media, and content marketing services to brands and direct marketing clients.

Networking 124

Networking SEO Organic Search Social Media 124

Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 135

Social Media Framework Media Metrics 135

Both Sides of the Table

JANUARY 12, 2014

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. Of course once submitted you could send out links to your friends and ask them to upvote your content and that would help. How do people drive SEO growth?

Marketing 379

Marketing Startup SEM SEO 379

socalTECH

MARCH 21, 2011

What do children's vitamins and social media have to do with one another? Gordon Gould , the co-founder of SmartPants, talks about the company and how it's applying what he learned founding ThisNext and from a long experience in the social media market to the consumer products goods area--what he describes as Brands 2.0.

Web 225

Web Social Media SEO Media 225

socalTECH

MARCH 2, 2016

Los Angeles-based Render Media (www.rndr.com), which is creating a publisher geared at the social world, social channels, and sharing. We caught up with co-founder and CEO Vic Belonogoff to learn more about Render Media, whose flagship site is Opposing Views. Tell us about Render Media? They raised something between $2.5

Media 100

Media Content News SEO 100

Startup Professionals Musings

JUNE 13, 2015

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Social media as a marketing tool is here to stay, and is now widely accepted.

Social Media 108

Social Media Media Marketing Resource 108

socalTECH

FEBRUARY 7, 2019

The company says it offers up content marketing, SEO, paid marketing, social media marketing, and other related services. Financial details of the investment were not announced. Power Digital Marketing is led by CEO Grayson Lafrenz and co-founder Robert Rodrigues. READ MORE>>.

Marketing 113

Marketing SEO Funding Social Media 113

SoCal CTO

JANUARY 20, 2009

I'm happy to announce the launch of the Los Angeles Tech Content Community. This is the beginning of a content community that collects and organizes the best content from blogs and web sites. The content comes from other places. The bottom line is that Los Angeles Tech is trying to help find and navigate that content.

Los Angeles 150

Los Angeles Angel Mixergy Tech Coast Angels 150

Both Sides of the Table

APRIL 23, 2011

Yes an online video startup in ‘99 that helped large media companies encode and distribute their videos through portals. The first phase was just getting all the content online via YouTube. He is starting to see this occur in sites that are verticalizing content. Startup after Iron Planet? (6:00 6:00 – 7:30). 34:30 – 37:00).

Capital 265

Capital Venture Capital Veoh Startup 265

Startup Professionals Musings

DECEMBER 1, 2013

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity. These give good customer connection and SEO.

Social Media 103

Social Media Media Marketing Startup 103

SoCal CTO

NOVEMBER 17, 2009

It’s something I speak about quite a bit (see Social Media to Build Reputation and Reach Prospects and Social Media for Service Professionals ). Poogling events/webinar, radio show expansion and social media relationships and events. I’m more familiar with content marketing in B2B Marketing. Great stuff!

Acquisition 170

Acquisition Customer Custom Ideas 170

SoCal CTO

APRIL 1, 2009

I am excited to be participating in and announcing the of: Southern California Tech Central This is a community of people in Southern California who have come together to help find and organize the best content from blogs, news sources and other web sites all around technology in So Cal. And perhaps to stimulate new connections.

Southern California 150

Southern California TechEmpower Technology Council Metrics 150

Startup Professionals Musings

AUGUST 18, 2013

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 102

Social Media Media Product Metrics 102

Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management.

Social Media 96

Social Media Media Marketing Metrics 96

Startup Professionals Musings

OCTOBER 23, 2012

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity. These give good customer connection and SEO.

Media 92

Media Social Media Marketing Resource 92

Startup Professionals Musings

JULY 27, 2012

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 91

Social Media Media Metrics SEO 91

socalTECH

MARCH 2, 2010

Alec Shankman: It's an interesting space, because a lot of folks came out and tried to blend technology and Hollywood by creating content portals. Unfortunately, a lot of those companies are subsequently disappearing. Alec Shankman: We raised an initial seed round from a company called NCT, which is a Columbus, Ohio based venture fund.

Hollywood 252

Hollywood Startup Sites SEO 252

socalTECH

OCTOBER 21, 2016

According to Wpromote, it will offer up a select group of nonprofits and charities with a day long event next week, Wprobono: Digital Day in LA, to help them learn about paid and earned social media, content marketing, email marketing, SEO, paid search, and more.

El Segundo 100

El Segundo Marketing Paid Search SEO 100

SoCal Tech Calendar

JANUARY 17, 2011

Rand Fishkin, CEO and Co-Founder of SEOmoz, co-authored the Art of SEO from O'Reilly Media and was named on the 40 Under 40 List and 30 Best Young Tech Entrepreneurs Under 30, will be discussing why paying for marketing is expensive, challenging and often out of reach for many small businesses and startups. See [link] (more)

Organization 100

Organization Marketing Startup SEO 100

Both Sides of the Table

JANUARY 19, 2015

Along with Greycroft, I was the first institutional investor in Maker Studios (sold to Disney for nearly $1 billion) and am still the largest investor in Mitu Network , the largest online video producer of Latino content. A new generation of content producer and video style has emerged that is distinctly different from what you see in TV.

SEM 150

SEM Content Platform Acquisition 150

Tech Zulu Event

JANUARY 31, 2011

As content creators, these statistics are daunting. The content of a video can in many instances provide amazing sound bytes and SEO friendly lines that unfortunately never get tracked. This means that 50% of the videos lifetime views will happen in that time frame. After twenty one days over 75% of views will occur.

SEO 91

SEO Statistics Content Social Media 91

Tech Zulu Event

NOVEMBER 2, 2011

The TechZulu team is coming back to Pubcon this year from November 9-10 to bring you some amazing content from the masters of affiliate marketing, Search and SEO, Social Media, Link building, Advertising, Branding, PR, Analytics and tons more. Other then to come hang with the TZ crew of course.

SEO 64

SEO Advertising Conference Social Media 64

socalTECH

OCTOBER 25, 2012

Tracy DiNunzio: RecycledBride and Tradesy are same of the same company, Recycled Media. I spent probably the first six months of RecycledBride in creating lots of content. The easiest way to do that, was to become a resource for great content. Speaking of RecycledBride, how is this all related?

Startup 236

Startup Education Acquisition Funding 236

Tech Zulu Event

OCTOBER 27, 2010

The TechZulu team is coming back to Pubcon this year from November 8-11 to bring you some amazing content from the masters of affiliate marketing, Search and SEO, Social Media, Link building, Advertising, Branding, PR, Analytics and tons more. Visit TechZulu for full story.

SEM 61

SEM SEO Social Media Advertising 61

socalTECH

FEBRUARY 23, 2009

San Diego-based Newsforce (www.newsforce.com) is a startup which is looking to take advantage of the hunger of the newspaper and media business for revenue, and has created a product which takes press releases and commercial content, and inserts them onto news sites in "sponsored content" blocks. We call it storytelling media.

News 124

News Advertising Press Sites 124

Startup Professionals Musings

OCTOBER 3, 2012

Content is king of the road. The site must have more and better content (information presented) than your competitor. Digital content includes text, graphics, sound, and video, with presentation style, currency, and appeal. The best content gets attention and keeps momentum growing. Engage your audience with social media.

Startup 96

Startup Social Media Content Paid Search 96

Both Sides of the Table

MAY 15, 2010

SocialVibe – Social media monetization platform that benefits non-profit organizations and social causes. Ad.ly – (disclosure: I led the funding on Ad.ly) Provides an in-stream advertising platform for any content creator (individual or organization) with an online social presence. OTHER DEALS. Primarily targets SMBs.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

Startup Professionals Musings

APRIL 1, 2017

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 62

Social Media Media Metrics SEO 62

Startup Professionals Musings

DECEMBER 23, 2017

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Social media as a marketing tool is here to stay, and is now widely accepted.

Media 59

Media Marketing Social Media Resource 59

Startup Professionals Musings

JULY 24, 2015

More important, if someone does find your site, the content better be enticing enough for them to come back. New and relevant content on a regular basis is a major driver in search engine optimization, as well as the inbound and outbound links that blog comments generate. It's the first step to full use of social media marketing.

Blogging 110

Blogging Startup Search Engine Optimization Social Media 110

Startup Professionals Musings

NOVEMBER 12, 2013

Content is king of the road. The site must have more and better content (information presented) than your competitor. Digital content includes text, graphics, sound, and video, with presentation style, currency, and appeal. The best content gets attention and keeps momentum growing. Engage your audience with social media.

Social Media 93

Social Media Content Startup Web 93