socalTECH

MARCH 28, 2014

Los Angeles-based Fullscreen , the video content network operator, said Friday that it has acuqired video game media site ScrewAttack. fullscreen merger acquisition content youtube screwattack videogame video game gaming conference' Financial terms of the acquisition were not announced. READ MORE>>.

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FEBRUARY 24, 2012

The Los Angeles area is fast becoming the content hub for online video site YouTube , a position that takes advantage of both the LA region's long history in the entertainment business, and the rise of a slew of startups producing content specifically aimed at the YouTube audience. READ MORE>>.

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MARCH 13, 2013

PublishThis , the Los Angeles startup headed by Matt Kumin, has enhanced the firm's online, content marketing and curation management tool. The firm said the latest version of its platform is aimed at brands, retailers, media companies, and trade associations, to help them scale their content efforts across digital channels.

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SoCal CTO

JULY 13, 2011

This site aggregates and filters content from thought leaders who talk about topics such as Marketing , Sales , Design , Revenue , Hiring , Social Media , Business Models , Metrics , PR , Venture Capital , Angel Investors , Bootstrapping , Incubators , Agile and many others.

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AUGUST 6, 2012

Santa Monica-based Demand Media (www.demandmedia.com) has seen its share of ups and downs as one of the highest visibility technology and media companies to come out of Southern California's technology ecosystem in recent years. What is Demand Media doing nowadays? Our whole goal is to create content for real life.

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MARCH 1, 2011

Los Angeles-based Demand Media , the online publishing firm headed by Richard Rosenblatt, along with food and cooking celebrity Rachel Ray , said this morning that they are in a multi-year, exclusive partnership to develop co-branded content in the food category. Financial details of the deal were not disclosed.

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AUGUST 8, 2014

Santa Monica-based Demand Media reported a steep drop in revenues for the last quarter, saying that it had $89.8M According to Demand Media, the drops were the result of a 24 percent decline in content and media revenue, which came despite a slight increase in traffic. demand media content traffic revenues'

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MAY 5, 2011

West Hollywood-based CityGrid Media , the unit of IAC formerly known as CitySearch, said today that it has acquired BuzzLabs , a social media monitoring and sentiment analysis software developer. CityGrid Media operates the Citysearch, Insider Pages and Urbanspoon web sites. Financial terms of the deal were not announced.

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JUNE 27, 2013

Santa Monica-based Demand Media has made an interesting move this morning, launching a brand new, subscription fitness and nutrition program. Demand Media said it new Stronger program is part of a "key initiative" to expand its paid content porfolio. Stronger is an offshoot of Demand Media''s LIVESTRONG.COM site.

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MAY 7, 2013

Santa Monica-based online digital media publisher Demand Media keeps on getting bigger and bigger. The company said the growth in revenues came from "strong growth" on its owned & operated content and media properties, plus its acquisition of Creativebug, the arts and crafts instruction site. READ MORE>>.

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MARCH 19, 2013

Santa Monica-based Demand Media said this morning it has expanded into the online learning market, and has acquired Creativebug , an online site which provides educational videos around art and carft instruction. Financial details of the acquisition were not disclosed. The firm was based in San Francisco. a month) or a la carte ($9.99

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OCTOBER 31, 2011

Santa MOnica-based Demand Media is one of the new partners for YouTube , in the big original content programming push by Google's video site, the firm said today. YouTube, in a bid to bolster the content on the site, is launching a new original channels initiatives with plans to launch over 100 new channels in the next year.

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MAY 2, 2011

Santa Monica-based GotCast , the online casting site run by Alec Shankman, told its users today that it is gearing up to launch a new, spin-off website for its social media contest platform.

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APRIL 15, 2014

According to USC Marshall''s Sports Business Institute, and USA TODAY Sports Media Group, the new online publication will provide daily content on breaking news, current events and ongoing topics in the sports industry, including media trends, emerging technologies, new venues, sponsorship deals and marketing campaigns impacting the sports world.

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Eric Greenspan

MAY 25, 2010

What I mean by this is we do radio better by building it around the web, social media and traditional marketing strategies alongside, behind and wrapped around our radio shows. For one, we built a following by using Facebook and Twitter and other social networking sites. We post podcasts immediately on the blog, websites and iTunes.

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FEBRUARY 21, 2017

Culver City-based Jukin Media , which licenses and distributes viral, user-generated content for the TV, web, and other platforms, has inked a new content deal with Japanese MCN UUUM , the two announced this morning. Financial details of the deal were not disclosed. Financial details of the deal were not disclosed.

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JULY 11, 2011

Los Angeles-based Break Media , the online digital video site run by Keith Richman, and Scripped.com , the online screenwriting site headed by Sunil Rajaraman, have named a winner in a contest sponsored by the two companies. The two sites said they received more than 300 submissions in the contest. READ MORE>>.

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FEBRUARY 28, 2012

Looking to enhance the advertising units on its network of sites, Santa Monica-based Demand Media said today that it has launched a new set of "social feed ads" to its advertisers. Demand Media said its new Social Feed ad management tools allow its advertisers to deliver customized, social media content via live rich media ads.

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socalTECH

DECEMBER 12, 2012

Los Angeles-based Evolve Media Corp , which operates such sites as CraveOnline, totallyher Media, GameRevolution, and LiveOutdoors, said today that it has launched a new online advertising product. The company said its INgage product semantically maps site content and helps online advertisers reach site visitors.

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JULY 23, 2013

Online publisher Resignation Media , the publisher of the humor site TheChive is leaving Los Angeles, and is moving its operations to Austin, according to a report Tuesday. Resignation Media was based in Venice Beach, and publishes a series of mostly male-focused (women, funny videos, humor) websites. READ MORE>>.

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OCTOBER 5, 2011

X1 Discovery said today that it has launched a new, electronic discovery software called X1 Social Discovery, which is specifically aimed at helping computer forensics professionals address social media content. X1 Discovery said it will be releasing its software on October 18th, priced at $945 per seat annually.

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socalTECH

OCTOBER 3, 2014

This is an interesting combination of media and online website, can you talk about the strategy there? We broadcast a launch video, which describes the dream job, and if you want to apply, you can create your own video on why you should have the job, and use the power of social media to get that job by getting as many votes as you can.

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JANUARY 19, 2018

Los Angeles-based production and content firm Will Packer Media said on Thursday that it has acquired women's lifestyle site xoNecole , a lifestyle site aimed at "urban millenial women". Financial terms of the acquisition were not disclosed. READ MORE>>.

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MAY 9, 2016

Santa Monica-based Demand Media reported its quarterly earnings Monday afternoon, revealing a precipitous decline in the company's content revenues. Demand Media said that its Content and Media revenues dropped 40%, from $22.5M The firm most recently sold online humor site Cracked in April as part of that shift.

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SEPTEMBER 6, 2012

Online advertising provider Real Media Group , which is part of 24/7 Media, said today that it has launched three new video formats. The Social Slide Bar links users to social media sites like Facebook; the Action Button links to retailers like Amazon.com; and the Click-to-Long Play format features links to longer, branded content.

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socalTECH

OCTOBER 22, 2012

Santa Monica-based Demand Media announced today that it is powering a new Travel Channel for newspaper the Arizona Republic. According to Demand, it is launching the new brand on AZCentral.com , the online site for the Arizona Republic. Financial details of the win were not disclosed. READ MORE>>.

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OCTOBER 18, 2012

San Diego-based venture investor Avalon Ventures has backed a developer of video advertising products, Selectable Media , to the tune of $2M. Selectable Media, which is based in New York, lets users opt into branded video advertising in exchange for free access to content on web and mobile apps.

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MAY 9, 2012

Santa Monica-based Demand Media , the online publishing business run by Richard Rosenblatt, announced its first quarter 2012 results yesterday, and also raised its fiscal 2012 financial guidance. Demand Media said it now expects full year 2012 revenues to be between $361.0M to $367.0M.

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socalTECH

JANUARY 8, 2013

Burbank-based Beachfront Media , the developer of video distribution tools, applications, and other infrastructure--and operator of video discovery site MeFeedia.com --said this week that it has racked up 3 billion video views across its properties, resulting in 1 billion ad impressions for its partners. READ MORE>>.

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MAY 10, 2013

We caught up with CEO Walter Delph to hear how the promise of social media advertising has measured up to reality, and what that means for brands and marketers today trying to leverage the new reality of social conversations. When you say social media, what does that encompass for you now--Twitter, or beyond just Twitter? Millenials?

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JULY 16, 2012

With the proliferation of social media, how do you--as a brand--manage all of those various websites, content, and media? Los Angeles-based Fliptu (www.fliptu.com), headed by Jeremy Gocke , thinks it has this figured out, by providing a central place to access a brand's content, across social networks. What is Fliptu?

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MARCH 11, 2014

Santa Monica-based Demand Media said today that it has linked with Electus Digital , to offload premium ad sales for its Cracked.com website. According to the two, Electus Digital will now offer exclusive premium ad sales representation for Cracked.com, including custom branded content and "high-impact" ad units on the site.

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AUGUST 26, 2014

Los Angeles-based Evolve Media , the parent company of CraveOnline and TotallyHer, said late last night that it is in a partnership with Moat , where Moat will help to audit the viewability of all of its properties. Evolve says its family of sites now reach 95 million people each month. Financial details of the deal were not disclosed.

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JUNE 29, 2011

Irvine-based Specific Media , the Internet advertising network run by Tim Vanderhook, has released further details on the company's acquisition of Myspace , saying that Justin Timberlake is taking an ownership stake and major role in the acquisition. READ MORE>>.

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APRIL 14, 2010

Our interview this morning is with Lolita Carrico, founder of Gloss Network for Women (www.mygloss.com), an online network of sites focused on women. Lolita was founder of ModernMom.com, which she sold to Richard Rosenblatt's Demand Media last year, and we caught up with Lolita to learn more about her newest venture.

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SoCal CTO

AUGUST 4, 2011

What are some good examples of similar sites? What special data, content, APIs, etc. Examples of other brands/sites that are similar from a brand perspective? Do you need to process user-contributed media? Content Management - do we need to allow easy editing of content in the system? Arbitrary new pages?

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JANUARY 29, 2014

Santa Monica-based Demand Media , the publisher of online content, said late Tuesday that it is changing its advertising strategy to exclusively focus on premium programmatic ads. Demand Media also did not say if those sales people would move to other efforts in the company or would be let go. READ MORE>>.

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