socalTECH

MAY 10, 2013

We caught up with CEO Walter Delph to hear how the promise of social media advertising has measured up to reality, and what that means for brands and marketers today trying to leverage the new reality of social conversations. We''re the leading social advertising platform that leverages celebrity relationships.

Social Media 237

Social Media Advertising Media Metrics 237

socalTECH

NOVEMBER 14, 2012

Pasadena-based X1 Discovery , the provider of electronic discovery software which was originally part of X1/Idealab, said today that it has launched a new version of its software aimed at capturing and analyzing social media content.

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Social Media Media Idealab Pasadena 190

socalTECH

OCTOBER 5, 2011

X1 Discovery said today that it has launched a new, electronic discovery software called X1 Social Discovery, which is specifically aimed at helping computer forensics professionals address social media content. X1 Discovery said it will be releasing its software on October 18th, priced at $945 per seat annually.

Social Media 182

Social Media Media Idealab Software Review 182

socalTECH

OCTOBER 21, 2014

Culver City-based Enplug (www.enplug.com) is looking to change those one way digital displays into social, interactive content. Nanxi Liu: Our goal is to be the software that powers content on any kind of digital display that you see anywhere, whether that''s in a restaurant, hotel, or bar. That''s ridiculous. READ MORE>>.

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Social Media Media Startup Culver City 178

socalTECH

NOVEMBER 29, 2017

CEO Evan Spiegel blames social media --implying, indirectly, Facebook--for the phenomenon of "fake news", saying that personalized newsfeeds have revolutionized the way people share and consume content but at a "huge cost to facts, our minds and the entire media industry." In an editorial, posted this morning, Snap, Inc.

Social Media 138

Social Media Snapchat News Media 138

Startup Professionals Musings

DECEMBER 8, 2021

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the almost 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” You need to be there.

Social Media 142

Social Media Media Platform Custom 142

Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Social Marketology ,” outlined the best set of steps I have seen so far for this current world: Focus on desired outcomes first. Ric Dragon, an expert in online marketing, in his classic book.

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Social Media Framework Media Metrics 135

socalTECH

MAY 5, 2011

West Hollywood-based CityGrid Media , the unit of IAC formerly known as CitySearch, said today that it has acquired BuzzLabs , a social media monitoring and sentiment analysis software developer. CityGrid Media operates the Citysearch, Insider Pages and Urbanspoon web sites. Financial terms of the deal were not announced.

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CitySearch Media West Hollywood Social Media 194

Startup Professionals Musings

JANUARY 15, 2022

If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

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Social Media Media Startup Platform 126

Both Sides of the Table

JANUARY 31, 2015

So it’s a disappointment to me that these esteemed journalists haven’t adapted to the modern media – to social media. But he hasn’t figured out that media is now two way. NYT Learn How to Use Social Media. They get the medium for delivering their content has changed.

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Social Media Media Buzzfeed Journal 150

Berkonomics

JANUARY 14, 2016

You may not know that you have access to many “free” sources of social media contacts to help you in your marketing effort. This is more than fair in exchange for the free content underneath, and a tool for you to consider if you offer any valuable content to your readers, even if specific to your industry or company.

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Social Media Media Email Content 120

socalTECH

MAY 21, 2014

Are you a content creator for the web? It turns out, nowadays, creating the content is only a small part of your job description The most successful YouTubers, studios, brands and agencies today are intensely focused on using social media to engage with fans, get that content out there, and grow their audience.

Downey 215

Downey Content Help Startup 215

socalTECH

MARCH 20, 2019

Loop Now Technologies , a startup founded by former LinkedIn and Snapchat employees--which has offices in Los Angeles--says it has launched a brand new, short-form video and social media app called Firework. The company's Chief Revenue Officer is Cory Grenier, who previously was Director of Sales & Marketing at Snapchat.

Social Media 113

Social Media Snapchat Media Content 113

Startup Professionals Musings

JUNE 13, 2015

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Focus first on the social media trinity.

Social Media 108

Social Media Media Marketing Resource 108

socalTECH

JULY 16, 2012

With the proliferation of social media, how do you--as a brand--manage all of those various websites, content, and media? Los Angeles-based Fliptu (www.fliptu.com), headed by Jeremy Gocke , thinks it has this figured out, by providing a central place to access a brand's content, across social networks.

Social Media 268

Social Media Media Social Network Seed Funding 268

socalTECH

AUGUST 27, 2015

Santa Monica-based GumGum , the developer of digital advertising and marketing tools which tie advertising into online photographs and visual content, has rolled out a new social media analysis tool. Pricing on the new tool was not announced. GumGum is led by Ophir Tanz. READ MORE>>.

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Social Media Tool Media Santa Monica 100

socalTECH

JUNE 9, 2014

Los Angeles-based Jukin Media (www.jukinmedia.com) thinks it has figured that out, and instead of trying to create viral videos, has been buying up the rights to those videos--before they really go viral--to create not just a one-hit, viral video wonder, but a sustainable business. What is Jukin Media?

Media 235

Media Content Startup IP 235

TechCrunch LA

AUGUST 24, 2020

Amanda Milligan is the marketing director at Fractl , a prominent growth marketing agency that’s helped Fortune 500 companies and boutique businesses alike earn quality media coverage, backlinks, awareness and authority. We throw away 80% of our content ideas, and you should too. Choosing the right content idea.

Content 218

Content SEO Tips Ideas 218

socalTECH

FEBRUARY 25, 2016

San Diego-based SOCi , a developer of social media management and marketing software, has raised $2.25M in funding, the company said Wednesday. SOCi is taking aim at competitors such as Hootsuite, with what it says is a "next-generation" social media content discovery and marketing product. READ MORE>>.

Social Media 100

Social Media Tool Media Marketing 100

socalTECH

DECEMBER 16, 2010

According to the firm, the new product provides Web presence management to its customers, helping customers to drive their online search discovery, manage their reputation, and also manage social media marketing. Pricing on the new offering was not disclosed.

ReachLocal 222

ReachLocal Woodland Hills Social Media Media 222

socalTECH

MAY 20, 2014

Venice, California-basd Epoxy --which was built by former executive from Team Downey--has launched a brand new set of tools aimed at helping online video creators use social media, and also disclosed a funding round. capital venture tools media social youtube video online television epoxy content hollywood teamdowney downey robert'

Downey 207

Downey Tool Bertelsmann Help 207

Startup Professionals Musings

MAY 10, 2019

Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy.

Social Media 99

Social Media Media Tool Startup 99

Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Social Marketology ,” outlined the best set of steps I have seen so far for this current world: Focus on desired outcomes first. Incorporate brand personality and voice.

Social Media 96

Social Media Media Marketing Metrics 96

Startup Professionals Musings

MARCH 2, 2019

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Build your brand and expert visibility.

Social Media 98

Social Media Platform Media Custom 98

Tech.Co

SEPTEMBER 28, 2017

We think a good place to start with this topic is on the subject of social media. Social media is popular. Using video for social media marketing is a powerful tool for building your brand and reaching your clients. Social media platforms know you better than you know yourself.

Social Media 95

Social Media Media Tips Screening 95

socalTECH

OCTOBER 3, 2014

This is an interesting combination of media and online website, can you talk about the strategy there? We broadcast a launch video, which describes the dream job, and if you want to apply, you can create your own video on why you should have the job, and use the power of social media to get that job by getting as many votes as you can.

Platform 233

Platform Media Startup Social Media 233

Both Sides of the Table

SEPTEMBER 7, 2013

It an era of social media and newsreaders titles matter a lot. I aspired to rise above the noise by putting out insightful content with a frequency that kept people coming back to check in directly on my website. So I need to stand out in two areas in which I compete for attention – social media and news readers.

Writing 326

Writing Buzzfeed Social Media Blogging 326

Both Sides of the Table

APRIL 30, 2011

And as Jon Steinberg of Buzzfeed points out, the CTRs for social media banner ads are just 0.08%. The fundamental problem with banner ads is a condition called “banner blindness&# meaning that our eyes are really quickly trained to look at what is most relevant on the page – the content we want to see.

Advertising 352

Advertising Media Social Media Screening 352

socalTECH

NOVEMBER 19, 2014

ventureLab is currently targeting companies in the area of advertising technology, social/gaming media, content and community. Prasad is part of new media company the Collaborative, and is known for catapulting Kogi BBQ into the limelight via his Twitter social media campaign. READ MORE>>.

Incubator 229

Incubator Seed Funding Startup Social Media 229

TechCrunch LA

DECEMBER 16, 2019

Mining that same well of a demand for whodunnits, a roughly one-year-old Los Angeles-based startup called Solve has raised $20 million in financing to update the genre for a new generation of media consumers. All of the major internet-age media companies had their own mobile strategies.

Social Media 131

Social Media Media Startup Mobile 131

socalTECH

AUGUST 30, 2012

Los Angeles-based Fliptu , the social media promotion startup headed by Jeremy Gocke, says it has started to line up a significant number of artists, bands, celebrities, and lifestyle brands for its service today. Fliptu's angel backers include Kelly Perdew, Sugarmaker Media, and others. READ MORE>>.

Social Network 223

Social Network Startup Social Media Media 223

Berkonomics

APRIL 21, 2022

We think of media advertising as either paid or free – placed by paying a fee or by a PR firm or by you at no placement cost, especially when you provide editorial content beneficial to the publisher. But now there’s new media…. And here’s the most powerful new media model. first appeared on BERKONOMICS.

Advertising 156

Advertising Media Social Media Newsletter 156

socalTECH

APRIL 14, 2010

Lolita was founder of ModernMom.com, which she sold to Richard Rosenblatt's Demand Media last year, and we caught up with Lolita to learn more about her newest venture. Lolita Carrico: Social media had a lot to do with it, for sure. Also, we have lots of content. Being one of the first in the mom media area has helped.

Networking 230

Networking Social Media Startup Search Engine Optimization 230

TechCrunch LA

SEPTEMBER 7, 2021

In today’s highly competitive ad environment, both content and data are kings. At the time, it was doing Facebook media buying for e-commerce companies. Not just content that looks and feels great, but video that is reverse-engineered to sell product. The key takeaway? What can you tell us about MuteSix as an agency?

Commerce 211

Commerce Content Marketing Startup 211

socalTECH

APRIL 26, 2012

Los Angeles-based startup accelerator MuckerLab is booting up its first Demo Day later this afternoon, debuting nine new startups out of its incubator focused on Internet software, services, and media. READ MORE>>.

Incubator 219

Incubator Social Media Media Software Development 219

socalTECH

DECEMBER 16, 2010

Santa Monica-based GotCast , the online casting site headed by Alec Shankman, said today that it has launched a new social media campaign with Mercedes-Benz. Financial terms of the deal were not disclosed. Deadline in the casting is December 23rd. READ MORE>>.

Social Media 208

Social Media Santa Monica Class Media 208

socalTECH

JUNE 8, 2012

Did you ever wish you had a more visual, easy to use way to identify which of your social media posts on Facebook are getting the most interest from your friends and others? A new service, Likeabilitee , is looking to do just that, by plotting your social media activity against an easy to use, visual interface.

Help 187

Help Social Media Tool Media 187