socalTECH

NOVEMBER 14, 2012

Pasadena-based X1 Discovery , the provider of electronic discovery software which was originally part of X1/Idealab, said today that it has launched a new version of its software aimed at capturing and analyzing social media content.

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Social Media Media Idealab Pasadena 190

socalTECH

OCTOBER 5, 2011

X1 Discovery said today that it has launched a new, electronic discovery software called X1 Social Discovery, which is specifically aimed at helping computer forensics professionals address social media content. X1 Discovery said it will be releasing its software on October 18th, priced at $945 per seat annually.

Social Media 182

Social Media Media Idealab Software Review 182

socalTECH

MAY 10, 2013

We caught up with CEO Walter Delph to hear how the promise of social media advertising has measured up to reality, and what that means for brands and marketers today trying to leverage the new reality of social conversations. We''re the leading social advertising platform that leverages celebrity relationships.

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Social Media Advertising Media Metrics 237

socalTECH

OCTOBER 21, 2014

Culver City-based Enplug (www.enplug.com) is looking to change those one way digital displays into social, interactive content. Nanxi Liu: Our goal is to be the software that powers content on any kind of digital display that you see anywhere, whether that''s in a restaurant, hotel, or bar. That''s ridiculous. READ MORE>>.

Social Media 178

Social Media Media Startup Culver City 178

socalTECH

NOVEMBER 29, 2017

CEO Evan Spiegel blames social media --implying, indirectly, Facebook--for the phenomenon of "fake news", saying that personalized newsfeeds have revolutionized the way people share and consume content but at a "huge cost to facts, our minds and the entire media industry." In an editorial, posted this morning, Snap, Inc.

Social Media 138

Social Media Snapchat News Media 138

socalTECH

MAY 21, 2014

Are you a content creator for the web? It turns out, nowadays, creating the content is only a small part of your job description The most successful YouTubers, studios, brands and agencies today are intensely focused on using social media to engage with fans, get that content out there, and grow their audience.

Downey 215

Downey Content Help Startup 215

Startup Professionals Musings

DECEMBER 8, 2021

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the almost 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” You need to be there.

Social Media 142

Social Media Media Platform Customer 142

Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Social Marketology ,” outlined the best set of steps I have seen so far for this current world: Focus on desired outcomes first. Ric Dragon, an expert in online marketing, in his classic book.

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Social Media Framework Media Metrics 135

TechCrunch LA

AUGUST 24, 2020

Amanda Milligan is the marketing director at Fractl , a prominent growth marketing agency that’s helped Fortune 500 companies and boutique businesses alike earn quality media coverage, backlinks, awareness and authority. We throw away 80% of our content ideas, and you should too. Choosing the right content idea.

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Content SEO Tips Ideas 218

Startup Professionals Musings

JANUARY 15, 2022

If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

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Social Media Media Startup Platform 126

Berkonomics

JANUARY 14, 2016

You may not know that you have access to many “free” sources of social media contacts to help you in your marketing effort. This is more than fair in exchange for the free content underneath, and a tool for you to consider if you offer any valuable content to your readers, even if specific to your industry or company.

Social Media 120

Social Media Media Email Content 120

socalTECH

MARCH 20, 2019

Loop Now Technologies , a startup founded by former LinkedIn and Snapchat employees--which has offices in Los Angeles--says it has launched a brand new, short-form video and social media app called Firework. The company's Chief Revenue Officer is Cory Grenier, who previously was Director of Sales & Marketing at Snapchat.

Social Media 113

Social Media Snapchat Media Content 113

Both Sides of the Table

JANUARY 31, 2015

So it’s a disappointment to me that these esteemed journalists haven’t adapted to the modern media – to social media. NYT Learn How to Use Social Media. They get the medium for delivering their content has changed. NYT First Draft. NYT Metro Desk. NYT DotEarth. Dowd follows 71. Actors, too.

Social Media 150

Social Media Media Buzzfeed Journal 150

socalTECH

AUGUST 27, 2015

Santa Monica-based GumGum , the developer of digital advertising and marketing tools which tie advertising into online photographs and visual content, has rolled out a new social media analysis tool. Pricing on the new tool was not announced. GumGum is led by Ophir Tanz. READ MORE>>.

Social Media 100

Social Media Tool Media Santa Monica 100

Startup Professionals Musings

JUNE 13, 2015

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Focus first on the social media trinity.

Social Media 108

Social Media Media Marketing Resource 108

socalTECH

JULY 16, 2012

With the proliferation of social media, how do you--as a brand--manage all of those various websites, content, and media? Los Angeles-based Fliptu (www.fliptu.com), headed by Jeremy Gocke , thinks it has this figured out, by providing a central place to access a brand's content, across social networks.

Social Media 268

Social Media Media Social Network Seed Funding 268

socalTECH

FEBRUARY 25, 2016

San Diego-based SOCi , a developer of social media management and marketing software, has raised $2.25M in funding, the company said Wednesday. SOCi is taking aim at competitors such as Hootsuite, with what it says is a "next-generation" social media content discovery and marketing product. READ MORE>>.

Social Media 100

Social Media Tool Media Marketing 100

socalTECH

DECEMBER 16, 2010

According to the firm, the new product provides Web presence management to its customers, helping customers to drive their online search discovery, manage their reputation, and also manage social media marketing. Pricing on the new offering was not disclosed.

ReachLocal 222

ReachLocal Woodland Hills Social Media Media 222

socalTECH

MAY 20, 2014

Venice, California-basd Epoxy --which was built by former executive from Team Downey--has launched a brand new set of tools aimed at helping online video creators use social media, and also disclosed a funding round. capital venture tools media social youtube video online television epoxy content hollywood teamdowney downey robert'

Downey 207

Downey Tool Bertelsmann Help 207

TechCrunch LA

SEPTEMBER 7, 2021

In today’s highly competitive ad environment, both content and data are kings. I’d say the main difference is that we have a 70-person in-house video creative team; and what we’re really good at doing is shooting and coming up with performance content. Why is your content arm so important as a lever?

Commerce 211

Commerce Content Marketing Startup 211

Startup Professionals Musings

MAY 10, 2019

Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy.

Social Media 99

Social Media Media Tool Startup 99

Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Social Marketology ,” outlined the best set of steps I have seen so far for this current world: Focus on desired outcomes first. Incorporate brand personality and voice.

Social Media 96

Social Media Media Marketing Metrics 96

Startup Professionals Musings

MARCH 2, 2019

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Build your brand and expert visibility.

Social Media 98

Social Media Platform Media Customer 98

Both Sides of the Table

SEPTEMBER 7, 2013

It an era of social media and newsreaders titles matter a lot. I aspired to rise above the noise by putting out insightful content with a frequency that kept people coming back to check in directly on my website. So I need to stand out in two areas in which I compete for attention – social media and news readers.

Writing 326

Writing Buzzfeed Social Media Blogging 326

Tech.Co

SEPTEMBER 28, 2017

We think a good place to start with this topic is on the subject of social media. Social media is popular. Using video for social media marketing is a powerful tool for building your brand and reaching your clients. Social media platforms know you better than you know yourself.

Social Media 95

Social Media Media Tips Screening 95

socalTECH

APRIL 14, 2010

Working with brand partners and viewers, they find that we're providing the content they need in terms of readers and brand partners, such as getting to moms interested in the green movement, moms specifically interested in beauty products, etc--where they can create a more intimate relationship with readers. Also, we have lots of content.

Networking 230

Networking Social Media Startup Search Engine Optimization 230

socalTECH

MAY 6, 2014

A new, Los Angeles startup, HashAtIt.com has launched this morning, offering up a search engine specifically for searching for hashtag content. HashItIt.com''s website creates Pinterest-like results pages which pull content from across all or just one of those social services. READ MORE>>.

Social Media 157

Social Media CIO Content Tool 157

SoCal Tech Calendar

JUNE 21, 2017

Thursday, June 22, 2017 -- Amplify Your Marketing Strategy with Engaging Content. For most people, the hardest part of running social media for their organization is coming up with something to post day after day. Speaker: Katie Wagner. See [link] (more)

Content 100

Content TCVN Marketing Social Media 100

socalTECH

NOVEMBER 19, 2014

ventureLab is currently targeting companies in the area of advertising technology, social/gaming media, content and community. Prasad is part of new media company the Collaborative, and is known for catapulting Kogi BBQ into the limelight via his Twitter social media campaign. READ MORE>>.

Incubator 229

Incubator Seed Funding Startup Social Media 229

socalTECH

MAY 18, 2017

Los Angeles-based Social Native , an online marketplace which connects brands with content creators creating social media content, has raised $8M in a funding round, the company disclosed today. Social Native is led by CEO David Shadpour.

Social Media 181

Social Media Content Los Angeles Media 181

socalTECH

JUNE 8, 2012

Did you ever wish you had a more visual, easy to use way to identify which of your social media posts on Facebook are getting the most interest from your friends and others? A new service, Likeabilitee , is looking to do just that, by plotting your social media activity against an easy to use, visual interface.

Help 187

Help Social Media Tool Media 187

socalTECH

APRIL 26, 2012

The accelerator--which is headed by Erik Rannala--had earlier announced Surf Air , an airline-travel-by-subscription startup, and Lifecrowd , a startup which helps people find local social activities.

Incubator 219

Incubator Social Media Media Software Development 219

socalTECH

AUGUST 30, 2012

Los Angeles-based Fliptu , the social media promotion startup headed by Jeremy Gocke, says it has started to line up a significant number of artists, bands, celebrities, and lifestyle brands for its service today. Fliptu's angel backers include Kelly Perdew, Sugarmaker Media, and others.

Social Network 223

Social Network Startup Social Media Media 223

Both Sides of the Table

JUNE 30, 2014

In the next clip (1 minute, 24 seconds), I offered my views of how Twitter & Facebook will begin to change video distribution (hint: they will unbundled & insert their own ad unit) and I asked Joe how content creators are dealing with the emergence of multiple social media platforms as major distribution channels.

Product 292

Product RSS Social Media Content 292

socalTECH

JANUARY 9, 2013

Santa Monica-based CHNL , a startup which is developing a social content browser for smartphones, tablets, and PCs, said today at CES that it has launched a new daily deals feature into its product. MSN, or Google for the social media age." CHNL is headed by John Wander. The company says its goal is to become the "Yahoo!,

Santa Monica 191

Santa Monica Yahoo Social Media Content 191

Startup Professionals Musings

AUGUST 22, 2021

It works best through effective use of social media, mobile apps, societal initiatives, becoming an influencer, and providing a modern easily-found web site with credible customer-focused content. Your challenge is to provide credible content, sources, and assistance. Don’t just monitor – engage customers.

Customer 172

Customer Custom Marketing Social Media 172

socalTECH

DECEMBER 11, 2013

Plug.dj''s social service lets people curate video and music content, sharing that with friends and others, working with a user''s Facebook, Twitter, and Google Plus accounts. plugjd music video sharing venture capital content social media' The firm said it was launched in February of 2012. READ MORE>>.

Services 159

Services Social Media Venture Capital Content 159