SoCal CTO

MARCH 1, 2010

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs , February 2, 2010 Looks at the critical equation around customer acquisition cost vs. customer lifetime value similar to what I discussed in Startup Metrics but in more depth. This post looks at the implementation details of HTML 5 video. Great stuff.

Pricing 150

Pricing Acquisition Customer Custom 150

SoCal CTO

AUGUST 4, 2011

Of course, it's way more complex than just these questions. Think of these as the big upfront questions: Who are the customers? Please be able to provide me with a few specific examples of different types of customers, what they need, what the system will do for them. How concerned are we about design for mobile?

Develop 396

Develop Development Startup SEO 396

SoCal CTO

AUGUST 4, 2011

Of course, it's way more complex than just these questions. Think of these as the big upfront questions: Who are the customers? Please be able to provide me with a few specific examples of different types of customers, what they need, what the system will do for them. How concerned are we about design for mobile?

Develop 384

Develop Development Startup SEO 384

SoCal CTO

DECEMBER 7, 2009

SEO for Startups and Negative Customer Acquisition Costs ) and, of course, the product itself. Questions to Spark Design Discussions Some interesting questions to ask about the user interface beyond the web site: What parts of your product can be effectively accomplished in the other user interface?

Web 150

Web Sites Email HTML 150

Tech Zulu Event

AUGUST 6, 2012

Spearheaded by Alex Donn , the event was designed for both technical and non-technical attendees to build apps over the course of a weekend at Io/La , an incubator/co-work space in the heart of Hollywood. Kudos to the rockstar developers and designer in my team. We ended up earning 1 st place for using AT&T Cloud Architect.

Hollywood 82

Hollywood Mobile HTML JavaScript 82

InfoChachkie

JANUARY 18, 2012

We just knew that we were onto an idea that no one had thought of and we had better be in the press first because, of course, there is a first-mover advantage. Winning customers is sales. Learn HTML. I wasn’t attending enough sales meetings, I wasn’t looking customers in the eye and seeing their reaction.

Entrepreneur 272

Entrepreneur Startup Conference Santa Barbara 272

SoCal CTO

NOVEMBER 11, 2009

We came up with a positioning strategy that helps them sell value-added when recession-pinched customers are squeezing them for low rates. Of course AO many not count because they're in Northern Cal and not cheap, but return-on-time is high. Not one of these ways is low rates. Highly recommend.

Marketing 150

Marketing Social Media Blogging Media 150