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7 Incentives For Testing Your Startup Marketing Early

Startup Professionals Musings

I’m not suggesting that a startup should ever disclose patent details to others before filing, but I can’t imagine why a startup would not seek visibility and feedback for their idea and solution while they could still make changes with minimal cost. You can’t get any word-of-mouth or media activity by hiding.

Marketing 105
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6 Cost-Cutting Recommendations For New Entrepreneurs

Startup Professionals Musings

The same is true for filing patents, registering trademarks, and filing copyrights. Social media facilitates marketing and sales. For startups, social media and color printers have essentially replaced the need for external public relations and marketing services. Minimize investment in prototypes and tooling.

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6 Keys To Funding Based On Your Marketplace Advantage

Startup Professionals Musings

This raises a big red flag with potential investors, who conclude that no competitors means no market, or you haven’t looked, and the new startup is likely not investable. Here are some of the key ones: Patent protection in place as a barrier to entry. Clear product differentiation and a singular focus.

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7 Reasons To Avoid Stealth Mode For Your New Venture

Startup Professionals Musings

I’m not suggesting that a startup should ever disclose patent details to others before filing, but I can’t imagine why a startup would not seek visibility and feedback for their idea and solution while they could still make changes with minimal cost. You can’t get any word-of-mouth or media activity by hiding.

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5 Keys To A Viable Spending Rate And Cash Management

Startup Professionals Musings

Of course, their answer is that the second intends to get to market faster, but every engine has limits regardless the fuel applied. Use social media for early marketing. Social media is not rocket science. It’s why most investors proclaim that they invest in people, more than the idea.

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7 Indications Of Your Ability To Get Business Results

Startup Professionals Musings

Of course, previous successes provide more direct evidence of a network of the right people. Registered patents and other intellectual property. In this context, investors are attracted to thought-leaders visible on social media, and people with strong technical credentials. Exudes integrity, humility, and stability.

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5 Ways To Conserve Investor Cash And Ensure Survival

Startup Professionals Musings

Of course, their answer is that the second intends to get to market faster, but every engine has limits regardless the fuel applied. Use social media for early marketing. Social media is not rocket science. It’s why most investors proclaim that they invest in people, more than the idea.