Both Sides of the Table

SEPTEMBER 11, 2015

He explained to me that especially for young girls social media apps are really intimidating because increasingly teens are judged by the number of followers they have or by the number of people who like their photos on Instagram. And of course comments are used to call people fat or ugly or stupid. So he did away with it.

Social Media 150

Social Media Media Technical Review Startup 150

Startup Professionals Musings

AUGUST 18, 2013

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in “ Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

Social Media 102

Social Media Media Product Metrics 102

Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 106

Social Media Media Startup Social Network 106

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” Develop a marketing strategy specific to this media. Social media demands two-way communication, rather than outbound only. But don’t stop there.

Social Media 115

Social Media Media Startup Social Network 115

Startup Professionals Musings

JULY 27, 2012

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his new book “ Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

Social Media 91

Social Media Media Metrics SEO 91

Startup Professionals Musings

JUNE 2, 2023

Yet everyone has limits, and every investor implicitly has similar limits on what makes a startup investable, or one to avoid at all costs. These historically have included work-at-home, restaurants, telemarketing and social-service providers. Others may indeed make good family businesses, but are usually deemed not worth investment.

Invest 98

Invest Sites Technical Review Social Media 98

Startup Professionals Musings

AUGUST 25, 2023

The cost of entry has never been lower, with new tools to create your own website , and free social media to get your message out everywhere. Make sure the name and trademarks you want are available, as well as web site address, social media tags, and any other intellectual property.

Social Media 98

Social Media Metrics Media Tool 98

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. What’s the problem?

Social Media 104

Social Media Media Marketing Social Network 104

Startup Professionals Musings

JUNE 4, 2010

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Develop a marketing strategy specific to this media.

Social Media 88

Social Media Media Marketing Startup 88

Startup Professionals Musings

DECEMBER 23, 2017

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Focus first on the social media trinity.

Media 59

Media Marketing Social Media Resource 59

Startup Professionals Musings

OCTOBER 23, 2012

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity.

Media 92

Media Social Media Marketing Resource 92

Startup Professionals Musings

FEBRUARY 17, 2021

Social media facilitates marketing and sales. For startups, social media and color printers have essentially replaced the need for external public relations and marketing services. Minimize investment in prototypes and tooling. With Google, you get all the storage you need in the cloud for free. Martin Zwilling.

Entrepreneur 162

Entrepreneur Startup Social Media Outsource Development 162

socalTECH

JANUARY 8, 2020

For today's interview, we spoke to Bill Curtis , the founder of Malibu-based CurtCo Media (www.curtco.com). We spoke to Bill about CurtCo's move into the podcasting area, and why he thinks podcasting is the next frontier in media. That, of course, is what you're selling to your advertisers. Talk about what CurtCo is working on?

Media 150

Media Report Advertising Content 150

Startup Professionals Musings

MAY 14, 2023

Of course, their answer is that the second intends to get to market faster, but every engine has limits regardless the fuel applied. Use social media for early marketing. Social media is not rocket science. It’s why most investors proclaim that they invest in people, more than the idea.

Search Engine Optimization 103

Search Engine Optimization Outsource Development Social Media Equity 103

Startup Professionals Musings

FEBRUARY 10, 2023

Of course you need to discount any investor competitive positioning, but local investment group leaders will quickly tell you the strengths and terms of active investors in your area. Do research on investor visibility via Google and social media. To get the terms you want, it’s better to start with your own term sheet.

Technical Review 138

Technical Review Startup Innocal Offshore 138

Startup Professionals Musings

AUGUST 5, 2023

Of course, if you want to be in that number, or you want that number to go up, you have to know how to locate potential investors who fit your profile, requirements, and expectations. Strong believers in your solution can be your best salesforce to find investors, and some of them may be open to investing as well.

Statistics 98

Statistics Entrepreneur Funding Social Media 98

Both Sides of the Table

SEPTEMBER 7, 2013

It an era of social media and newsreaders titles matter a lot. So I need to stand out in two areas in which I compete for attention – social media and news readers. The three must reads for me daily are: The NY Times, TechMeme & Media Redefined. His article is well worth reading anyways. I should know.

Writing 326

Writing Buzzfeed Social Media Blogging 326

Startup Professionals Musings

NOVEMBER 22, 2020

Of course, if you want to be in that number, or you want that number to go up, you have to know how to locate potential investors who fit your profile, requirements, and expectations. Strong believers in your solution can be your best salesforce to find investors, and some of them may be open to investing as well.

Funding 173

Funding Tips Startup Statistics 173

Startup Professionals Musings

FEBRUARY 19, 2023

You can’t get any word-of-mouth or media activity by hiding. Most people agree that even negative media attention is better than none. The time to build investor relationships is before you need the investment. Before you finalize the product is the best time to talk about it and see if you can get some buzz started.

Marketing 105

Marketing Startup Search Engine Optimization Ideas 105

Startup Professionals Musings

DECEMBER 22, 2017

In my activities as an angel investor, and my work with new ventures seeking investment, I find the “due diligence” stage to be fraught with the most risk. Usually this stage only really starts after an investor has expressed serious interest, or already informally agreed to invest. Set up an interview room, stocked with current docs.

Invest 59

Invest Startup Doc Slides 59

Berkonomics

NOVEMBER 9, 2017

Of course not. You’ll wonder: ‘’Is this a worthy investment with probable payback in revenues? Create social media posts with links to your site that drive search engine scores and increase search traffic. Why Is niche marketing important? This is easy. You’ll Think more deeply.

Marketing 266

Marketing Resource Advertising Social Media 266

Both Sides of the Table

APRIL 26, 2015

So Why Did We Invest? I see many good video companies (media companies, mobile apps, distribution platforms, monetization platforms) but it’s often hard to distinguish good from great. The post Why We Invested in @FerrisApp – A New Kind of Video Sharing App appeared first on Bothsides of the Table. That is Ferris.

Invest 150

Invest Tool Product Startup 150

Startup Professionals Musings

MAY 23, 2020

You can’t get any word-of-mouth or media activity by hiding. Most people agree that even negative media attention is better than none. The time to build investor relationships is before you need the investment. Before you finalize the product is the best time to talk about it and see if you can get some buzz started.

Search Engine Optimization 174

Search Engine Optimization Ideas Startup Customer 174

Startup Professionals Musings

AUGUST 19, 2020

Of course, their answer is that the second intends to get to market faster, but every engine has limits regardless the fuel applied. Use social media for early marketing. Social media is not rocket science. It’s why most investors proclaim that they invest in people, more than the idea.

Search Engine Optimization 124

Search Engine Optimization Outsource Development Social Media Equity 124

Both Sides of the Table

FEBRUARY 21, 2010

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. But of course Google eventually became the massive winner in this category.

Advertising 284

Advertising Invest RSS CPC 284

Startup Professionals Musings

OCTOBER 15, 2022

Of course, previous successes provide more direct evidence of a network of the right people. In this context, investors are attracted to thought-leaders visible on social media, and people with strong technical credentials. Exudes integrity, humility, and stability.

Entrepreneur 111

Entrepreneur Social Media Patents Mentor 111

Startup Professionals Musings

MAY 8, 2023

Use all available search platforms, including Internet search engines, social media, and discussions with experts to find and evaluate these alternatives. Now is a better time to change your description or pivot a solution before making a big investment. Evaluate alternatives that are now available.

Technical Review 120

Technical Review Ideas Study Social Media 120

Startup Professionals Musings

MARCH 23, 2022

Of course, listening alone isn't enough. Even in today’s remote environments, you can use video sessions, social media, and email to keep up with team efforts informally and share updates, both positive and negative. That is why professional investors will tell you that they invest in people, more than innovative solutions.

Mentor 108

Mentor Social Media Coach Customer 108

Startup Professionals Musings

SEPTEMBER 22, 2022

For example, many investors I know tell me they look for business plans that allocate the largest portion of a requested investment to marketing, but most often see the top “ use of funds ” to be further product or service development. Of course, you can’t possibly brand yourself if you don’t know who you really are.

Marketing 133

Marketing Customer Custom Outsource Development 133

Startup Professionals Musings

SEPTEMBER 7, 2020

Yet everyone has limits, and every investor implicitly has similar limits on what makes a startup investable, or one to avoid at all costs. These historically have included work-at-home, restaurants, telemarketing and social-service providers. Others may indeed make good family businesses, but are usually deemed not worth investment.

Startup 126

Startup Sites Technical Review Social Media 126

Startup Professionals Musings

MAY 11, 2020

Of course you need to discount any investor competitive positioning, but local investment group leaders will quickly tell you the strengths and terms of active investors in your area. Do research on investor visibility via Google and social media. To get the terms you want, it’s better to start with your own term sheet.

Technical Review 124

Technical Review Funding Innocal Offshore 124

Startup Professionals Musings

MARCH 13, 2023

Of course, you should always be available and willing to coach members when requested, or share your experience and skill. Investing now in your employees makes them more valuable to you, whether that payoff comes now or later. Don’t try to micro-manage every team assignment. Include team members in regular business status updates.

Satisfaction 108

Satisfaction Social Media Coach Training 108

Both Sides of the Table

JANUARY 14, 2014

If you follow the tech media you would be subject to a lot of narrative biases that are completely off base – and this includes the value of email and phone calls. It’s why the first company I ever invested in as a VC – Invoca – just announced a $20 million funding by Accel Partners. THE ANNOYING THING.

Email 339

Email SaaS Venture Capital Google 339

Startup Professionals Musings

FEBRUARY 14, 2021

This raises a big red flag with potential investors, who conclude that no competitors means no market, or you haven’t looked, and the new startup is likely not investable. Successful entrepreneurs start early building their own brand through social media, industry forums, scheduled events, book publishing, and speaking engagements.

Competition 166

Competition Funding Startup Patents 166

TechCrunch LA

JULY 21, 2020

.); the actors Uzo Aduba, America Ferrera, Jennifer Garner, Eva Longoria, and Lily Singh and former US Women’s National Team players including Julie Foudy, Mia Hamm, Rachel Buehler, Shannon Boxx, Amanda Cromwell, Abby Wambach, Lauren Cheney Holiday; social media stuntman Casey Neistat, and more.

Writing 171

Writing Los Angeles Equity Startup 171

Both Sides of the Table

FEBRUARY 9, 2016

And of course he’s right. But Magic spoke about how hard it was to raise money in the early days after leaving basketball because many investors weren’t used to investing in urban neighborhoods so he had to prove that not only did he know how to make money investing but also that urban markets could be very profitable.

Technical Review 150

Technical Review Startup Course Entrepreneur 150

socalTECH

JANUARY 14, 2011

We have a very sophisticated, analytics and software platform that over half the Fortune 50 are now using, to help guide how they invest in marketing and sales activities and investments. Or did we spark your interested indirectly through a banner ad, which led them to social media, which led them to go into a dealership?

Social Media 235

Social Media Demand Activity Marketing 235