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SEO for Startups

SoCal CTO

I recently had a conversation with an pre-launch startup where they discussed how SEO was going to be really important for them. And to me, there seems to be a lot of confusion by founders of startups around search engine optimization (SEO) and how it works for a startup. I won't say that I'm truly an expert on SEO.

SEO 150
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

If you’re a technology startup you need to excel at product, of course. SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. Of course reciprocity matters so they would all leap into action.

Marketing 379
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32 Questions Developers May Have Forgot to Ask a Startup Founder

SoCal CTO

Of course, it's way more complex than just these questions. SEO for Startups )? SEO Support - will URLs need to be well formed? Will back-end support for SEO be needed? Many of these founders have talked with several developers or development firms about their plans. It needs to be a conversation. Other types of users?

Develop 396
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32 Questions Developers May Have Forgot to Ask a Startup Founder

SoCal CTO

Of course, it's way more complex than just these questions. SEO for Startups )? SEO Support - will URLs need to be well formed? Will back-end support for SEO be needed? Many of these founders have talked with several developers or development firms about their plans. It needs to be a conversation. Other types of users?

Develop 384
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How to Solve the Biggest Frustration Marketers Have With Social

Both Sides of the Table

And of course you could add up impressions by counting your the followers of everybody who had retweeted plus your own. Of course it’s valuable to know how many clicks you drive. If you look at the left side of the graphic you’ll see the easy, traditional measurement of followers, RTs, FAVs & replies.

Marketing 307
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Startup Software Development – Do Your Homework Before You Develop Anything

SoCal CTO

SEO for Startups )? Of course, we’ll also discuss the details of the product itself. Of course, that’s the really fun, interesting, challenging work. Where’s the mystery (see Matching Algorithm )? Who are the other stakeholders involved? Other types of users? Administrators? How will you be taking this to market?

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Why You Should Give Before You Get

Both Sides of the Table

Of course he wanted to talk a lot about his product and company – he was looking for money after all. Later on he would offer to share his advice on SEO with other portfolio companies. Early in his days when he was raising capital for DocStoc he came to see me a lot. But every time he came he was looking for ways to help me.