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CPC Marketing Firm Bardon Advisors Acquired

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Los Angeles-based Bardon Advisors , a cost-per-click (CPC) search and affiliate marketing firm, has been acquired by New York-based MediaTrust. Financial terms of the acquisition were not disclosed.

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CPC Strategy Acquired By Elite SEM

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San Diego-based e-commerce agency CPC Strategy has been acquired by digital marketing agency Elite SEM , according to private equity backer Mountaingate Capital. Mountaingate Capital said that CPC Strategy with over 125 employees, is known for its expertise in retail, ecommerce, and specifically the Amazon channel. READ MORE>>.

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CampaignEQ Launches Affiliate Tracking Tool

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According to CampaignEQ, the new tool lets companies manage and optimize incoming traffic, including CPC, CPL, CPA, affiliate networks, and other advertising. CampaignEQ said it tool starts at $19 a month. CampaignEQ was founded by Dirk McGregor and William Belk. The two came up with the idea for CampaignEQ from their time at Beachmint.

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MediaTrust Gets $3M

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The funding will go towards its Performance Exchange (MPTX) product, a real-time, CPC advertising exchange. Los Angeles-based MediaTrust , which develops an online advertising and marketing platform, announced Thursday that it has raised $3M in a new funding round. According to the firm, the round was led by Ropart Asset Management Funds.

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Hydra Acquired By Adknowledge

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Adknowledge said the acquisition will make it the largest affiliate network measured by its CPC and CPA offers. Adknowledge is based in Kansas City. Financial terms of the acquisition were not disclosed. The company also said it will retain Hydra's brand in the near term, and operate it alongside its Adstation efforts.

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Savings.com: The California Internet Tax Law and Unintended Consequences

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However, if we were just providing clicks, using the CPC model, they wouldn't be affected. It might be that we'll be able to enter into CPC relationships with some of those advertisers, in which case the law will not apply. If Amazon just paid for clicks on our side, it wouldn't have any effect, but because it's CPA, it does.

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Nami Media Acquired By TV Broadcaster

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Nami Media provides cost-per-click (CPC), cost-per-acquisition (CPA), and other related ad inventory and management software and services. Cory, who was previously an EVP at Overture; he also headed up Neven Vision at the time of its acquisition by Google, and also ran FreeConference.com. The firm had been founded in 2001. READ MORE>>.

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