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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

MARCH 30, 2010

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. As I naturally get asked all the time why we invested in Company A or Company B, I thought I’d just put forth my thesis in writing. The world is going mobile.

Mobile 282
Mobile Invest Companies Company 282
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Interview with Tim Cadogan, OpenX

socalTECH

DECEMBER 15, 2010

They can sell those ads on a CPM, CPC, or CPA basis. Our customer footprint, as I mentioned, is huge. That's part of the reason I made the shift, because I could see the writing on the wall in search, while I saw display was ripe with opportunities. The software takes care of all of the optimization of that. We've grown a ton.

OpenX 242
OpenX Advertising Yahoo Pasadena 242
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